“Tubi has changed the game for us,” Suzanne Sullivan, executive vice president of sales at Fox Entertainment, said in this interview with Beet.TV. “You’ve got the breadth of the Fox Entertainment and the Fox broadcast network … but then Tubi, which provides incremental reach and scale on its own, also allows us to go deep for advertisers.”

With millennials driving the cord-cutting trend, the audience for streaming services tends to be younger. The median age of a Tubi viewer is 37, compared with 56 for Fox’s broadcast network. As an ad-supported video on demand (AVOD) service, Tubi offers programming for free to viewers, including those who don’t want to pay for another streaming video subscription.

“For our advertising partners, what’s the best part about the marriage of Fox and Tubi, unlike all of our competitors, is that it’s 100% accessible to them because we’re fully ad-supported,” Sullivan said. “We’re giving advertisers access to these viewers.”

Fox offers a variety of advertising packages, depending on the needs of marketers to reach target audiences whose media consumption habits differ by device and content. Its programming includes everything from movies and shows to live sports and news.

“We like to think we can provide all of the tools and all of the scale that all of our competitors do, but we do it in a much more custom, client-centric way to really be able to provide an advertisers with exactly what they might need,” Sullivan said.

At this year’s upfront, brands are looking to not only connect with viewers on different platforms, but also to reach diverse audiences.

“A lot of advertisers are looking this year for diversity of characters and diversity of storylines. A lot of our shows, especially the new shows we’re rolling out this next year, will speak to that,” Sullivan said. “The exponential, booming growth of AVOD is also something that every one of our clients is very interested in this year.”

That is according to major-network exec who says buyers are encouraged by technology that puts guide rails and control around the technology.

In this video interview with Beet.TV, Abbie Reichner, Programmatic Product Lead, Fox, describes the uptick – and says more assurances still need to be given.

Programmatic boom

“Last year, they really started to experiment and dip their toes into the programmatic space – that was mainly through the private marketplace,” Reichner says.

“This year, it’s really more apparent that programmatic is becoming a core part of the business and a key part of the strategy. In some cases, some of these major brands are really only executing through programmatic pipes.”

“This year, we’re seeing a tonne of requests for programmatic guaranteed. We’ve seen a significant increase in agencies and brands and buyers requesting for either executing their upfront commitments or a portion of their upfront commitments through programmatic guaranteed.

“It’s kind of switched our ad stack so that we have these sort of direct deals or deals that are similar to a direct IO, but they’re all going through the programmatic pipes.”

Spending growth

EMarketer in November estimated programmatic TV ad spending will reach $6.69 billion in the US by 2021, more than doubling from $2.77 billion.

That makes it a still-small but fast-growing part of the overall TV ad spending pie.

Ad buyers are getting interested by the ability to target specific audiences or households, the ability to use other data in doing so and the ability.

EMarketer also estimated CTV ad spending will reach $10.81 billion in the US in 2021 – up 56% from two years earlier, and representing around 15% of total US TV ad spending.

But Fox’s Reichner says more could be unlocked if some remaining challenges were tidied up.

Fighting fraud

She says ad fraud, which had plagued programmatic display ad sales, has also arrived in connected TV and video.

“I would love to say that the CTV space is 100% fraud free, it’s 100% viewable – but that really isn’t the case anymore,” Reichner says.

“We are seeing a rise in that fraudulent activity and CTV has become a larger target. So buyers are tasking us as a publisher to answer the question of ‘how do we combat this?’

“Our buyers are starting to demand transparency throughout the entire supply chain. So we’re doing that through working with our key partners, adopting new ad tools and through data pass-back.”

Taking steps

To that end, Fox was an early adopter of app-ads.txt, an equivalent of the IAB’s ads.txt standard that allows bona fide publishers to publish lists of the ad-tech platforms that are allowed to sell their inventory.

And Reichner says she is also “standardising bundle IDs”, meaning buyers and DSPs can more easily learn about ad impression effectiveness and identify fraudulent activity from spoofed apps.

But Reichner wants more.

“One thing that I would like the industry to move forward with is content object data,” she says.

