Author: Steve Ellwanger – Beet.TV

Going Deep at the #BeetRetreat 8.7: Comcast Spotlight Goes Down The Funnel For TV Attribution With TVSquared

Next Week at the #BeetRetreat: NCC Media’s Ivins On Real-Time Campaign Measurement, Attribution Partners

Marketers Must Perform Like ‘Conductors’: LEGO Group’s Goldin

Cause Versus Purpose Marketing With OMD’s Hanson

What Brands Have In Common Is A ‘Human Purpose’: Deloitte’s Hatch

Marketing Needs Adaptive Evolution, Says LEGO Group’s Goldin

Nissan Streamlines Agency, Internal Infrastructure As It Embraces Connected TV

LiveRamp And NCC Agree On The Need For Advanced-TV Interoperability

‘We’re Selling Trust And A Relationship’: IBM’s Hammer

P&G’s D’Angelo On The ‘Scale’ Of Brand Versus Performance Marketing

Tencent’s Lau Reflects On The CMO Growth Council, Brands And Consumers

Fox, Univision Execs Explore Cross-Screen Complexity At Cannes Panel

“Timing is Everything.” Amobee’s Smolin On the Videology Acquisition

Hotelier Accor Books TV To Supplement Digital Media

How Shell Uses Social Media To Create Positive Brand Perceptions

With Progress On Diversity And Inclusion, Worker Retention Now Crucial: Omnicom’s Warren

Data Opens Up Everything In The Creative Process: Publicis Spine’s Donohue

Deloitte’s Hatch Explains How To Develop ‘Hybrid Marketers’

When Marketers Win, ‘Everybody Wins’: ANA’s Liodice

Wavemaker’s Richman Reviews Outcomes, Values And DTC Brands