Kantar has been collaborating with the ANA to “make sense of all the changes that are happening at marketing organizations” around the world and come up with “some real levers that they can pull that we know have effect and go beyond somebody’s view of what works but actually is data-backed,” says the CMO of Kantar Consulting, Marc de Swaan Arons.
Marketing2020 is led by Kantar Vermeer in partnership with the ANA, Spencer Stuart, Forbes, MetrixLab and Adobe, as well as the World Federation of Advertisers and its organizations in China, Brazil, UK, Germany, The Netherlands, Belgium, Turkey, and France.
In this interview with Beet.TV at the Cannes Lions International Festival of Creativity, Arons talks about the impact of changes in consumer behavior and media fragmentation. “What we’re seeing is that there is growth, but it’s moving to very uncomfortable places for most of the established players,” he says.
Within consumer packaged-goods, known as FMCG in Europe, 90% of the growth over the last five years “has actually been driven by people outside the top 25. In other words, there is growth but it’s being pulled in by other players.”
Big, established companies are finding that their traditional models for marketing and sales are much less relevant in a world where consumers are choosing very personalized solutions and media is fragmenting, according to Arons.
“Our program is a research study that aims to give marketing and business leaders real practical tools” by January of 2019. The study will explain how growth over-performers differ in how they define growth “but also how they build growth strategy, organize for growth and how they build the new capabilities and combine those with the traditional capabilities of marketing and business.”
Early insight from 50 of about 500 interviews with business executives that will be conducted worldwide shows an evolving role for marketing. In the past it was the brand captain. Over the last few years, marketing “evolved into a role of almost the purpose coach, the marketing coach within the organization. Bringing alive the brand purpose, delivering solutions to consumers.
“We see a next step, which is really required, is for the marketers to evolve into the mindset of business owners. It’s all about now what drives growth in a business sense. What drives bottom and topline growth. What drives personal growth for your staff and how do we recruit the best people. It’s much more of an owner mindset.”
By moving from captain to coach to owner, “that’s when you have the invitation in the boardroom to really be a peer. If marketers are seen to be playing with brands with different metrics rather than the hard business metrics that everybody else on the board works with, they’re not part of the team and they’re not part of driving real growth strategy,” says Arons.
This video is part of a series produced by Beet.TV at Cannes Lions 2018 about advertising accountability presented by Mediaocean. Please find more videos from this series here.
]]>Nielsen is about to launch its marketing cloud services in Israel and Australia, where the company is a data provider to joint industry committees for currency measurement services.
“Essentially, in Australia it’s very hard for any marketer who’s looking to make some decisions and who’s looking for the transparency that they need for those decisions to not bump into Nielsen data in every single step of their process,” Petra says in this interview with Beet.TV at the recent Cannes Lions International Festival of Creativity.
In Hong Kong, Petra cites the example of a broadcaster whose assets span print, online, offline and addressable that wanted a total audience solution.
“What we’ve really done is we’ve taken every data asset we have, from the TV audience measurement and online census measurement, we do mobile measurement, Homescan panel and added that to the broadcaster’s OTT and subscriber data,” she says.
“But I think what’s really amazing about the Hong Kong project is that the broadcaster is actually now inviting marketers to actually onboard their data too. And so they really are powering an ecosystem of complete transparency with advanced segments defined by the marketers planned on, forecast on and eventually paid for.”
Outside of the U.S., in many instances markets are organized either through “very formal joint industry committees or, at the very least, through technical committees that we liaise with,” Petra adds.
“We work very closely with these joint industry committees and technical committees, to define standards, to report back on our performance against those standards. And so we really work on the presumption that the marketer is guaranteed of quality because the entire industry has bought into the common standard and common currency that we’re producing.”
This video is part of a series produced by Beet.TV at Cannes Lions 2018 about advertising accountability presented by Mediaocean. Please find more videos from this series here.
]]>Garbaccio, EVP, Advertiser Direct & Marketing Cloud, is working with Sony Crackle and much of its connected TV inventory to better monetize it with addressable programmatic targeting. Nielsen and other data are used to transact on media that’s owned and operated or exclusively operated by Crackle.
“What we see the DMP as really is connective tissue between data assets and measurement assets, with the brands being directly in the middle,” Garbaccio says in this interview with Beet.TV at the recent Cannes Lions International Festival of Creativity. “If you want that connective tissue to work and to be valuable for the brand, you need the best data that exists. Transaction-based data, census-based, owned and operated exclusively through Nielsen, and you need to be able to then activate and measure that.”