That means metadata that describes the TV show, like rating, genre and episode descriptions.

Richer inventory data

“Not everyone is ready to send and receive that data within the bid stream,” Reichner acknowledges. “At Fox, we are able to – if you come to us, publisher-direct, we’re able to apply those show mixes and those DNA lists.

“We’re able to provide post-campaign, shell-level reporting, but all of that wouldn’t be necessary if we can start to include that data and that information in the bid stream.

“Buyers are asking for it. So we just need the standardisation and the technology to kind of catch up to where we need to be.”

You are watching “CTV Grows Up: Making a New Medium More Efficient & Effective,” a Beet.TV series presented by DoubleVerify. For more videos, please click here.

“As an OTT company, we have been working to solve the unique difficulties of identity in that environment for the past five years,” said Mark Rotblat, chief revenue officer of Tubi, the ad-supported streaming service owned by Fox Corp., in this interview with Beet.TV. “It’s connected television, and OTT is cookieless.”

Tubi has seen significant growth this year as the coronavirus pandemic has led people to spend more time at home, binge-watching video content. Because Tubi carries advertising, it’s free to consumers who may be maxing their monthly media budgets on subscription video-on-demand (SVOD) services like Netflix, Disney+ and other bundles of programming. Tubi now streams about 200 million hours of content a month, up from about 160 million hours in its pre-pandemic days.

Source: Nielsen Streaming Meter data, July 2020

“With the pandemic, everything grew in terms of media consumption,” Rotblat said. “People were looking for more content, and they didn’t necessarily want to pay for more content. Tubi was an ideal place for viewers to go.”

Tubi was among the ad-supported video on demand (AVOD) that major media companies started snapping this year as their viewership grew. Fox bought Tubi for $440 million, while Viacom acquired Pluto TV for $340 million and Comcast took over Xumo for an undisclosed sum. AVOD services make up about a fifth of the viewing time for streaming video services, researcher Nielsen said in a report published in August.

Gathering First-Party Data

A key part of Tubi’s strategy is to collect consumer data through its registration process, which asks for basic information that helps to track viewing habits every time a customer logs into its apps. It also relies on various technical identifiers for viewing devices.

“Really getting into first-party data and registration is very critical,” Rotblat said, adding that the company works to get more granular details about individuals within a household. “We started working with Transunion a little over a year ago to help enrich our own first-party data.”

By combining various sources of consumer data, Tubi can create a more complete profile of its audiences members.

“We have a very good view into how our viewers consume content, what types of content they watch at different points in the day, how different devices tie together within a home,” he said. “There is a lot of interest and focus on advanced measurement attribution, and I expect that to continue for quite some time.”

Collecting first-party data not only helps Tubi’s advertisers to target audiences, but it also helps the company to improve the user experience. Its platform has more than 23,000 titles, but doesn’t want to overwhelm people or make them search through hundreds of titles every time they log in.

“When you have that large of a library, the problem is: how do you get the right content in front of the viewers?” Rotblat said. “How do you have such a large library, but it doesn’t ‘feel’ that way? It feels like, ‘oh, this is exactly what I wanted to watch.'”

You are watching “The New Media Reality: A Consumer-Centric View of Identity and Personalization Emerges,” a Beet.TV Leadership Series presented by Transunion. For more videos, please visit this page.

Callahan explains what opportunities Fox is tapping into heading into the New Year.

“For us, the New Year opportunity looks like linear creative ad-versioning with national scale,” says Callahan. “So taking a spot that’s across the Fox footprint nationally and divvying that up within specific households that we know more information about.”

Fox Networks are embracing addressability. According to Callahan, this allows the advertiser to create a more intimate message to a consumer that they know has a specific character trait. Within any national spot, they’re able to run an ACR technology the background, picking up SCTE markers and cue tones, along with on-the-glass watermarking that’s capturing what is taking place, and as this has all evolved, Fox has felt more comfortable taking a national spot and splitting it up eight to 10 different ways.

“Right now the way it’s worked for us, we can do this in two different 10-million household footprints today,” says Callahan. “My hope is that more Smart TV manufacturers and MVPDs adopt standardization and utilize similar tech.”

