“It’s almost like the first post-video CES – it’s all been done now,” TV Strategies principal analyst and consultant Steve Hawley told Beet.TV in this video interview during the Consumer Electronics Show. “Now it’s a matter of making the experience more engaging for consumers.”
According to Hawley, cable operators are asking themselves: “‘How do we expand the (revenue) opportunity?’
“If I’m a service provider, I can’t make any more money on bringing the TV experience to the next device – it’s been proven now, you really can’t charge much extra. Where can I make money? Services outside of video…
“AT&T and Verizon are looking at Internet Of Things – one of those things is your car. What happens on the dashboard of your car?” So, expect telcos to do deals with auto makers in search of revenue video won’t give them, Hawley says: “Companies like GM are splitting the revenue with AT&T.”
He was interviewed by Beet.TV at the Consumer Electronics Show in Las Vegas.
The newest campaign grew out of the consumer focus on the “how and why” of appliance use. “We wanted to capture the true insight of real life. Our current ad has a mom asking a kid ‘how did you do this?'” he explains. Whirlpool has also designed new washing machines tied into this insight – the dashboard of the machine poses the questions “what do you want to wash and how do you want to wash it?”
Because Whirlpool’s products fall in the durable category, Beck says the company measures brand health metrics to evaluate the success of the campaign. “We look at if we are increasing awareness, brand preference, purchase intent and consideration. Those are the four to focus on and we are increasing across all four,” he said. In the social realm, Whirlpool measures sentiment, and that’s on the rise. With digital, the brand also focuses on engagement and how consumers interact with the brand.
Whirlpool’s agency for the campaign is DigitasLBi.
Beet.TV coverage of CES 2015 is sponsored by Adobe Primetime. Find all the coverage here.
]]>“I grew up with the mantra ‘content is king’ – and I think today, content is ‘king-er’ than it ever has been,” he says.
And with the highest quality content being found not in theaters or on network television but in long-form television, all the rules are changing, he says.
Beet.TV coverage of CES 2015 is sponsored by Adobe Primetime. Find all the coverage here.
]]>By collecting attributes about the content itself, Veenome helps advertisers take advantage of that data and use it for contextual targeting, auditing for exchanges, and other uses.
This is “across the board content indexing for the video advertising industry,” Lenane says.
Beet.TV coverage of CES 2015 is sponsored by Adobe Primetime. Find all the coverage here.
]]>Kosinski says he predicts that 2015 will be the year that Facebook becomes the dominant player and overtakes YouTube in terms of total video consumption. Over the past nine months, Facebook jumped from 9 percent of all video consumption (YouTube was at 24 percent at that time) to 18 percent – doubling it’s growth – and has already surpassed YouTube on desktop.
Beet.TV coverage of CES 2015 is sponsored by Adobe Primetime. Find all the coverage here.
]]>Programming head Oren Katzeff tells Beet.TV the company has a studio, a network and a platform. With 440 creators across its YouTube network, Tastemade has also produced its own drinks show, Local Flight, with vodka brand Grey Goose.
That was one of 18 new shows Tastemade bowed in 2014. Former Yahoo Media exec Katzeff wants to double that number through 2015 and expand the company from food to more lifestyle segments.
He was interviewed by Beet.TV at the Consumer Electronics Show in Las Vegas.
Earlier this month, the health publisher previewed “Future of Health with Robin Roberts”, a digital mini-series fronted by the Good Morning America co-host.
It will be “just the first in what should be a significant amount of additional video programming”, CEO David Schlanger tells Beet.TV in this video interview. “We feel the need to focus on video. It’s certainly going to be an emphasis in 2015.”
Schlanger says he wants to syndicate original productions off-site to social media and broadcast TV. And, although FDA advertising rules mean medical advertisements must include lengthy balancing product statements, Schlanger says TV ads’ experience in working to those regulations means they pose no barrier to WebMD’s own video ambitions.
He was interviewed by Beet.TV at the Consumer Electronics Show in Las Vegas.
“We don’t lament the control of the consumer too much,” says Rob Kabus, Global CEO of BPN. “We think that’s a great thing because it’s creating these amazing environments and moments and times for us to actually use data to be the most relevant we can.”
As people spend increasing amounts of time collecting and studying data, they are realizing, more and more, how liberating it can be from a creative standpoint, says Kabus.
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iStreamPlanet’s platform enables their customers – DirectTV, Microsoft, AT&T, NBC Sports and others – to process, digitize and optimize their media for multiscreen distribution. This includes acquisition, encoding, transcoding, packaging, ad insertion and publishing.
Beet.TV coverage of CES 2015 is sponsored by Adobe Primetime. Find all the coverage here.