Advertisers will now be able to reach specific audiences across Sony Crackle content as well as the Sony Crackle Plus Network, including Funimation and Sony Pictures Television Mobile Games. With Nielsen AI, Sony Pictures Television will be able to optimize addressable audiences based on real-time changes in consumer behavior on behalf of its clients, according to a news release announcing the deal between Sony and Nielsen Marketing Cloud.
The Nielsen DMP “allows you to see the data but then also see it as the campaigns run, and get closed-loop feedback. That feedback allows you then to measure and optimize those campaigns. So it’s really an end-to-end cycle that really our DMP allows us to do,” says Garbaccio.
His way of simplifying the semantics of what constitutes connected-TV or OTT viewing is to view it simply as media. “It’s a new, different type of media just like mobile was, back in the day display, and even linear TV. We’re not there yet, but I want a world of when you create audiences, whether with first or third party data, and push them out for targeting or activation.”
It should be viewed as “one centralized ID that can be across all media. So we see connected TV or over the top television as no different,” Garbaccio adds. “It’s just right now is very early, the scale is not there like it is potentially in linear TV or even mobile. But we think that it’s going to be there and you need that underlying ID and that technology in order to make any of those things happen.”
This video is part of a series produced by Beet.TV at Cannes Lions 2018 about advertising accountability presented by Mediaocean. Please find more videos from this series here.
]]>But until recently, data from those cards has taken a back seat to the traditional buying and selling of TV ad inventory. According to Nishat Mehta, President of IRI’s Media Center of Excellence, the industry had been on a trajectory that simply wasn’t sustainable.
“The notion of accountability starts with making sure that the consumer was receiving what we thought was best for them, and then second that what we think is best for them is actually based on accurate knowledge of who that consumer is,” Mehta says in this interview with Beet.TV at the recent Cannes Lions International Festival of Creativity. “And I think we had been following a path where neither of those was really being met. That ultimately leads to a consumer who is angry at the advertising industry and ultimately will shut us off.”
Mehta considers the new European Union GDPR initiative to be a “multi-year effort to clean up the industry” and the challenges of Facebook and other digital companies as paving the way for needed changes. Namely, to take lessons from digital targeting and bring them to TV.
“We believe very strongly in the notion of optimizing linear TV,” he says.
And while he’s hardly the first to suggest that age/gender demos for TV targeting are past their prime, IRI is offering “a set of capabilities focused around data and accurate data to the market that allow television to now be bought on sold on what people actually do rather than what we think they do.”
This is where data from the nearly 400 million loyalty cards come in, representing about 110 million households. “We have significant penetration across virtually every household in the U.S. about the types of products that they actually purchase in the physical world,” says Mehta.
Asked to summarize his Cannes experience, he thinks it’s shifting more toward adtech and “a little bit away from the actual advertisers. I hope that’s not a trend we see going forward. I hope we do see some balance coming back.
“I think we need to continue to remind ourselves who we work for. At the end of the day, it’s the consumer represented by the advertiser and if we don’t watch out we’ll lose track of that.
This video is part of a series produced by Beet.TV at Cannes Lions 2018 about advertising accountability presented by Mediaocean. Please find more videos from this series here.
]]>“They are looking to us as change agents, as transformation stewards, to help them do that because they realize that it’s very difficult changing their own organization sometimes,” Ankeney says in this interview at the Cannes Lions International Festival of Creativity.
“And sometimes it’s actually easier to do it through the partnership with and the lens of an outside media agency partner. No place like Cannes to inspire that sort of thinking and conversations.”
Being accountable to clients’ business outcomes is “a huge challenge,” but having made transparency and data two priorities has paid admirable dividends to Havas as measured by account wins, according to Ankeney.
“For us, we focus on the meaningful data and the meaningful data is what we hold ourselves accountable to. It’s what supports the business challenges and business objectives of every client and that enables us focus on being accountable to our clients.”
Sometimes it’s a matter of leading clients to transformation. “They know they want it, they know they need it, they know that there’s concern there. Sometimes they need us to help them understand it.”
Others are “very advanced and very knowledgeable and they are pushing us, demanding from us that same thing. Luckily we’re of like minds when we get there so it’s a very easy conversation for us to have.”
