Category: Beet.TV Coverage of Cannes Lions 2017 – Beet.TV

Cannes Mastercard Session: Execs Address GDPR And ‘Privacy By Design’

FOX’s Marchese, ESPN’s Johnson Sort New Ad Currencies for Premium Video

Tracking The Consumer Purchase Journey With MEC’s Nathalie Haxby

What Agency Tech Chiefs Have Learned From Climbing The Ranks

How Omnicom Digital Uses AI For Better Outcomes: CEO Nelson

MEC’s Tim Castree: Solving Cross-Screen Convergence Will Keep Agencies Relevant

Buy-Side Vets Tackle Audience Measurement, Creative Output Challenges

AI Helped Havas & ITV Predict Trump Victory

IPG, GroupM & Dentsu Agency Leads Explore Data Taxonomy And The Mobile Revolution

Time Is Now To Act On AI: OMD’s Edwards

Chatbots Beat Email For Marketing Engagement: Octane AI’s Parr

Time Inc.’s Andrew Snyder On Bridging Digital, Augmented Reality And Legacy Print

TV Still ‘Massively Important’ In LATAM Markets: MEC’s Renato de Paula

DoubleVerify’s Gattinella Has Fake News Sites In His Sights

Netflix’s Ad Model Could Be Content, GroupM’s Lesser

MEC’s Shenan Reed: Cultivating Walled Gardens, Watching For The Next Behemoth

MasterCard Automated Advertising Panel Debates Future Of Ad Outcomes (full session)

Live Sports Expensive But Engages Viewers: ESPN’s Johnson & Fox’ Marchese

Alphonso’s Mark Gall: Connecting TV To Mobile, Consumer Ad Exposure To Results

A+E, 605 Dissect Viewing, Transactional Data And Bust Some Myths In The Process