Beet.TV – Page 3 – The root to the media revolution

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Addressable Advertising Marks Convergence of Linear, CTV: Execs from Beachfront, Vizio, Digitas, Discovery, Canoe, Vevo, The Trade Desk and Premion

VideoAmp Joins Data In Snowflake’s Cloud For Privacy-Driven Insights: CEO McCray

‘Fear of Missing Out Is Not a Marketing Strategy’: Pearle Vision’s Doug Zarkin

CTV Unlocks More Detailed Audience Insights: Samba TV’s Kris Magel

Branded Content Boosts Engagement With Viewers: Roku’s Chris Bruss

TransUnion’s New TruAudience Suite Views Identity In “3D”: Spiegel

AI Helps In-Flight Optimization for Campaigns: VMLY&R’s Jennifer Kohl

Partnerships, Automation Underpin Future of Advanced TV: Execs from Comcast Technology Solutions, , GroupM, NBCUniversal, AMC, Publicis, OMD

What’s The Frequency? Innovid / ANA Study Uncovers CTV Measurement Patterns

Advertisers Will Soon Prioritize Addressable TV Over Linear: Finecast’s Harry Harcus

From Defense To Offense: Pixability’s Duffy Flips CTV Suitability On Its Head

‘We’re Moving From Outputs to Outcomes’: 4A’s Marla Kaplowitz

Ad-Tech M&A Is Back, Thanks To SPAC: Progress Partners’ MacShane

Data Applications Aren’t Limited to Cross-Screen Currency: LiveRamp’s Christine Grammier

Four Reasons Why IAS Is Buying Publica: IAS CEO Utzschneider

The Four Pillars Of A Clean Ad Supply Framework: 4As’ Karandikar

Integral Ad Science Acquires Programmatic Sell-side Provider Publica for $220 Million

Measure Cross-Screen Impact, Not Just Delivery: Wavemaker’s Nancy Beekman

The #BeetCast Season Finale: It’s Time for Facebook to Be Responsible, Lou Paskalis

Demand Grows for Outcomes-Based Ad Metrics: Roku’s Gaurav Shirole