Testing Video for Tutorial

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Data Plus Math’s LiveRamp Sale ‘Closes The Loop’

If you thought Acxiom’s sale of its data warehousing business to InterPublic Group (IPG) indicated it was out of the advertising data game, think again. Now named LiveRamp after its key remaining asset, the company says it plans to acquire Boston-based Data Plus Math, whose technology helps match up audience profiles and map ad exposure […]

 
 

Extreme Reach Extends AdBridge Platform To Media Sellers

Extreme Reach’s creative management platform AdBridge was originally intended to help creative “move at the same speed as media” for advertisers. Now it’s being extended to simplify distribution for media sellers. “What we’ve discovered and what some of our receiving partners have come to us with is their issues have gotten more complicated. They have […]

 
 

WarnerMedia Teams with Xandr to Guarantee Advertising Outcomes, Donna Speciale

In addition to unveiling new and returning series, WarnerMedia used its UpFront presentation today to share case studies showing linear television’s impact on business outcomes and discuss its upcoming SVOD and AVOD services. “What I’m thrilled about is that we’re going to be showing a lot of results,” WarnerMedia President of Ad Sales Donna Speciale […]

 
 

More Data Isn’t Needed: 4INFO’s Tangredi On Inscape Tie-Up

Data may be the new oil – but, sometimes, you can just wring more miles out of the same oil. That is the view of one ad-tech exec who says the emerging imperative is not to get more audience data but, rather to tie together existing available pieces in a better way. “I think more data […]

 
 

Inspired by Lulu and Leo: The “Choose Creativity Awards” Honors J.P. Morgan Chase’s Kristin Lemkau

Fostering creativity in his family was essential after their tragic loss.   It helped Kevin Krim and his wife Marina and their surviving daughter.  It motivated them to honor the short but creative lives of Lucia (Lulu) and Leo.  It turned grief into a movement and the formation of a charitable foundation that offers a creative […]

 
 

Demand Manager Mixes Open Source With Control for Publishers: Rubicon’s Barrett

For publishers which want to take advantage of header bidding but which find the main open-source technology too onerous to manage, Rubicon Project thinks it has an answer. Discovery Inc., Clearing House, AutoTrader, Southern Cross, Austereo and Domain are amongst the publishers participating in a closed beta of the new Demand Manager. a solution which […]

 
 

All Brands Can Be Like Direct Brands: EDO’s Kevin Krim

Around the marketing world, everyone is talking about the rise of direct-to-consumer (D2C) brands – those that don’t rely on anyone else’s retail channels and which exert great control over their advertising capabilities. But, whilst not every brand is a Casper, Allbirds or Soylent, many other traditional companies which are reliant on marketing partners could […]

 
 

Comcast’s Sky Adopts NBCU’s CFlight To Measure Cross-Screen Viewing

The global combination of Sky and NBC Universal’s ad operations is continuing apace, with news that the European platform will adopt NBCU’s CFlight unified advertising metric. Sky’s Sky Media ad sales house, which sells inventory for both Sky’s owned-and-operated channels and others’, will adopt CFlight across all content and platforms in the UK from autumn […]

 
 

VideoAmp Raises $70 Million in New Funding Round

In a sign of continued investment enthusiasm for the advanced TV technology space, VideoAmp has closed on a $70 million investment round, the Wall Street Journal reported this morning. The funding comprises $50 million from the Raine Group LLC and $20 million from Ankona Capital. VideoAmp had previously raised $36 million from companies including Mediaocean […]

 
 

Fox’s Levine Joins 605, Sees A ‘Multi-Currency’ Future

As Noah Levine joins 605 from Fox, he sees in the television data analytics firm the capabilities of helping clients navigate a “multi-currency future.” He joined 605 two weeks ago as Chief Revenue Officer “because I believe the TV industry is entering a new period of change,” Levine says in this interview with Beet.TV. “The […]

 
 

It’s Back to San Juan: Beet Retreat 2019

The Beet Retreat, one of the industry’s most talked about gatherings of high-level media executives, will take place in Puerto Rico at the El San Juan Hotel December 4-6, 2019. The event will involve three days of high-level panels, group conversations, one-on-one video interviews and extraordinary networking events and interactions. Part industry enclave and part […]

 
 

NBCU & Viacom Launch OpenAP Version 2.0

The US TV consortium set up to ensure advertisers can buy advanced TV ads using consistent audience segment descriptions may have just lost a key member, after WarnerMedia decided to approach the same problem on its own. But that isn’t stopping the remaining members of OpenAP from launching in to a new phase with the […]

 
 

David Moore: Publishers Must Unite To Make An Open-Web ID Ecosystem

In the face of the digital ad duopoly, many rival publishers in parts of Europe and South America have, over the last three years, began begun putting aside their differences. In search of bigger audience scale and more user detail, they have began pooling audience ad data, in a bid to impress ad buyers who are […]

 
 

Xandr Media’s Brown On Incremental Outcomes Boost Across TV Screens

AT&T’s Xandr Media unit is showing advertisers the incremental impact on business outcomes from the combination of both big- and small-screen television viewing, given the preferences of younger viewers. “From a TV perspective, younger audiences have left. The deeper ratings decline is within kind of the younger set and they’re just watching digital video, they’re […]

 
 

Hearst Television Integrates With FreeWheel Monetization And Revenue Management Platform

Hearst Television’s Hearst Anyscreen OTT offering is adding scale through an integration with FreeWheel’s Monetization and Revenue Management platform. It’s a first step toward also enhancing the value of its local broadcast inventory. “They’ll be putting demand into our marketplace and doing audience extension to find their audiences on other premium content in service of […]

 
 

FreeWheel Unifies A+E’s Ad Decisioning

A 1980s TV commercial for the combined shampoo-and-conditioner Wash & Go made famous the catchphrase: “Take two bottles in to the shower?!” Now ad-tech firm FreeWheel is effectively uniting the “shampoo” and “conditioner” of TV ad sales – creating a unified product in which A+E Networks can manage two different kinds of ads. Comcast-owned FreeWheel has […]

 
 

Xandr Media Finds More Buyers Leveraging Addressable TV for Reach and Frequency

During next month’s TV Upfront, AT&T’s Xandr Media will unveil “a big upgrade” for television advertising, a main thrust of which will be the use of ads addressable to devices households to frequency cap and manufacture reach. The company will present at it’s first “Xandr Front” event on May 14. “There is a need to […]

 
 

After WPP, Moore Helms New Ad ID Initiative BritePool

He already showed he can start a marketing technology company that goes large. Can he do it again? David J. Moore, who sold his 24/7 RealMedia to WPP in 2007 and remained in the agency group in several roles, now has a new gig – and he says it combines the best interests of consumers […]

 
 

Univision’s Choice Of Amobee For Linear TV Optimization Could Extend To Digital

Univision Communications has chosen Amobee to be its linear television optimization platform of record. The partnership also lays the groundwork for Amobee to support the leading media company serving Hispanic audiences across its linear, digital and social channels, according to Amobee’s Stacy Daft. “We also have the capability to extend the offering into the digital […]

 
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