With a background at such agencies as J. Walter Thompson, TBWA\Chiat\Day, Carmichael Lynch, Doner and Initiative, Ankeney has roots on the creative side but is more than happy to be engrossed in media.
“I love more focus on media because it means our role is becoming more meaningful with our clients and we can have more meaningful partnerships and relationships with our clients,” he says. “Whether it’s accountability or transformation or you name it, the more focus on media the better as far as I’m concerned.”
This video is part of a series produced by Beet.TV at Cannes Lions 2018 about advertising accountability presented by Mediaocean. Please find more videos from this series here.
]]>“Transparency is unquestionably the table stakes at this point,” O’Grady says in this interview with Beet.TV at the recent Cannes Lions International Festival of Creativity.
“It’s a lot more than viewability, it’s a lot more than preventing fraud. Everybody along the supply chain is responsible for transparency. I really think we’ve hit a tipping point where everybody is acknowledging that we’re all collectively responsible.”
He feels that Nielsen is in a unique position because its data offerings combine television ratings, digital ad ratings and purchase insights from consumer shopping panels. For marketers, everything should add up to top quality in both data and match rates.
“If it isn’t, you just have to acknowledge and be transparent with what can work and what does work. The responsibility is across the whole supply chain,” O’Grady says.
Cross-screen measurement and cross-screen access to advertisers has changed dramatically, he adds.
“I really think we’re at an inflection point for TV or TV content, premium video content, we can measure it. We have a holistic means to measure the impact across all these different channels and then add it up.”
O’Grady considers blockchain technology for advertising and media to “potentially be a very valuable tool” whose true utility remains to be proven. “It’s just not known yet.”
One key promise of blockchain is the security of data that blockchain participants agree to share. “I think there’s great promise there. But it’s very early stages.”
O’Grady likens the industry’s interest in blockchain to artificial intelligence and virtual reality “and I’ve yet to see an application for the advertising ecosystem that’s truly made an impact. Maybe on the creative side it has.
“But if blockchain’s really going to manage or improve that work stream, particularly in the programmatic space, there’s great need for improvement.”
This video is part of a series produced by Beet.TV at Cannes Lions 2018 about advertising accountability presented by Mediaocean. Please find more videos from this series here.
]]>That is according to one digital ad agency boss who says there is a need for marketers to think more clearly about their digital journey.
“A huge topic of conversation in Asia right now is digitizing businesses, and also digitizing business models,” says Wunderman’s APAC CEO Caspar Schlickum in this video interview with Beet.TV. “There’s a huge amount of innovation happening.
“Digital transformation and accountability is a big topic right now. And it’s become such a big topic, but it’s almost impossible to define. It’s so big… it means so much that it almost means nothing.”
But Schlickum doesn’t leave it there. He attempts to put some something back on the nothing of digital break-down.
For many Wunderman clients, Schlickum says the agency encourages three strategic considerations:
This video is part of a series produced by Beet.TV at Cannes Lions 2018 about advertising accountability presented by Mediaocean. Please find more videos from this series here.
]]>His take on the media supply chain strikes a familiar and recurring refrain. “When you think about all the people that touch that food chain, we’ve got to get to a much better place in terms of performance metrics and transparency,” Koenigsberg says.
He defines transparency as “all sides sharing information. If we can get to the that place, I believe that the seller community, the publishers, the linear TV suppliers, the other platforms will end up all working toward business outcome solutions for clients.”
Koenigsberg differs from many in advertising and media who have been advocating for a uniform way to measure campaigns across media and platforms. He envisions a far more fluid landscape.
“You may end up having 100 different metrics, all these different KPI’s, but that’s fine. I think AI will help that. And if we can move in that direction, that’s where the world needs to go. That’s where the business needs to go.”
After building Horizon for the past 29 years based on an integrated business service model rather than the a la carte offerings of the biggest holding companies, Koeingsberg’s creation is now ranked #2 in the U.S. in terms of scale. However, with the rise of digital media, scale isn’t the be-all-end-all it was touted to be a decade or so ago.
“I’d rather be ranked in terms of being best in general as opposed to scale, because I don’t think scale says it all,” he says.
He ticks off a list of holding company legacy shortcomings and figures that the model he chose happens to be “the model of today.” But he’s not fully satisfied.
