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Amobee
O’Grady Of NCS: All Marketers Heading To ‘Purchase-Driven Planning’
Videa’s Gianunzio Charts The ‘Superhighway’ For Local Media Sales
Beachfront Aims To Make Premium Video ‘As Real-Time As Possible’
The Tension Between Cost Efficiency, ‘Proper Business Rationale’: A+E’s Heftman
Consultant Matt Prohaska Sees A ‘Cross Pollination’ Of Agency Teams
With Long-Tail TV Video Rising, Publishers Face ‘Exhaustive’ Vetting: FreeWheel’s Smith
Quest For More Linear TV Scale Links 4C Insights With a4, MASS Exchange
Giant Spoon Is NBCUniversal’s Invite To The Direct-To-Consumer Table
VideoAmp’s Prasad Discusses Beet Retreat 2018, Event-Level Forecasting
Buy-Side Platform Sizmek Testing Its ‘Video Extension’ To Television
NCC’s Seth Explains The Longitudinal Approach To Cross-Platform Measurement
Vizio Forms Consortium Of Media, Tech Companies To Create Addressable Advertising Standard
Shrinking The TV Ad Feedback Loop With iSpot.tv’s Bareuther
Comscore’s Hinnant On Data Matching And Being In The OpenAP Universe
Racing F1 With A Datsun: Furious Corp.’s Swartz On Local TV’s ‘Revenue Leakage’
Cross-Screen Planning, Measurement And Attribution An Iterative Process: TiVo’s Lutz
Hulu’s DeTraglia On Using Probabilistic Data To Track Co-TV Viewing
Essence’s Gerber Outlines The Practical Realities Of Swift Advertising Change
“We will be an advertising platform for the converged world,” Amobee COO Domenic Venuto
More Front-End Automation Needed For Addressable TV: DISH’s Arrix
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