This changes the dynamic of the ad buy. It creates an enhancement and a different level of opportunity and Callahan is hopeful there is some added value tacked on because of the addressability. When there’s data available to specifically address a consumer, Fox is excited for what it can lead to.

Looking ahead, Callahan is also excited for live sports coverage on Fox. Not only did this perform well for the network last year, but this year, they’ll be the home of the Super Bowl among other major sporting events.

“Live sports is a great business to be in,” says Callahan. “The story with the Women’s World Cup and the World Series going seven games, NFL and college football this season have done huge numbers for us, so I think the position that Fox is in with live sports as our foundation is fantastic.”

This video is part of the Beet.TV series title the Road to CES 2020, a preview of the topics expected to be explored in Las Vegas in January.  The series is presented by Samsung Ads.  For more videos please visit this page. 

What also came to the fore in this segment recorded at the Beet.TV advanced TV summit and presented by Amobee and hosted by Hearts & Science was differences of opinion about the role of technology providers and the status of the OpenAP audience-targeting consortium.

Asked by panel moderator Jon Watts, who is managing partner of research and strategy consultancy MTM, about Fox’s approach to advanced advertising, VP of Audience & Automated Sales Dan Callahan says the company is “piecing the bits together. There’s a million different places where our content is distributed and each has different rules and standards and tech specs, and that’s what makes it hard.”

He described a process wherein it’s “very much what can we deliver across these five platforms and what are their standards and methodologies. And then you have to have the conversation with the client and they’re like ‘we agree with these five but not these five’ and it’s a mess.”

So while everyone agrees on the need for convergence, “right now unfortunately it’s packaging smaller bits of our content and here’s what we can sell this way, here’s what we can sell this way, are you willing to accept it?”

Things are much different at Univision, as President, of Ad Sales & Marketing Steve Mandala explained.

“We have tried a lot of things, sought quick failure and fast learning on it too,” Mandala said. “One of the reasons that I’m glad to be able to be here because I don’t think we’ve figured out our solution yet. I think we’ve learned a lot of things along the way, typically much more of what we don’t want to do than what we do want to do. And are still searching for it.”

What Univision lacks in complexity can largely be attributed to the fact that 92% of its primetime programming is still watched live. “So we don’t have the issue of the time-shifted, alternative viewing sources that is so prevalent with all of our competitors, colleagues, peers. The issues regarding standards and unification of those standards are going to happen. It’s going to get fixed. It’s a rule of nature basically. It won’t happen as quickly as any of us want it to, but it’s going to happen because it’s the only way that the industry can come together.”

Mandala was not big on praise for tech providers, most of which he described as promising “silver bullets” that fail to solve what they purport to solve. “We’ve been completely dissatisfied in what we have found so far, other than Videology to be quite honest, is that there’s a flavor of the week all the time. It’s what is the next silver bullet that’s going to fix things. The truth is that very few of these things have yet panned out. The thing for us is to try to find those places where we believe that they’re really delivering simplified value.”

When the conversation shifted to OpenAP, Mandala noted that Univision was one of the first non-original partners to join the initiative “and I completely agree and endorse what OpenAP started with and still do.” However, Univision has had “an incredibly disappointing first year with OpenAP” and Mandala voiced doubts about so-called industry standards.

“There has to be a common vernacular. And the question is, is it going to be the seller or the buyer who develops that lexicon and that vernacular? What I worry about is that as we do this as sellers, we’re asking buyers to change their way of doing business to accommodate what we decide is the way that lexicon process should all be structured.

“Yet on the other side,” Mandala added, “I don’t think that the buyers can hardly agree what day of the week it is let alone a standard like that. Agency A will compete with Agency B in reviews based upon their view of how they deal with advanced advertising. So I don’t think it’s actually to the advantage of the agencies to have a standard in many ways so they can differentiate themselves.”

Callahan was more sanguine about OpenAP. “I feel like OpenAP is really putting their best foot forward to solve what they feel the programmers’ situation is, and then it really is the agencies and the brands and the others that can come to the table if they want to band together.”