While being consistent has helped, “If anybody thinks that once they’ve reached that plateau they can rest on their laurels, that’s the time to change. We are relooking at our whole structure today.”
If he were to start from scratch, he’d want even more integration. “I believe that our teams should be led by business solution experts. I believe that the business solution expert should own everything. Content, data analytics, insights, tactical planning, data analysis with one cohesive integrated group.”
This video is part of a series produced by Beet.TV at Cannes Lions 2018 about advertising accountability presented by Mediaocean. Please find more videos from this series here.
]]>As Masters Circle was being established in the U.S., the ANA “started to recognize fundamental flaws in the way we manage ourselves,” says the organization’s CEO, Bob Liodice. “We’ve lost sight of being able to pursue brand and creative excellence. We’ve lost sight of our efficiency and our infrastructure,” Liodice says in this interview with Beet.TV.
The 12 pillars of the Masters Circle are based in large part by the fact that about half of all Fortune 500 companies have declining revenues and after-tax profits, according to Liodice.
“We can interpret that lots of ways. But in many ways, it’s an indictment on our marketing system. It could be one of the reasons why CMO tenure is as short as it is.”
The 12 pillars of Masters Circle are:
Advocacy; Brand and creative excellence; Brand safety; Digital media supply chain; Future growth; Gender equality; Inclusiveness; Measurement; Media transparency; Organizing; Purpose; and Talent development.
“To be a transformative force, you have to focus in on the one or two significant issues perhaps in all of the areas and attempt to make a difference with them,” Liodice says.
He cites as an example the joint effort by the ANA, 4A’s and IAB to combat digital advertising fraud under the auspices of the Trustworthy Accountability Group (TAG).
“What we needed to do was create an institutional presence that allowed for confidence to grow in the entire digital supply chain that we could attack fraud at its roots.”
As a result, research has indicated that ads that go through the TAG certification process show an 84% improvement in fraud rates versus the general market.
“That’s the type of progress we’re looking to make,” says Liodice.
This video is part of a series produced by Beet.TV at Cannes Lions 2018 about advertising accountability presented by Mediaocean. Please find more videos from this series here.
]]>“I think we’re moving into a stage where brand safety will become a commodity. Within a year or two years time, marketers simply won’t buy from publishers who don’t guarantee them brand safe inventory,” says John Montgomery, Global EVP, Brand Safety, GroupM. “And that’s going to be table stakes for vendors.”
This year and next, GroupM will be focusing on compliance, Montgomery explains in this interview with Beet.TV at the recent Cannes Lions International Festival of Creativity.
“But also we’ve tried to take the brand safety conversation from limiting risk onto another level now. What we’ve found is because of the way we buy, from mainly premium publishers and in a brand-safe environment, not only are we limiting clients’ risk but the ads are working better.”
So Montgomery is trying to convince GroupM clients and the advertising community as a whole that by buying better quality, “maybe the CPM’s will not be that low or they’ll be slighter higher than they are at the moment, but it will be worth it.”
GroupM has done studies in various countries “proving that brand safety not only limits risk but it works better. Buying quality actually sells. This is where we think we should take the conversation to after brand safety becomes kind of table stakes.”
With the European Union having a month ago instituted the General Data Protection Regulation for consumers, Montgomery says it’s had a heavy impact not just in Europe but around the world.
“Particularly Google and Facebook’s decision to limit access to measurability and, in some cases, access to brand safety tags. We’re still assessing the impact of that, but certainly we have more limited programmatic now.”
Although the scandal in which Facebook user data was improperly shared with Cambridge Analytica has made the marketing community “sit up and be concerned about consumer reputation and respect for consumer data,” it doesn’t seem to have negatively impact use of Facebook, according to Montgomery.
“I don’t think consumers are as concerned as we may think in the marketing community, which is good news because it gives us time to act and respect consumer data.”
This video is part of a series produced by Beet.TV at Cannes Lions 2018 about advertising accountability presented by Mediaocean. Please find more videos from this series here.
]]>So the Festival is still a “very important watering hole,” says Millard. In this interview with Beet.TV, Millard says data, diversity and consultants encroaching on the agency space were three main topics of discussion.
Millard is perhaps closer to the year-to-year center of gravity of Cannes than most people because Ascential plc, which owns the Festival, acquired MediaLink just over a year ago. MediaLink and its executives have long been fixtures at Cannes.
