Category: Responsible Media Global Forum with GroupM and the 4A’s with IBM Watson Advertising, MediaMath, Nielsen and Pubmatic – Beet.TV

Data Applications Aren’t Limited to Cross-Screen Currency: LiveRamp’s Christine Grammier

The Four Pillars Of A Clean Ad Supply Framework: 4As’ Karandikar

Measure Cross-Screen Impact, Not Just Delivery: Wavemaker’s Nancy Beekman

GroupM’s Jaffe Examines SSPs & Beyond In ‘Inclusive’ Supply-Path Interrogation

Cross-Screen Metrics Are Evolving With Ad Targeting: Roku’s Louqman Parampath & GroupM’s Matt Sweeney

Responsible Media Buying Supports Quality Content: Essence’s Mike Fisher

Empathy & Creativity: VMLY&R’s Gaikowski On Human-Centered Design

Programmatic Market Includes Premium Content: NBCUniversal’s Ashley Luongo

CTV Offers High Standards for Responsible Media: Xumo’s Colin Petrie-Norris & Essence’s Mike Fisher

Cross-Screen Metrics Don’t Have to Be ‘Perfect’ to Be Effective: Wavemaker’s Rinaldi

Machine Learning Can Build Back Signals Lost In Ad Privacy Movement: Wavemaker’s Hernoux

Agencies Want Uniform Ad Privacy Regulation, 4As’ Pepper Says

Ad Attribution Is Gateway to Cross-Screen Measurement: Unilever’s Jennifer Gardner & GroupM’s Matt Sweeney

Ford’s Roadmap To Safety & Diversity: Marla Skiko

Messiness Before Maturity: Forrester’s O’Connell On The Evolution Of Creative Ad-Tech

‘Programmatic CTV Marketplace Has Changed Dramatically’: PubMatic’s Nicole Scaglione

Panel Data Provide More Complete Picture of Viewing Habits: Comcast’s Claudio Marcus

ANA CEO Liodice Wants Answer To ‘Opaque’ Ad Supply Chain, a Conversation with Joanna O’Connell of Forrester

Balance Performance & Responsibility: MediaMath’s Cordier

Privacy, Diversity Underpin Responsible Media Investment: PubMatic’s Kyle Dozeman & Essence’s Adam Gerber