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4A’s Transformation 2015 presented by Videology
“This is the Year of Addressable TV, It is Totally Transformational” GroupM’s Gotlieb
Media Agencies Need to Change: Nielsen’s David Hohman
Presidential Hopefuls Are Turning To Programmatic TV Ads: YuMe’s McLernon
Partnership Is Fuel For Creativity: MediaLink’s Kassan
Advertisers Can Have Their Cake And Eat It: Simulmedia’s Morgan
Media Agencies May Stop Being Agents: GroupM’s Gotlieb
Esurance Leans on Big Brand Strategies And Performance Tactics
Ad Creative Has Short Life, Demands are Greater Momentum’s Chris Weil
GroupM’s Norman: Facebook Lags Twitter For Video Advertisers
Nielsen Relies on eXelate for Programmatic Data
Digital Placed-Based Venues Grow As Consumer Viewing Shifts
Leo Burnett, HuffPo Get Close To Win At Content: Renshaw
Kargo ‘Takes Over’ Mobile Editorial With Brand Ads
Videology Partners In Programmatic TV ‘Evolution, Not Revolution’: Gaskamp
iBeacons Can Enable Precise Mobile Marketing: MEC’s Pasqua
Measurement of Fraudulent Traffic Must be Stricter, comScore Says
Collaboration Key to Ad Business, 4As Hill Says
Content Marketing Key to Reach Millenials, Fullscreen’s McGurn
Horizon Media Tests ‘Advanced TV’ Ad Targeting: Campanelli
The Economist Shakes Up The White Paper: Sukacheva
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