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Mediaocean Plans “Aggressive” Growth with New PE Investment

Mediaocean today announced a change in by its private equity shareholders. The the Vista Partners’ majority  stake in the company  has been acquired by two PE firms:  CVC Capital Partners  along with TA Associates.

The value of the transaction has not been disclosed.

We spoke with Mediaocean CEO Bill Wise about the new investors.  He explains it  as a natural  cycle in private equity where Vista held ownership for over six years. Vista made its investment in Mediaocean in 2015.

With the new ownership, the path ahead means “aggressive” via organic growth acquisitions.

TA is the the firm that owned Flashtalking, which Mediaocean acquired for $500 million  earlier this year.  Today, that deal closed.   CVC is Europe’s largest private equity firm.