Category: Optimizing a Rapidly Converging TV & Video Marketplace: What’s Next, a Beet.TV Leadership Series presented by Amobee – Beet.TV

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What’s Next For TV Ad Data? Views From Amobee, Canvas, Constellation, Molson Coors, Magna, OpenAP, Publicis & Disney Execs

JPMorgan Chase Banks On CTV, Says Media Chief Lim

Alcohol Brands Tap CTV To Find Lost Linear Viewers: Constellation’s D’Souza

Upfront Market Faces Pressure Amid Need for Flexibility: Mars’ Ron Amram

Endless Endpoints: Finding & Overcoming CTV Ad Complexity With Publicis’ Askinasi

Brands, DTC Marketers All Benefit From TV Ads: A+E’s Peter Olsen

Omnichannel Strategy Demands Agency Integration: Canvas’s Paul Woolmington

With Tech In Tow, TV Upfronts Still Matter: Wavemaker’s Rinaldi

Audience Shift to Streaming Makes for Record-Setting Year: Tubi’s Mark Rotblat

Ad Spend Will Diversify During Upfront Sales Season: Magna’s Dani Benowitz

Optimization Lets Marketers Look Forward With Ad Spend: Univision’s Dan Aversano

Identity Graphs Are Learning To Talk To Each Other: OpenAP’s Davis

‘We’ll Look for Flexibility at Ad Upfronts’: Molson Coors’ Brad Feinberg

Upfront Ad Buying Going Digital – And Siloed, Zenith’s Vendetti Says

Rebooting Reach: Disney’s Valentino Combines Scale With Smarts

Amobee to “Optimize” The Buy and Sell Side with Tim Spengler and Valerie Bischak