Tag: Beet Retreat in the City – Beet.TV

Dentsu’s Doug Ray and GroupM’s Lyle Schwartz Explore the Emerging TV Ad Landscape with Rob Norman at the Beet Retreat

How The Boys & Girls Clubs Of Puerto Rico Helps Youths Rise Above Poverty

Beet Retreat In The City: TiVo’s Horstman Distills Roles Of Advanced TV Players

Beet Retreat Panel Pinpoints Changes Needed To Advance Targeted TV

OMD’s Geraci And Winkler Discuss The 2018 TV Upfront, Reduced Ad Loads

Addressable TV Framework Can Add Value To Network Inventory: Charter’s Kline

New Furious Corp. President Schaffer On Reengineering The Television Industry

Data-Driven Targeting Promise Becomes Application: 4C Insights’ Gupta

TV Upfront ‘Still A Good Long-Term Bet’ For Advertisers: OMD’s Geraci

How Data Informs Creative, Changes Lives: TBWA\Chiat\Day’s Reyes

The Next Frontiers For true[X]: Voice Activation, Engagement Ads In Live Events

Set-Top Box Data ‘Must Move At The Speed Of Digital’: TiVo’s Horstman

LiveRamp Sees ‘Tremendous Movement’ Of Marketer Clients To Addressable TV

As It Scales Addressable TV, Charter Tests a Self-Serve Ad Platform

With Hurricane Season Nearing, Many Puerto Ricans ‘Still In Desperate Need’: GroupM’s Cowdell

Greater Focus On Outcomes Will Yield More Credit For TV Industry: NBCU’s Rosen

The View from the #BeetRetreat: OMD’s Winkler: Ease Of Viewing, Data Consistency Are Keys To Success

Cannes Needs To Revisit Its Creative Core: Dentsu’s Ray

Dentsu’s Ray On The Future Of TV Buying, Brands ‘Owning’ Customer ID’s

The Hopes And Resiliency Of Teens In Puerto Rico After Hurricane Maria