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Ad Groups Look To Reimagine TV On Mobile Screens

Media agencies know that TV viewing is diminishing – but at least growing consumption of video on alternative screens gives them a shot at dreaming up a new kind of moving-pictures advertising stronghold in mobile media.

  • “People are not sitting in front of the television like they used to,” Mediacom managing partner and group digital director Michael Lampert tells Beet.TV in this video. “How do we create a model that replicates that change in consumption with video?”
  • “Twitter’s acquisition of MoPub is a signal to the broader marketplace that the opportunity to programmatically deliver mobile video at scale on mobile devices and to connect messaging across screens will be a game-changer eventually,” media agency MEC’s north America digital managing partner Gian Lavecchia adds. “Mobility is the last unknown. I don’t think we’re executing with precision at this point.”
  • “People are watching TV less and less – we have to find them on their tablets and desktops,” according to Xaxis trading manager Sarah Warner.

They were interviewed on stage by Paul Kontonis at the Beet.TV video advertising summit on “outstream” advertising presented by Ebuzzing & Teads.  Please find more videos from that event here.