I hope you are well and enjoying the summer. All is well here. We are going to slow down a bit for the second part of August and ramp up fast after Labor Day.
We are taking a break from the BeetCast. We are finishing up the season with this episode and will be back on September 13.
And what a way to end this series with our season finale with Lou Paskalis.
Lou, as many of you know, is a visionary marketer. A longtime executive in financial services with senior media investment posts at American Express and at Bank of America, he has not only led his companies in innovation but has been a guide to the entire industry though its participation in industry groups including MMA, speaking at industry conferences and via his popular, must-follow Twitter feed @LouPas.
Lou left Bank of America recently. He’s taking a much need break, and I am sure he will be doing something major soon. Can’t wait to hear.
I am grateful that Lou took the time to speak with me for this no holds barred conversation on the state of digital media, the future of the media agency, what he sees as the lack of responsibility at Facebook around disinformation – and the imperative for brands to support journalism.
A great conversation, surely a high point in the BeetCast and a great way to end the season. Thanks Lou for this and for all you do to lead our industry. And thanks for being a supporter of my work for so many years. It means a lot.
A huge thanks to our series sponsor Mediaocean. Really appreciate your partnership.
And thank you for listening. I hope you enjoy the episode.