Tag: Advertising – Beet.TV

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Adobe’s TubeMogul Acquisition Heralds Ad-Tech Consolidation

AdTech Execs Support Scheppach’s Run Against Childhood Leukemia

As Advertising Follows Content, Expect More Addressable Options: Samba.tv’s Ackerman

New Data is Powering TV Advertising: A Beet Leadership Forum on July 26 with DISH Media Sales and Experian Marketing Services

How To Cut Through With Facebook Video, By McCann’s Bryan

Plista CEO Bidon Aims To Scale Native Ads Globally

AOL’s Content Team Takes Charge To Clean Up Ads

‘Go Square’ To Win At Facebook Video: Wibbitz CEO

Belief In ‘Better Ads’ Is ‘Self-Delusional’: Fox’s Marchese

Broadcasters Want To Take Back Control, StickyADS’ CEO Sees

‘Programmability Is The Next Big Thing’: 25 Buyers Go Banzai For AppNexus’ ‘Bonsai’

Amid Platform Proliferation, Storytelling Endures: VML’s Wente

Customized Facebook Creative More Effective, BBDO’s Ordonez Says

How comScore Clients Demand Deduplicated Measurement

‘We Don’t Believe In Standalone SSPs’: Ooyala’s Braley

WaPo Happy Not Taking Facebook Traffic, Revenue Chief Says

Attribution Will Make Addressable TV ROI Clear: comScore’s Wilson

Outstream Ads Solve Quality Supply Problem: Videology’s Jamboretz

Havas ‘Wakes Up’ To Ad Blocking With Hope For Product Placement

Xaxis Spending $54m On Ad Technology This Year