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Daisy Whitney
Daisy Whitney is an author and a reporter covering new media, advertising and video. She writes for Beet.TV and MediaPost currently, and her pieces have appeared in numerous industry publications over the years. She likes dogs.
Starcom’s Richman Looks to New Opportunities at CES, More Addressable TV
Carat CEO Doug Ray Looks to New TVs and Data at CES
Google’s Jen Koester: “We will be an open platform for the future of TV”
Marketing Exists in a “Liquid State,” Deloitte’s Schulman
Mastercard’s CMO: Three Big Opportunities in Financial Services Marketing
Campbell’s Bullish on AI Ads as the Future
Brand Marketing Remains Key for Hotel Chain, But Social & Loyalty Key Too
NBCU Focuses on Custom Content for Brands, Scott Schiller explains
DDB’s Wendy Clark: Intelligent Data is Key
ANA Report a Wake-Up Call for Marketers, Paskalis
Targeted Ads Need Standards for Creativity, GroupM’ Tilds
Taco Bell CMO Says Authenticity Key for Branded Content
Sex Sells…Endangered Species, DDB’s Doria Explains
Brands Want Data to Drive Business Objectives, UM’s Cacy
Job Seekers Crave ‘An Experience’ in Ad Business, MEC’s Barker
Data Consulting a New Focus for Agencies, MediaVest’s Seifer
Bet on Brands Offering More Personal Services in Mobile, IPG’s Johnson
Better Business Tools Key to Digital Video Future, Ashley Swartz
Unduplicated Reach is End Game in Programmatic
Mobile Ad Spend Poised to Catch-up, Medialets’ CEO Glassberg
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