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Scott Schiller to the TV Industry: “Be Open to Change, Be Ready, There Are No Sacred Cows”

Delighted to have Scott Schiller on this episode of the BeetCast.

Scott is a media pioneer, leader and  teacher. Many of you know him from his role at NBC Universal as Executive VP of Advertising. He is a former chairman of the IAB.

Presently,  Scott serves as Global Chief Commercial Officer of the ENGINE Group, a global advertising and marketing services firm.

In addition to his “day job,” For the past four years, Scott taught media studies to undergrads at New York University.

In our chat he explains  how much  he enjoys teaching and speaks to  the value of being connected to his students to better understand attitudes and trends.

Scott talks about the big transformation in television, the changing  make-up of the  UpFronts, the growth of programmatic  in TV and the role of private marketplaces.

Finally,  he calls on his colleagues in the media industry to embrace change.  Great conversation.

About the BeetCast and Our Next Season! 

This episode marks the end of our first season of the BeetCast sponsored by Tru Optik.   I wanted to thank Andre Swanston, Matt Spiegel and the great crew at Tru Optik and its parent company Transunion for sponsoring the launch and first season of the BeetCast.

It has really grown in influence and popularity and  I really enjoyed doing it.    It was Andre’s idea for a podcast and I am forever grateful to him!

A special thanks to our podcast producer E. James Ford.

Happy to say our next season begins in May  with our new sponsor Mediaocean.

Please subscribe to the #BeetCast on your favorite podcast service. The BeetCast is sponsored by Tru Optik, a TransUnion company.