We were not there this year to cover, but heard great things.  There was a smaller crowd on hand than normal, but many more folks participated virtually.   It was probably the biggest and most successful hybrid marketing industry event so far.  Congrats to Bob Liodice and to his team at the ANA for pulling this off.

One of the conference keynote speakers was Raja Rajamannar, Chief Marketing and Communications Officer of Mastercard.

For this #BeetCast podcast, I spoke with Raja earlier last week for a preview of his speech and about “purposeful marketing,” the big changes underway for CMO’s, as well the emergence of new media platforms and a chat about the future of identity.

Raja is always enlightening and provocative.  And he is making a big global impact with his book Quantum Marketing which is on several business book best sellers lists, being sold in over a dozen countries and just translated into Korean, he tells me.

Congrats Raja on the success of the book.  And thanks for taking the time to speak with me for this podcast.

And big thanks to the BeetCast sponsor TransUnion.

And thank you for listening, I hope you enjoy the episode.

John joined OMD in 2017 from the global creative agency BBDO where he was CEO.

In this conversation, he speaks about managing brand’s media investments during the time of COVID.

He talks of the high wire act that marketers face with the ebb and flow of the pandemic, where hope turns to despair as the virus reemerges and hope inches back.

He addresses the “new normal” of the workplace, and the challenges of keeping the agency focused, trained and inspired in the home/office hybrid.

And he speaks about the importance of diversity and inclusion in the workplace and explains the recently launched training program for people of various backgrounds.

A longtime volunteer in the not-for-profit sector,John says that commitment to community action and philanthropy is essential for both brands and for each of us in our lives.  John lives this credo as the Chairman of the Red Cross of Greater New York.

Great, inspiring conversation.   Thank you, John.

Thank you to our series sponsor TransUnion.

And thank you for listening.   I hope you enjoy the episode.

Many are finding the legacy  model of age and demo are not adequate.  Seizing the opportunity are several new entrants in the measurement sector.

Adding to the acceleration and uncertainty is the changing role of Nielsen which has lost its MRC industry accreditation but promises a cross platform solution in two years time.

How measurement is changing and what lies ahead is basis of two conversations with industry leaders, hosted by industry consultant Jon Watts w. He speaks with Jo Kinsella president of TV Squared and Jonathan Steuer of EVP of VideoAmp.

The #BeetCast podcast is presented by TransUnion.

I hope you’ve had good,  relaxing summer.

Here in the Beet patch  we are ramping up with a number of projects including our weekly podcast.  We are very pleased to be back for a new season – and a huge thanks to Transunion for sponsoring.

We are kicking off the the new season with my chat with Wenda Harris Millard, one of the most innovative, inspiring leaders we know.

Wenda has a stellar record of achievements from her work  at  DoubleClick, Ziff Davis, Yahoo and Martha Stewart Omnimedia where was co-CEO.  She joined  Michael Kassan twelve years ago as Vice Chairman and COO to build the powerhouse consultancy MediaLink.

Not slowing down, she is hard at work at at MediaLink at a number of other projects.  I am happy we could catch up.

In our chat, she covers the accelerated transformation of digital media, the emergence of identity-based solutions  and their impact on outcomes.

She shares her thoughts and experiences as woman mentor, advising many women on how to navigate the extraordinary pressures of family and career during Covid.

A great conversation.

Thank you Wenda for all you do and for you support of my work.  You mean a lot to many people

Thanks again to our season sponsor Transuion.

And thank you for listening.  I hope you enjoy the episode.

The BeetCast is a weekly podcast produced by Beet.TV.  The Fall 2021 series is presented by Transunion.   Please find your favorite podcast platform right here.