Category: What’s Next For Advertisers? Key Changes That Will Drive The Industry Forward, a Beet.TV Leadership Series presented by Comcast Technology Solutions – Beet.TV

Partnerships, Automation Underpin Future of Advanced TV: Execs from Comcast Technology Solutions, , GroupM, NBCUniversal, AMC, Publicis, OMD

Audience Measurement Should Bolster Value of TV Content: NBCUniversal’s Kelly Abcarian

How OMD UK Re-Architected To Follow Light TV Viewers

The VOD Boom Worsened Fragmentation: Publicis’ Whitesel

Automation & Partnership Key To Future TV: Comcast’s Lemberg

‘Wild West’ Addressable TV Needs Standards: AMC’s Bayles

This Upfront, Brands Are Switching On To Addressable-First TV Ad Strategy: GroupM’s Soch

NBCUniversal Touts “One Platform” Offering at its Upfront

TV Ad Volumes Are Exploding: Comcast’s Nunn