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Cannes in Color, an I.D.E.A. Initiative at Cannes Lions 2018 hosted by Spotify and P&G and presented by true[X] – Beet.TV https://dev.beet.tv The root to the media revolution Thu, 26 Jul 2018 21:11:52 +0000 en-US hourly 1 https://wordpress.org/?v=5.8.7 Diversity is a Business Imperative, Nielsen’s Kelle Coleman explains https://dev.beet.tv/2018/07/coleman.html Thu, 26 Jul 2018 21:10:16 +0000 https://www.beet.tv/?p=54697 CANNES – It’s not just morally right, but diversity in the workplace is a business imperative, explains Kelle Coleman, Nielsen’s Head of Corporate Partnerships, in this interview with Beet.TV

We spoke with her last month at Cannes in Color event, immediately following a session featuring Proctor & Gamble’s marketing chief Marc Pritchard who implored to group to make aggressive moves to diversity in the management ranks of the marketing business.

Coleman is a board member of I.D.E.A Initiative, the group that organized Cannes in Color program.  In this interview, she explains a key goal of the I.D.E.A. group to is place woman and people of color in C-suite and board positions in media, technology and advertising companies.

This video is part a series of interviews with members of the I.D.E.A. Initiative produced at Cannes Lions 2018, at the Cannes in Color event hosted by Spotify and P&G.  This series is sponsored by true[X].  Please find more segments on this page.

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The Diversity Conversation is Not Easy, You Need to “Weather the Storm,” P&G’s Marc Pritchard Implores Cannes Audience https://dev.beet.tv/2018/07/danielle.html Tue, 24 Jul 2018 15:22:05 +0000 https://www.beet.tv/?p=54617 P&G endured considerable pushback for its video advertising series the Talk, a series of vignettes of African American parents speaking to their young children about growing up in a racial biased society.   Difficult as it was, it was necessary to 0pen a dialogue, Marc Pritchard,  P&G’s marketing chief, told the Cannes in Color session at Cannes Lions last month.

After the session, we sat down with Spotify’s Danielle Lee who reflected on Pritchard’s commitment to advocacy in the face of controversy.  Lee is Global Head of Partner Solutions.   Spotify c0-hosted the Cannes in Colors event at the Spotify beach complex at Cannes.

Lee is a board member of I.D.E.A Initiative, the group that organized Cannes in Color program.  In this interview, she explains a key goal of the I.D.E.A. group to is place woman and people of color in C-suite and board positions in media, technology and advertising companies.

This video is part a series of interviews with members of the I.D.E.A. Initiative produced at Cannes Lions 2018, at the Cannes in Color event hosted by Spotify and P&G.  This series is sponsored by true[X].  Please find more segments on this page.

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CAA’s Kendra Bracken-Ferguson on Making Diversity Happen on a One-to-One Level https://dev.beet.tv/2018/07/ferguson.html Thu, 12 Jul 2018 11:57:21 +0000 https://www.beet.tv/?p=54334 CANNES – A social media pioneer, who was the first digital director at Ralph Lauren and now heads digital at global powerhouse CAA-Global Brands Management Group, Kendra Bracken-Ferguson says that diversity needs to start with personal outreach and mentoring.

CAA-GBG’s clients include companies as Coca-Cola, Hershey’s and Cheesecake Factory, as well as artists Jennifer Lopez, Eva Longoria, Kelly Ripa, Kate Hudson and Cristiano Ronaldo, among other lifestyle brands and entertainment companies.

Bracken-Feguson joined CAA earlier this year.

We spoke with her last month at Cannes Lions after the much talked about Cannes in Color event on racial diversity organized by the I.D.E.A. Initiative.

This video is part a series of interviews with members of the I.D.E.A. Initiative and others involved with diversity movement, produced at Cannes Lions 2018, at the Cannes in Color event hosted by Spotify and P&G.  This series is sponsored by true[X].  Please find more segments on this page.

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Diversity Means Bringing ‘Voices’ to the Creative Process https://dev.beet.tv/2018/07/diversity-means-bringing-voices-to-the-creative-process.html Mon, 09 Jul 2018 11:50:59 +0000 https://www.beet.tv/?p=54284 CANNES – A big topic at Cannes was the imperative for the industry to become more racially diverse as a business priority.  One essential step is to get more people of color into the creative process, says Steven Wolfe Pereria, CMO of Quantcast.

In America, marketing is now fully multicultural, and the industry has to follow with it its hiring and management, says Wolfe Pereria, echoing comments made by P&G CMO Mark Pritchard at the Cannes in Color program.

Wolfe Pereria is a board member of I.D.E.A Initiative, the group that organized Cannes in Color program.

