Partnerships, Automation Underpin Future of Advanced TV: Execs from Comcast Technology Solutions, , GroupM, NBCUniversal, AMC, Publicis, OMD
Cross-Screen Metrics Are Evolving With Ad Targeting: Roku’s Louqman Parampath & GroupM’s Matt Sweeney
Ad Attribution Is Gateway to Cross-Screen Measurement: Unilever’s Jennifer Gardner & GroupM’s Matt Sweeney