Author: Robert Williams – Page 2 – Beet.TV

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AI Helps In-Flight Optimization for Campaigns: VMLY&R’s Jennifer Kohl

Partnerships, Automation Underpin Future of Advanced TV: Execs from Comcast Technology Solutions, , GroupM, NBCUniversal, AMC, Publicis, OMD

Advertisers Will Soon Prioritize Addressable TV Over Linear: Finecast’s Harry Harcus

‘We’re Moving From Outputs to Outcomes’: 4A’s Marla Kaplowitz

Data Applications Aren’t Limited to Cross-Screen Currency: LiveRamp’s Christine Grammier

Measure Cross-Screen Impact, Not Just Delivery: Wavemaker’s Nancy Beekman

Demand Grows for Outcomes-Based Ad Metrics: Roku’s Gaurav Shirole

Cross-Screen Metrics Are Evolving With Ad Targeting: Roku’s Louqman Parampath & GroupM’s Matt Sweeney

Outcomes Provide Deeper Insights on Campaigns: Connelly Partners’ Michelle Capasso

Responsible Media Buying Supports Quality Content: Essence’s Mike Fisher

Ad Metrics Are Evolving With Growth in Streaming Audiences: GroupM’s Bharad Ramesh

Programmatic Market Includes Premium Content: NBCUniversal’s Ashley Luongo

CTV Offers High Standards for Responsible Media: Xumo’s Colin Petrie-Norris & Essence’s Mike Fisher

Cross-Screen Metrics Don’t Have to Be ‘Perfect’ to Be Effective: Wavemaker’s Rinaldi

VC Relationships Are Formed With People, Not Firms: PubMatic’s Rajeev Goel

Ad Attribution Is Gateway to Cross-Screen Measurement: Unilever’s Jennifer Gardner & GroupM’s Matt Sweeney

Branded Content Helps to Engage Younger Audiences: Team Whistle’s Anthony Susi

‘There’s a New Paradigm for Brand Integrations on TV’: MediaScience’s Duane Varan

‘Programmatic CTV Marketplace Has Changed Dramatically’: PubMatic’s Nicole Scaglione

Native Advertising Has Key Role in Future of Ad-Supported TV: TripleLift’s Michael Shields