]]>“Television is sold on a 30-second spot basis, while digital is sold on an impression basis,” Group M’s Irwin Gotlieb tells Beet.TV in this video interview. “Over time, television will begin go evolve in to the sale of impressions – that will gradually become the unit of sale.”
But, today, there are some sticking points, Gotlieb says: “On the television side, we know what content parameters are – we know what kind of content we’re buying (for advertisers)… on the web side, not so much.
“There’s a lot of work that needs to be done to determine how best to filter the content on the web, to decide what’s appropriate for clients and isn’t.”
He was interviewed for Beet.TV at the Consumer Electronics Show in Las Vegas.
“In an OTT (over-the-top) environment, it’s a more dynamic environment,” Rob Aksman, founder of BrightLine, which enables interactive ads for brands on interactive TV sets, tells Beet.TV in this video interview.
“EMarketer says something around 34m homes are actively using a connected TV (and they are) increasingly switching inputs – some people even cancelling cable together – to get custom video environments. The more connected TV eyeballs, the more of a need there is for advertising.”
He was interviewed by Ashley J. Swartz, CEO of Furious Corp, for Beet.TV at the Consumer Electronics Show in Las Vegas.
The network group is focused on digital efforts in three critical areas this year — mobile, social and video, with an eye towards the capabilities of each platform, she says. Social, of course, enables more interaction but less control of the message. Mobile is a more personal device because it’s with consumers most of the time. “We are always looking for new platforms for consumers to engage in our content,” she says.
Franklin was interviewed for Beet.TV at the Consumer Electronics Show. Beet.TV coverage of CES 2015 is sponsored by Adobe Primetime. Find all the coverage here.
]]>More big advertisers are requesting multi-screen campaigns, he says, citing a recent Jun Group study of about 300 campaigns in the last year. Jun Group saw a 270% rise in cross-platform campaigns, he says. “Now there is much less concern about which screen. Advertisers want to be on all screens,” he says. Another interesting trend in the last few years is that the number of brands asking to send traffic to Facebook at the end of a video ad is down 22%. That change does not mean that social media is less important, he says. Rather, the opposite is true. “Those actions are now available without the help of a third party like Facebook. Brands are doing that on their own websites. Requests for owned and operated site traffic is up 25% as brands become publishers. Social media is now part of their bag of tricks.”
Reichgut also discussed the importance of first party data in a mobile centric world. For more insights into mobile video, the evolution of formats, and trends in native ads. check out this video interview.
Reichgut was interviewed for Beet.TV at the Consumer Electronics Show. Beet.TV coverage of CES 2015 is sponsored by Adobe Primetime. Find all the coverage here.
]]>Company CTO Ken Morse, in this video interview with Beet.TV, talks about:
He was interviewed for Beet.TV at the Consumer Electronics Show in Las Vegas.
Beet.TV coverage of CES 2015 is sponsored by Adobe Primetime. Find all the coverage here.
“The Networked Society… our vision for the year 2020 – everything that can benefit from connection to the internet will indeed will be connected,” Ericsson content delivery marketing head Lisa Skelton tells Beet.TV.
“Of those 50bn connected devices, 15bn will, at least, be video-enabled. Video is the heavy stuff of the network.”
Skelton says delivering rich-media content to mobile devices is a key imperative.
Skelton was interviewed for Beet.TV at the Consumer Electronics Show in Las Vegas.
Beet.TV coverage of CES 2015 is sponsored by Adobe Primetime. Find all the coverage here.
That’s also where social networks are most beneficial, because they help networks find new viewers, and those viewers might watch TV on traditional TV sets, mobile phones, or via over-the-top services, or even through TV Everywhere, she says.
Mobile video is a particularly important area for Bravo because it is growing at triple digits, she says. Bravo is also keen on the potential of TV Everywhere for video consumption. Native advertising is the next medium to conquer. One of Hsia’s goals for 2015 is to push into native advertising and use social influencers to help make the audience bigger.
Hsia was interviewed for Beet.TV at the Consumer Electronics Show. Beet.TV coverage of CES 2015 is sponsored by Adobe Primetime. Find all the coverage here.
]]>YuMe has delved into multi-platform ad research with Nielsen and others to determine the benefits of cross-platform exposure to ads for brands. One of its studies found that if brands are trying to reach young men, shifting 10% to 30% of the budget from TV to digital can increase reach by 6% to 11%.
Next up this year YuMe plans to conduct an ethnographic study on multi-tasking behavior as well as a neuroscience study on how individuals engage during multi-screen ad exposures.
We spoke with him the 2nd Screen Summit where he was a speaker.