“I think what is absolutely palpable is the number of agency execs who are not here this year,” she says. “The conversations this year are more on the gravitas side. In years past, we focused on a lot of what isn’t working at all. This year, I find the conversations about we can do for the industry, for society at large.”
She feels that the Festival listened to the feedback it received from attendees leading up to last year’s event and that its subsequent modifications have been positive.
“It feels a little bit different and I do think that part of that is Cannes Lions’ response to a number of different constituents who said, ‘hey we’re looking for a little bit different experience here at Cannes.’ I think cutting it down by a day was a very, very smart, important response to it.”
Contributing to the “different feel” this year are “perhaps a little less frivolity and subjects with a little bit more gravitas.”
On the much-discussed subject of the utility of data, Millard cites the recognition by brands that “their data needs to be owned by them and better understood perhaps than in the past.”
There was more of a focus on equality and diversity this year, “not just in our business, but in our world. That will continue. That’s very much here to say.”
The third major conversation revolved around “the classic consultants encroaching on the previously owned relationships that agencies have with the brand marketers,” says Millard.
This video is part of a series produced by Beet.TV at Cannes Lions 2018 about advertising accountability presented by Mediaocean. Please find more videos from this series here.
]]>“Accountability in marketing to me means growth. Ultimately, I think marketing are the growth architects of the business. Every thing we do should inspire, lead and shape towards that growth vision,” Wakely adds in this interview with Beet.TV at the Cannes Lions International Festival of Creativity.
Being a self-described “evidence-based marketer,” the company has made it “a bit of a life mission to identify what are the key levers of growth at Mars,” says Wakely, who expects her marketing teams to be “enterprise-wide leaders and to really influence the growth agenda at the board.”
Having consulted with Wharton and other institutions, Mars did a deep dive on what makes some 50 global product categories grow, along with the brands within them, according to Wakely, who spent several years at Procter & Gamble before joining Mars in 2001.
“And from that we’ve tried to distill a very clear philosophy of growth, which of course advertising plays a big part in, but it’s certainly not the only lever for growth,” Wakely explains.
The company codified its resulting “Laws of Growth” philosophy into an operating model that identifies “all the key levers we think that grow categories, that grow our brands, and our whole business now cross-functionally is geared toward driving into that operating model for growth.”
Asked about established brands versus startups, Wakely dismisses provocative headlines proclaiming, among other things, the death of big brands or the demise of mass advertising.
“The question we asked ourselves as an evidence-based marketing company is what is real, changing dynamics in the marketplace that we need to address and what is hashtag fake news,” she says.
Having analyzed its 20 top markets and 35 categories, Mars found on average that about 50% of category growth is being driven still by big-scale brands and the other 50% by small, more disruptive players.
“That is a dynamic we need to respond to. But what I would say is that big brands are certainly not dead. There are big brands that are winning and there are big brands that are losing.
“To win, we really have to harness what we know drives growth. Mass penetration, mass reach, mass distribution. But we also have to be very agile and innovative to respond to the new digital age.”
This video is part of a series produced by Beet.TV at Cannes Lions 2018 about advertising accountability presented by Mediaocean. Please find more videos from this series here.
]]>“We have GRP’s, we have declining linear audiences around 18-34 and we have the unreachables that are on non- ad-supported platforms or non-measured platforms,” says Fiona Carter, Chief Brand Officer, AT&T Communications. “So what are we going to do about that? How are we going to move to an all-screen measurement that works across all of the networks, all of the digital players?”
In this interview with Beet.TV at the Cannes Lions International Festival of Creativity, Carter applauds the coalescence of competitors joining forces to facilitate not only reach and engagement with audiences but also the ability to measure the ROI of those engagements.
“In the end, although we’re very keen on brand building and we’re very keen on measuring how well our brand engages with our audience, we’re also here to sell at the end of the day,” Carter says. “And so trying to get the ROI out of everything we do so that we can prove we’re an investment and not a cost I think is an ultimate goal for a CMO.”
Among the offerings at Cannes, she identifies artificial intelligence from IBM, Quantcast and others as “one of the most fascinating conversations here at Cannes.” She echoes the desire to harness AI to improve marketing while wondering about its impact on advertising creativity. “Can they coexist? Can machine learning actually inspire greater creativity or will it be the end of creativity as we know it.?”
