At the recent NAB Show in Las Vegas, we spoke with Lou Schwartz, Chief Strategy Officer, about the growing IP-delivered opportunities for TV stations and how the company is providing OVP, CMS and advertising services.
Beet.TV’s coverage of the NAB Show as sponsored by Akamai. Please find more coverage of the NAB by Beet.TV on this page.
]]>Stream Monkey was was tapped as the platform for the world’s first global music performance, the FADER Fort concert produced in March at SXSW. The streaming was successful, with some 50,000 views, he says.
This video is part of series of segments produced at the NAB Show in Las Vegas. Our coverage was sponsored by Akamai. For more clips from NAB, please visit this page.
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Brightcove calls its suite of advertising tools Once.
For more coverage of NAB 2015, please visit this page. Beet.TV’s coverage of NAB was sponsored by Akamai.
]]>As part of this shift, the value of traditional audience demographics have become less important as new attribution models around IP delivered distribution platform have emerged, says Tal Chalozin, co-Founder and CTO of Innovid in this interview with Beet.TV
We interviewed him at the NAB Show recently.
For more coverage of the NAB Show, please visit this page. Beet.TV’s coverage of the show is sponsored by Akamai.
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That includes higher speed video starts, which means videos are launching four times faster. “We want to make sure consumers can engage with content and that Primetime is delivering the most efficient delivery playback,” he tells us. In addition, Adobe can now authenticate two million users per minute. “If users want to tune into a sporting event of a premiere of episodic content, we can deliver that very effectively and reliably,” Helfand says. “Over the top services are growing in popularity and services like HBO are pushing the innovation and experience for viewers,” he says. The benefit of those positive experiences in streaming is that it lifts the industry. Media companies like Sony and MLB are also moving the industry forward in over-the-top, he adds.
Over-the-top also got a boost from CBS’ expansion of its streaming service.
We interviewed Helfand at the NAB Show. Beet.TV’s coverage of the show was sponsored by Akamai. Please find more coverage from Las Vegas here.
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Condon explains how these DSP and trading desks are accessing TV inventory to extend campaign reach.
We spoke with him on the floor of the Las Vegas Convention Center during the recent NAB Show.
]]>“Whether linear or OTT or file-based, analytics are important. You need analytics for trouble shooting and for quality and and audience sizes,” he says.
In addition, the insight analytics provide can illuminate consumer viewing habits that can be used by marketers. “Broadcasters and content owners can see if a piece of content is being watched for how long and that helps inform ad buys,” he says. “What we are trying to do is show our customers exactly what is happening with the content, and we are taking the analytics from the ingest side all the way to the end user. We can trouble shoot every area.”
Analytics can also be used to determine if content is being infringed on and if there is suspicious viewing or downloading activity that might suggest piracy.
We interviewed Fay at the NAB Show. Beet.TV’s coverage of the show was sponsored by Akamai. Please find more coverage from Las Vegas here.
]]>“[Over-the-top] is no longer an experiment, but an expectation to watch content wherever and whenever you want,” he says.
Adobe Primetime saw a 350% growth in the use of over-the-top devices year over year, and such devices now comprise 16% of TV everywhere viewing. In addition, more than two billion TV Everywhere streams were authenticated last year, and more than 80% of those streams occurred on non-desktop devices, he says. “That speaks to the portability viewers expect in watching their favorite TV content,” he says.
TV Everywhere growth is coming from episodic content. Sports drove initial viewership, and now the fastest-growing segment of TV Everywhere programming lies in TV shows.
We interviewed Helfand at the NAB Show. Beet.TV’s coverage of the show was sponsored by Akamai. Please find more coverage from Las Vegas here.
“Where we are now with more mature over-the-top services is there are great opportunities to move some ad spend and develop ad technology to enhance and optimize those ad experiences for consumers, publishers and advertisers on those OTT platforms,” he says. As such, expect more highly targeted ads via over-the-top services.
Don’t expect mass cord-cutting, or the demise of traditional pay TV providers, he adds. “What is revolutionary is we are seeing the emergence of Sling TV, or rumblings from Verizon or rumors about Apple that consumer choice for more options to access linear programming is now a reality. That is revolutionary in the sense that consumers have more choice.”
We interviewed Ireland at the NAB Show. Beet.TV’s coverage of the show was sponsored by Akamai. Please find more coverage from Las Vegas here.
]]>“A lot of the broadcasters used to have websites as a marketing arm to their core TV business,” according to Lakana‘s president Phillip Hyun. “Now that digital has really become a real viable business, a lot of the marketers are seeing their digital strategies having to be run as real businesses.”
St Paul, Minnesota-based Lakana was formed in April when Nexstar Broadcasting Group merged three of its units – Internet Broadcasting Systems, EndPlay and Inergize Digital – to create a multiplatform company supporting broadcaster efforts.
Hyun says Lakana powers the websites and digital initiatives of around 250 local US TV channels and has a combined audience of 100 to 130 million people. When those channels want to publish thousands of videos each day and breaking news streams, cost can become prohibitive, he says.
We interviewed Hyun at the NAB Show. Beet.TV’s coverage of the show was sponsored by Akamai. Please find more coverage from Las Vegas here.
