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Andre Swantson – Beet.TV https://dev.beet.tv The root to the media revolution Mon, 28 Jun 2021 13:00:42 +0000 en-US hourly 1 https://wordpress.org/?v=5.8.7 #BeetCast Replay: Andre Swanston: Angels Saved My Start-up as VC’s Shut the Door https://dev.beet.tv/2021/06/andre-swanston-angels-saved-my-start-up-as-vcs-shut-the-door.html Mon, 28 Jun 2021 11:25:46 +0000 https://www.beet.tv/?p=74650 He had a successful exit when his start-up Tru Optik was sold to data giant Transunion last year.   But it was  tough sledding, building an advanced media data business five years ago.  Now a super-hot sector, Andre was ahead of his time.

While he made early progress with product development and industry partnerships, funded from a few early stage angel investors, access to venture capital was nearly impossible.  While he says the adtech industry was open to him, he was shut out by VC’s — unable to even to get preliminary pitch meetings.  He blames racial bias.

With VC’s investing less than 1 % in Black-founded start-ups, Andre is committed to changing the equation both by his example, advocacy and now personal investing in promising companies.

This is one of the topics covered in a wide ranging podcast session moderated by guest host Ashley Swartz, CEO of Furious Corp.  They cover a number topics including the transformation of TV, the background and promise of the acquisition by Transunion.

Editor’s Note: This episode was published in January of the year.   It is as compelling and important as ever, so we are republishing it this week.

Please subscribe to the #BeetCast on your favorite podcast service.

The BeetCast is sponsored by Mediaocean.

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Making Beet.TV a “Safe Space” For All of Us https://dev.beet.tv/2020/08/kirk.html Sun, 16 Aug 2020 02:40:49 +0000 https://www.beet.tv/?p=67870 Of all the work we’ve done over the past 14, years, the nearly 8,000 videos we’ve produced, nothing has been as consequential as our Black Lives Matter series, titled Our Voices Our Hopes..

I am grateful to Kirk McDonald and my other dear friends, along with so many new acquaintances, for having spoken so candidly and personally about what is like to be Black in our industry and for sharing their anguish and hopes in this time of racial injustice and social unrest.

Simply put, we’re having conversations we’ve never had before.

Several of the executives in the series speak of needing a “safe space,” a place where fellow people of color can freely share about who they are and to discuss  difficult issues in their work experience.

Well, Beet.TV is now that “safe space.”

I hope that the series will help to foster understanding and progress.  The series is far from over.  We will produce more videos in the months ahead.

As a publisher, we are determined to bring more people of color to regular Beet.TV industry coverage.  And we have made progress.  Much more to come.

I am very moved by Kirk McDonald’s words about my work.  I have published this short video on this page. Thank you Kirk, my friend, for opening the conversation.  We all need to take a few steps forward.

Update: Since we published this video, Kirk has been appointed CEO of GroupM North America.   Congrats Kirk.

Here is our series to date: 

This video is part of an ongoing Beet.TV series of interviews with men and and women of color, addressing their personal experiences and hopes for essential change addressing racial inequality. Please find additional videos here. 

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