Category: 4A’s Transformation 2015 presented by Videology – Beet.TV

“This is the Year of Addressable TV, It is Totally Transformational” GroupM’s Gotlieb

Media Agencies Need to Change: Nielsen’s David Hohman

Presidential Hopefuls Are Turning To Programmatic TV Ads: YuMe’s McLernon

Partnership Is Fuel For Creativity: MediaLink’s Kassan

Advertisers Can Have Their Cake And Eat It: Simulmedia’s Morgan

Media Agencies May Stop Being Agents: GroupM’s Gotlieb

Esurance Leans on Big Brand Strategies And Performance Tactics

Ad Creative Has Short Life, Demands are Greater Momentum’s Chris Weil

GroupM’s Norman: Facebook Lags Twitter For Video Advertisers

Nielsen Relies on eXelate for Programmatic Data

Digital Placed-Based Venues Grow As Consumer Viewing Shifts

Leo Burnett, HuffPo Get Close To Win At Content: Renshaw

Kargo ‘Takes Over’ Mobile Editorial With Brand Ads

Videology Partners In Programmatic TV ‘Evolution, Not Revolution’: Gaskamp

iBeacons Can Enable Precise Mobile Marketing: MEC’s Pasqua

Measurement of Fraudulent Traffic Must be Stricter, comScore Says

Collaboration Key to Ad Business, 4As Hill Says

Content Marketing Key to Reach Millenials, Fullscreen’s McGurn

Horizon Media Tests ‘Advanced TV’ Ad Targeting: Campanelli

The Economist Shakes Up The White Paper: Sukacheva