This video is part a series of interviews with members of the I.D.E.A. Initiative produced at Cannes Lions 2018, at the Cannes in Color event hosted by Spotify and P&G.  This series is sponsored by true[X].  Please find more segments on this page.

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Pritchard Lays Down the Marker on Diversity: FB’s Bowles on the Impact https://dev.beet.tv/2018/07/bowles.html Tue, 03 Jul 2018 21:19:18 +0000 https://www.beet.tv/?p=54040 When the marketing chief of the world’s biggest advertiser gives a clear directive, the industry listens and conversations begin.

At Cannes Lions, P&G’s Marc Pritchard, who has spearheaded several high impact initiatives, implored the media and advertising  industries to embrace racial diversity.  He stressed diversity as both the right thing to do, and as a crucial business imperative.

After he spoke to several hundred at the Cannes in Color event, we sat down with Alvin Bowles, VP of Facebook and head of  global publisher sales and operations, to unpack the importance of Pritchard’s message.

In our interview, he addresses  the challenges and opportunities in making changes.  Identifying himself as one of the few Facebook VP’s of color, he spoke about the importance of encouraging young people to join tech companies, including those without computer backgrounds.

Bowles is a board member of I.D.E.A Initiative, the group that organized Cannes in Color program.

This video is part a series of interviews with members of the I.D.E.A. Initiative produced at Cannes Lions 2018, at the Cannes in Color event hosted by Spotify and P&G.  This series is sponsored by true[X].  Please find more segments on this page.

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Making Diversity Happen: Open the “Supply Chain,” AT&T’s McDonald https://dev.beet.tv/2018/07/mcdonald.html Mon, 02 Jul 2018 21:34:03 +0000 https://www.beet.tv/?p=54106 CANNES — Among the most significant problem in achieving  diversity in the adtech/media and advertising industries is the “supply chain” of interested entrants, says Kirk McDonald, CMO of AT&T Advertising & Analytics.

Career paths and opportunities need to be surfaced to young people starting in high school, he says.

In this interview he also addresses essential changes in corporate culture which need to “pursue differences.”

We spoke with him at the Cannes in Colors program presented at Cannes Lions.

McDonald is a board member of I.D.E.A Initiative, the group that organized Cannes in Color program.

This video is part a series of interviews with members of the I.D.E.A. Initiative produced at Cannes Lions 2018, at the Cannes in Color event hosted by Spotify and P&G.  This series is sponsored by true[X].  Please find more segments on this page.

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For P&G Diversity is “Good for Business” https://dev.beet.tv/2018/06/tenisha.html Fri, 29 Jun 2018 01:58:24 +0000 https://www.beet.tv/?p=54009 CANNES – While diversity is a societal priority, it is essential for business growth, explains Teneshia Jackson Warner, founder & CEO of the urban market consulting shop Egami.

Her firm created  The Talk for P&G,  a series of video ads of conversations on race between African-American parents and their young children.

Warner was a participant in the Cannes in Color forum on diversity held at the Spotify event space at Cannes Lions. On stage with her was P&G marketing chief Marc Pritchard who urged the industry to embrace diversity as a business imperative.

We spoke with her after the panel about her work and the need for diversity in the marketing and media industries.

This video is part a series of interviews with members of the I.D.E.A. Initiative produced at Cannes Lions 2018, at the Cannes in Color event hosted by Spotify and P&G.  This series is sponsored by true[X].  Please find more segments on this page.

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Cannes in Color: From Networking to C-Suite Activism, true[X} Christian Borges explains https://dev.beet.tv/2018/06/cannes-in-color-from-networking-to-c-suite-activism-truex-christian-borges-explains.html Thu, 28 Jun 2018 02:41:18 +0000 https://www.beet.tv/?p=53952 CANNES – Started three years ago on the true[X] yacht as a networking event for people of color at the festival, the program Cannes in Color has morphed into a major industry diversity movement called the I.D.E.A. Initiative.

This year, it grabbed the spotlight at Cannes Lions with hundreds of attendees gathered at the Spotify beach event space for a program featuring P&G chief marketer Marc Pritchard.

Later in the week, we spoke with Christian Borges SVP at true[X] and at its parent company Fox Network Group, about the history of the initiative.

While mentoring and hiring people of color is essential, they need to be in the C-suite and the in boardroom to make a difference, he explains.   To that end, the I.D.E.A. group is developing a database of  senior level executives to fill top spots.

This is the first in a series of interviews with members of I.D.E.A. produced at Cannes Lions 2018 at the Cannes in Color event hosted by Spotify and P&G.  The video series is sponsored by true[X].  Please find more videos from this series on this page.

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