]]>The Chicago-based consultancy was amongst the firms to have developed dash.js, a Javascript library that helps web publishers embed video players for the emerging MPEG-DASH standard.
That might not sound particularly exciting, but consider that, just a few short years ago, web-based video delivery relied on plugins like RealVideo or Flash. Now MPEG-DASH and HLS are amongst the video codecs that deliver video over standard HTTP web connections, no special tools required.
“We’ve been building applications for many different clients around the world and we’re finding people are really interested in standardization,” Digital Primates founding partner Jeff Tapper tells Beet.TV in this video interview. The company has recently been presenting on how to build HTML5-based web video players.
We interviewed Tapper at the NAB Show. Beet.TV’s coverage of the show was sponsored by Akamai. Please find more coverage from Las Vegas here.
]]>“We’ve started seeing growth not only in traffic on the network but growth in individual bitrates,” Akamai product management and operations VP Michael Fay tells Beet.TV executive producer Andy Plesser in this video interview.
“2014, we saw about 2.3Mbits (per second) average bitrate being streamed, but we’re seeing a lot more audiences for a lot more devices growing to four and five Mbit streams, on the journey to a 4K experience, which might be a 12Mbit stream.”
Akamai traditionally places its network optimization technology on infrastructure nodes that handle traffic before it gets to consumers. Now it also hopes network device makers will place the tech on devices consumers use in the home, easing network congestion and making 4K transmission more likely.
Last month, the firm acquired online video quality optimization firm Octoshapes in another bid to transmit high-quality video.
We interviewed Fay at the NAB Show. Beet.TV’s coverage of the show was sponsored by Akamai. Please find more coverage from Las Vegas here.
]]>Speaking with Beet.TV in this video interview, Adobe product management senior director Bill Roberts says the recently-announced “Project Candy” allows users to capture a color set using their smartphone camera for use in desktop video editing.
“Quite often, you want to capture the mood of a moment,” Roberts says. “If you’re at the beach at sunset, and you’ve got this glorious orange sky… that would be a great way to warm up a video interview.
With new Project Candy, I’m able to capture the colour and light, select the elements of the light that I want to exchange and save it. That look is immediately available to me when I jump in to Premier, After Effects of Premier Clip. The cloud should be something that’s seamless that makes your life better.
Additionally, Adobe Premier Pro CC introduces a new transition, Morph Cut, which lets editors blend moves between jump cuts, effectively eliminating the disparity between separate scenes.
We interviewed Roberts at the NAB Show. Beet.TV’s coverage of the show was sponsored by Akamai. Please find more coverage from Las Vegas here.
]]>TouchCast is a tablet video editing application that lets producers add interactive elements like photos, text, articles and web pages inside playing videos.
Revealing new features, TouchCast product manager Charley Miller tells Beet.TV it now supports “running external cameras in to the iPad so they can shoot on a really nice camera and get the depth-of-field that they are used to, making beautiful video but use TouchCast as a video mixer”.
One of those cameras, however, can be an iPhone. Miller shows how iOS devices can be used not just to produce but to input video in for inclusion in TouchCasts. Wall Street Journal is already beginning to use the functionalities.
We interviewed Miller at the NAB Show. Beet.TV’s coverage of the show was sponsored by Akamai. Please find more coverage from Las Vegas here.
]]>The outfit has added live capability to its MainStage platform, following a partnership with Nowtilus.
Company sales and marketing SVP Malachi Bierstein says the idea is to reduce complexity in a fragmented world for broadcasters: “It is pretty complex but it doesn’t have to be.
“(Customers) want to be across the breadth of popular connected devices, they want to be able to offer business models like SVOD, EST, TVOD, live linear, ad-supported.”
Clients of London-, LA- and Tokyo-based Saffron include ITV and Sky, KDDI and NBCUniversal.
We interviewed Bierstein at the NAB Show. Beet.TV’s coverage of the show was sponsored by Akamai. Please find more coverage from Las Vegas here.
]]>The corporation’s support for MPEG-DASH, an emerging media streaming standard that supports adaptive bitrate streaming over standard HTTP web servers, could move the industry toward the format, says Unified Streaming CEO Dirk Griffioen.
“The BBC in England wants to support DVB-DASH – that’s one of the DASH profiles – the same for ITV.
“The BBC is asking device builders, TV builders and others, to take the streams BBC provides and adjust their devices to that. Twelve months from now, you will see devices .. supporting DVD-DASH. That’s a step forward.”
MPEG-DASH could allow the BBC, which once used Microsoft’s WMA standard and had moved to Flash compatibility to efficiently deliver across platforms. It has been testing deployment for radio online, although the switch has affected reception for some listeners.
Amsterdam-based Unified Streaming wraps the solutions available from Apple (HTTP Live Streaming), Adobe (HTTP Dynamic Streaming), Microsoft (Smooth Streaming) and MPEG-DASH in to a single platform. Its customers include HBO Go, the BBC and Globo. Last year, Dailymotion picked the company to handle all its live streaming.
We interviewed Griffioen at the NAB Show. Beet.TV’s coverage of the show was sponsored by Akamai. Please find more coverage from Las Vegas here.