Neto was interviewed for Beet.TV by Ashley J. Swartz, CEO and founder of Furious Corp, at the Consumer Electronics Show. Beet.TV coverage of CES 2015 is sponsored by Adobe Primetime. Find all the coverage here.
]]>Video from the Weather Channel cable TV network does not appear on the digital platforms.
Beet.TV coverage of CES 2015 is sponsored by Adobe Primetime. Please find all the coverage here.
]]>He added that VivaKi is implementing a number new programs and expansion plans, notably the alliance with Adobe and the acquisition of RUN.
VivaKi media unit has been split into divisions: VivaKi Exchange, under CEO Simon Pardon and VivaKi Data, which will be run by Stephan Beringer. Both report to SMG global chief Laura Desmond, Delaney explains.
We are pleased that Delaney will be a participant in the week’s Beet.TV executive retreat in Florida.
Beet.TV coverage of CES 2015 is sponsored by Adobe Primetime. Please find all the coverage here.
]]>“We’ve seen the rise of entertainment programming making it on to multiple screens – but we didn’t really see that with sports,” he tells Beet.TV in this video interview. “That started to change in 2014 with the World Cup being heavily distributed on streaming platforms by Univision as well as by ESPN.
“That trend is going to continue in 2015, where we see a combination of the sports leagues themselves going in to IPTV – NFL Now has been big as well as NFL and the NBA and even MLB – … we have a strong move by traditional providers as well as new services like Dish being able to land ESPN.”
He was interviewed for Beet.TV at the Consumer Electronics Show in Las Vegas, where analyst Paul Sweeting told Beet.TV he forecasts a big fight for sports rights, as live linear rights holders become frustrated at viewers going elsewhere for digital streams.
Beet.TV coverage of CES 2015 is sponsored by Adobe Primetime. Find all the coverage here.
“A number of manufacturers here have switched horses in terms of what their OS is going to be,” Jackson tells Beet.TV in this video interview at the Consumer Electronics Show. “To the content owners and their partners, that’s worrying – (they say) ‘all my development work is going to be wasted’.”
Nevertheless, that means an opening and an opportunity for vendors who can solve the uncertainty, Jackson says: “The winners then become those people who are offering a layer of abstraction between what the box is and what the app is, so you can develop once and deploy across multiple boxes – people like Accedo and Adobe, to a degree.”
He was interviewed for Beet.TV at the Consumer Electronics Show in Las Vegas.
Beet.TV coverage of CES 2015 is sponsored by Adobe Primetime. Find all the coverage here.
Interviewing Millard for Beet.TV is Ashley J. Swartz.
Last week, New York Times columnist David Carr wrote about the evolution of CES as a media gathering and the role of MediaLink. Beet.TV coverage of CES 2015 is sponsored by Adobe Primetime. Please find all the coverage here.
]]>She also explains the value of the agency’s new association with Mashable and its propriety social media tracking engine called Velocity.
We spoke with her at the MEC event during the Consumer Electronics Show.
We are pleased the Reed will be a speaker at the Beet executive retreat in Fort Lauderdale next week.
]]>“Broadcasters have paid godawful sums of money,” Paul Sweeting, a media analyst who consults through his own Concurrent Media Strategies and writes for Gigaom Research, tells Beet.TV in this video interview. “The audiences are moving online – the broadcasters don’t have these rights because the leagues keep them to themselves.
“The next time the contracts come up, you’re going to get a big fight between the current broadcasters and the leagues over who has the rights to do that.
“If you’re paying tens of billions of dollars for the rights, you cannot justify continuing to paying those license fees. We’re quickly approaching a point where the current numbers will no longer work.”
He was interviewed for Beet.TV at the Consumer Electronics Show in Las Vegas.
Beet.TV coverage of CES 2015 is sponsored by Adobe Primetime. Find all the coverage here.
“Native is the ad format for mobile … discoverable in-stream right alongside our own content,” says ad products SVP Michael Zimbalist. “We see a big opportunity for The New York Times and for premium publishers to create content for brands that’s native to the mobile experience.”
The scheme is part of the publisher’s Paid Posts sponsored content initiative. Zimbalist also says, in the mobile age, search’s importance as a source of traffic referral is diminished.
“Search is slowly being subordinated by social. It’s the smaller percentage of traffic but it’s the fastest growing. The way search works on mobile for consumers is different than the way it works on the web. (Mobile) will continue to evolve away from straight search.”
Here is a report in today’s Capital New York about hiring at the Times for its sponsored advertising unit.
He was interviewed for Beet.TV at the Consumer Electronics Show in Las Vegas.
Beet.TV coverage of CES 2015 is sponsored by Adobe Primetime. Find all the coverage here.