Asked for her thoughts on blockchain technology, Carter says AT&T is “doing a lot on blockchain” while noting that “everyone understands the murkiness of the digital advertising ecosystem. As a marketer, I feel many of us have been asleep at the wheel in understanding when our budget goes in through our agencies how much comes out to meet the publishers and eventually the consumers.”
She praises “these companies that are trying to help us work out the tradeoff of all of these service taxes and tolls and what the value is ultimately and frankly what the real price of operating in the programmatic supply chain should be.”
This video is part of a series produced by Beet.TV at Cannes Lions 2018 about advertising accountability presented by Mediaocean. Please find more videos from this series here.
]]>“If you look at the digital media supply chain, as an enterprise, the jury is still out because we still have a LUMAscape which is as complex as Einstein’s theory of relativity,” says ANA CEO Bob Liodice during a break at the Cannes Lions International Festival of Creativity.
“And because of that, marketers don’t understand how to best leverage that supply chain to their advantage.”
As proof of the extent of dysfunction, he says that only 25 to 40 cents on every digital dollar reaches the consumer. “That’s awful. We need to find a way to improve that productivity. We haven’t gotten there yet.”
The ANA has been working with Digital Content Next to support TrustX, a programmatic advertising marketplace designed to help maximize marketers’ digital advertising expenditures. “The early read is that we can get twenty percent improvement, but there’s so much more work to be done,” says Liodice.
This year, the Cannes Festival is an opportunity for the ANA to “globalize” its CMO Masters Circle initiative. It’s composed of 1,000 executives from leading brands across ANA member companies who are trying to help solve what Liodice calls “the universal problem in our industry, which is growth.”
According to Liodice, 50% of Fortune 500 companies have declining after-tax profits while 40% have declining revenues. Masters Circle has crafted a 12-point strategic and is “building machine around that effort.”
He says Cannes recognized that the program is working and “they thought that this was a good opportunity to spread that message on a global basis.” Some 20 to 25 of the leading CMO’s around the world will “discuss the issue, come together and decide what it is that we want to do to attack the growth agenda worldwide.”
Among the ANA’s other ongoing initiatives is providing its members with more of a grounding in various futuristic technologies that have marketing implications, like artificial intelligence, blockchain and virtual reality. To this end, the ANA recently acquired the Data & Marketing Association, which was founded in 2017 as the Direct Marketing Association, as Advertising Age reports.
This video is part of a series produced by Beet.TV at Cannes Lions 2018 about advertising accountability presented by Mediaocean. Please find more videos from this series here.
]]>“If we have a better festival, it will prosper. In the same way our industry, and I include WPP, we need to make changes as well,” says Read, who is COO of WPP and Global CEO of its Wunderman digital agency. “We need to become simpler to navigate.”
When Read joined Wunderman several years ago, he recalls some people disparaging the venerable direct marketing agency for being in the direct-response space. “But actually, today all marketing is direct marketing, so we can do everything.”
Some industry change is imposed by outsiders, for example regulators. Read notes that the recent implementation of the European Union’s GDPR privacy strictures “has had a big impact in Europe.”
He contrasts the situation with the United States, where there is a different approach to privacy. “The EU approaches privacy as a sort of human right, something that consumers come to expect,” Read says. “I think the U.S. view is companies can do what they want to do so long as they’re clear about they want to do. As long as they do what they say, they’re fine.
“In the main, GDPR has been a challenge for companies, but I think it’s been a good thing as well.”
Asked about the ongoing efforts to bring more transparency to the digital media supply chain, Read says WPP’s GroupM media unit “has talked a lot to our clients about what they need to do to make sure that their marketing messages appear next to content that they’d like it to appear next to.”
Other improvements to the supply chain will require more cooperation for mutual benefit. “No one part of the industry can solve the problems on its own. It requires cooperation between various players.”
In a nod to the dominance of Facebook and Google, Read says there is a need for a market where people can afford to create quality content, particularly news.
“But then I think it’s incumbent on news organizations to evolve and innovate the way they create news, the way they work,” he says. “Each player in that ecosystem, agency, client, media owner, technology company, has a role to play and actually it’s the sort of cooperation around them and the coalescence of interests that will help us.”
This video is part of a series produced by Beet.TV at Cannes Lions 2018 about advertising accountability presented by Mediaocean. Please find more videos from this series here.
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