]]>The MPEG-DASH standard, which can use adaptive-bitrate streaming to scale quality regardless of connection speed over standard HTTP servers, is gaining supporters. But Apple’s HLS format remains influential, says digital video infrastructure security vendor Verimatrix‘s marketing SVP Steve Christian.
“It’s likely we’re going to be running implementations of HTTP Live Streaming in parallel with DASH for some while to come,” he tells Beet.TV in this video interview. “That’s a consequence of different standards and proprietary implementations across the world of devices. That’s going to take a couple of years to sort out.
“In a couple of years time, the industry is likely to fully support the DASH standard … rather than deal with many, many code bases.” Here is how the two standards shape up against one another.
San Diego-based Verimatrix makes technology that supports content protection and “revenue security” for video owners, including watermarking so Christian likes what he sees in DASH – “the ability to reach many different kinds of devices and support multiple kinds of common encryption systems”.
We interviewed Griffioen at the NAB Show. Beet.TV’s coverage of the show was sponsored by Akamai. Please find more coverage from Las Vegas here.
]]>“It’s the right format for industry partners to come together to create a platform that’s scalable and flexible … but have some common denominators that allow equipment manufacturers, as well as CE vendors, to build products around a standard that can scale,” according to DTS digital content and media solutions business development SVP Geir Skaaden.
‘Last year was very big for DASH, with some of the biggest names in terms of streaming and internet media adopting DASH as their platform. We’ll see more exciting feature =s 4K video, higher resolutions, HDR, immersive audio are all components that will proliferate for streaming and digital delivery on the dash platform.”
Calabasas, California-based DTS Inc owns the DTS multi-channel audio technologies used in consumer and theater installations. In May, DTS announced its new DTS:X audio platform, enhancing audio for audio/video receivers, cinemas and headphones. The company’s annual net income nearly doubled in 2014.
We interviewed Balchandani at the NAB Show. Beet.TV’s coverage of the show was sponsored by Akamai. Please find more coverage from Las Vegas here.
]]>“We have been involved in DASH from the very beginning,” says Iraj Sodagar, a principal chief architect at Microsoft:
Microsoft unveiled Azure Media Player at NAB Show, featuring automatic device detection and player framework selection for streaming fallback.
Sodagar is also president and chairman of the 78-member DASH industry forum.
We interviewed Sodagar at the NAB Show. Beet.TV’s coverage of the show was sponsored by Akamai. Please find more coverage from Las Vegas here.
]]>“We will see a lot of deployments now with Silverlight dropping out of Chrome. The signs are really good,” according to Austria-based Bitmovin‘s CEO Stefan Lederer, whose company makes software to transcode and play online video.
Although Google may have thought it was doing users a favor by elbowing the ageing video format, many broadcasters still use Silverlight, and have instead advised their subscribers to ditch Chrome in favor of Internet Explorer, Firefox or Safari.
The alternative MPEG-DASH uses adaptive-bitrate technology on standard HTTP servers to bring better-quality video, audio and encryption to digital media.
“DASH is in our DNA,” says Lederer. “We have an HTML5-based MPEG-DASH player, we have a DASH-based cloud transcoding system. We deploy 80% of our content in DASH.”
Bitmovin recently unveiled a cloud-baed transcoding suite for the DASH and HLS video formats.
We interviewed Lederer at the NAB Show. Beet.TV’s coverage of the show was sponsored by Akamai. Please find more coverage from Las Vegas here.
]]>The player, which was launched five years ago,, has picked up momentum recently, he explains why.
We interviewed Paolino earlier this month at the NAB Show.
Beet.TV’s coverage of the NAB Show is sponsored by Akamai. Please find more videos from the show here.
]]>He says that the merger has also brought a vast video inventory from Yahoo to the Brightroll platform. Another significant data set has come from Yahoo’s Flurry mobile SDK which provides deep data around mobile app use.
We spoke with Horowitz last week at the NAB Show where he was a speaker at the Online Video Conference.
In its most recent rankings of reach among video advertising platforms by comScore, Brightroll ranked as number one.
Beet.TV’s coverage of the NAB Show is sponsored by Akamai. Please find more videos from the show here.
]]>He paraphrases the on-stage comments by CTAM head John Lansing at the Online Video Conference hosted and organized by Richmond.
Launched some five years, the TV Everywhere initiative allows customers of cable to access programming anywhere on any device.
Richmond’s next event is the Online Video Ad Summit in New York on June 16.
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We spoke with her about the importance and challenges of measuring video across devices. She was a speaker at the Online Video Conference at NAB organized by Will Richmond of VideoNuze.
Beet.TV coverage of the NAB Show as sponsored by Akamai. For more clips of the show, please visit this page.
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At the NAB show, Intel demonstrated the technology which it says is 20 times faster that FireWire. First introduced to the MacBook Pro in 2001, Thunderbolt technology is now pervasive on many devices include most major PC’s, says Jason Ziller of Intel, in this interview with Beet.TV
We interviewed him at the NAB Show. Beet.TV’s coverage of the show was sponsored by Akamai. For more videos of the show, please visit this page.
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