TV measurement is changing quickly as consumption is moving from linear TV to vast numbers of streamers.
Many are finding the legacy model of age and demo are not adequate. Seizing the opportunity are several new entrants in the measurement sector.
Adding to the acceleration and uncertainty is the changing role of Nielsen which has lost its MRC industry accreditation but promises a cross platform solution in two years time.
How measurement is changing and what lies ahead is basis of two conversations with industry leaders, hosted by industry consultant Jon Watts w. He speaks with Jo Kinsella president of TV Squared and Jonathan Steuer of EVP of VideoAmp.
The #BeetCast podcast is presented by TransUnion.