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Outcomes-Based Advertising: Connecting Ad Exposure to Business Results, a Beet.TV Leadership Series presented by LoopMe
More Brands Are Investing in Full-Funnel Ad Strategies: LoopMe’s Simon Stone
AI Has Bigger Role In Media Investment: Mars’s Ron Amram
Outcomes-Based Metrics Are Evolving to Replace Cookies: Dentsu’s Peter Vandre
‘Fear of Missing Out Is Not a Marketing Strategy’: Pearle Vision’s Doug Zarkin
AI Helps In-Flight Optimization for Campaigns: VMLY&R’s Jennifer Kohl
‘We’re Moving From Outputs to Outcomes’: 4A’s Marla Kaplowitz
Outcomes Provide Deeper Insights on Campaigns: Connelly Partners’ Michelle Capasso
How Live Sales Data Changes Course Of Ads In-Flight: IRI’s Pelino On LoopMe Case Study
‘Brand Suitability’ Also Means ‘More Effective’: GroupM’s Montgomery
‘Lean-Back World of CTV’ Has Different KPIs: Origin’s Freddie Godfrey
In This Climate, Marketers Want Outcomes: LoopMe’s Park
Brands Want To Close The Loop On Outcomes: Wenda Millard
Measuring Savings On Brands’ Ad Agenda: Matterkind’s Hall
PepsiCo’s Future Balances Uncertainty And Big Data: VP Graham
How COVID-19 Has Reset Targeting Toward Outcomes: PMX’s Bianchi
Outcomes Start At The Top Of The Funnel: Havas Media’s Sedlarcik
The Flattened Funnel: Performics’ Singh On Making Every Dollar Count
Video Outcomes Can Be Measured: 360i’s Rozen
