Author: Robert Williams – Beet.TV

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Streaming Video Has Bigger Role in Media Mix: Icon Media’s Minnie Dimesa

Buying CTV Ads Calls for Holistic Approach to Video: Dentsu’s Cara Lewis

Marketers Can Reach CTV Viewers With Lower-Cost Retargeting: Simpli.fi’s Ryan Horn

More Brands Are Investing in Full-Funnel Ad Strategies: LoopMe’s Simon Stone

AI Improves Contextual Targeting for Brands: UM Worldwide’s Joshua Lowcock

Streaming Broadens Reach for Video Commerce: Qurate’s David Apostolico

CTV Brings Addressable Advertising at Scale: LG Ads’ Raghu Kodige

Streaming TV Offers Way to Reach Canada’s Cord-Cutters: Roku’s Christina Summers

Data Signals Validate Contextual Ad Targeting: PHD’s Joshua Palau

CTV Advertising Benefits From Unique Data: LG Ads’ Katie Barrett

Viewer Data Underpin CTV Targeting: LG Ads’ Serge Matta

Contextual Ad Targeting Bolsters Brand Safety: OpenSlate’s Mike Henry

AI Has Bigger Role In Media Investment: Mars’s Ron Amram

Personalized Video Provides Context For Ad Targeting: TikTok’s Sandie Hawkins

CTV Drives Reach, Results for Brands: Execs from Pixability, Essence, Saucony

Outcomes-Based Metrics Are Evolving to Replace Cookies: Dentsu’s Peter Vandre

Addressable Advertising Marks Convergence of Linear, CTV: Execs from Beachfront, Vizio, Digitas, Discovery, Canoe, Vevo, The Trade Desk and Premion

‘Fear of Missing Out Is Not a Marketing Strategy’: Pearle Vision’s Doug Zarkin

CTV Unlocks More Detailed Audience Insights: Samba TV’s Kris Magel

Branded Content Boosts Engagement With Viewers: Roku’s Chris Bruss