This video is from Cannes Lions if from our series, Capitalize on Convergence, presented by Amobee. For more videos from the series, visit this page. To find all Beet.TV coverage from Cannes, please visit this page.

“The streaming wars are literally raging right now. I believe that the next area for innovation is around the data and measurement that is surrounding television.”

In addition to Levine, 605 simultaneously hired Caroline Horner as SVP of Product Management. She previously led TV and cross-platform product innovation for Rentrak-comScore’s advanced measurement and optimization services and spearheaded new video product launches for comScore, according to a news release.

Levine says he was initially attracted to 605 because of its access to linear TV household viewing data, data rights and matching capabilities. “What I found upon deeper investigation was that there’s a very powerful set of technology infrastructure and process that 605 has put in place to support a multi currency future,” Levine explains.

Founded in 2016, 605 has mainly focused on working with brands and MVPD’s. “This year, we’re really expanding our focus into programmers and we also do work with agencies.”

While attribution is a “very significant focus,” but we’re not just looking at what was the immediate sales lift, what happened in the next seven days after someone saw an ad. We’re looking at full-funnel activity,” Levine says.

Such insights are the result of “looking at a large percentage of the U.S. population” instead of just focusing on 40,000 households “or having to take data and essentially match against a few million households and then model it out for the rest of the U.S. population. We’re entering an era where we can actually see for twenty or thirty percent of the U.S. population second by second what are they actually watching.”

He calls what 605 is doing as moving the industry beyond single-source viewing to what it calls multi-source. That means “taking the best of all the viewing datasets that happen to be available” from MVPD set-top boxes and comingling it with smart TV ACR data.

“We’re continuing that quest of building out a larger footprint of more MVPD data as well as additional ACR data so that we can see everything that’s playing back on the TV glass as well as throughout the home as there are multiple TV sets within the home.”

“You’ve got a lot going on, but ultimately each of these companies needs to figure out a strategy that ensures that the video that they’re producing and that they’re delivering is getting watched and that it’s being monetized to build a business,” the company’s CRO says.

On the publisher side, IRIS.TV has a video personalization and programming platform that drives more views and guides content strategy and makes your site. For marketers it’s a marketplace for distributing branded video and sponsored content in-stream alongside editorial video across the company’s publisher clients.

Through integrations across the ecosystem of video players and content management systems, IRIS.TV acts as “a brain in terms of helping to decide what is the best most relevant video that any individual should be seeing at any given period of time,” Harrison says in this Beet.TV interview at the recent Tru Optik InFronts event.

The company’s focus is on the “core video environment” of major news, sports, lifestyle, entertainment media companies. More people watching more video ultimately results in more ad inventory being created.

“And if there’s more ad inventory, then it’s also about ensuring that you are highly relevant in terms of the advertising that you show,” says Harrison, who joined IRIS.TV a year ago from Oracle Data Cloud. “So we start to match up the context of the video to the actual context of the ads which solves for both sides of the equation.”

The key has always been about finding “the right mix of advertising or subscriber based-models” against content, something for which companies like AT&T Disney, Fox and others are spending considerable resources. The end goal for all, according to Harrison, is “to be viable.”

This video is part of Beet.TV’s coverage of the Tru Optik InFronts 2019, NYC. The series is sponsored by Tru Optik. For additional videos, please visit this page.

“What we have seen over the past twelve months is almost like a smoothing out of the market,” the EVP of Advanced Advertising explains in this interview with Beet.TV. “A lot of that starts with the question around who do I want to reach.”

In February, it will be two years since Fox, Viacom and Turner launched the OpenAP audience targeting consortium to facilitate the creation of common segments across publishers, including NBCUniversal and Univision.

Besides the cost and inconvenience of targeting specific audiences publisher by publisher, the lack of common segments had “held back the notion of driving currencies across television publishers that are now anchored in advanced segments instead of traditional demography,” says Gordon.

To underscore the emerging mindset among larger, more sophisticated advertisers, he recounts a recent meeting with a marketer for which the adoption and integration of advanced-TV techniques happens in the planning phase. The marketer was launching three sets of products in 2019 had “lined up different approaches to media buying and different KPIs against all of those.”

It’s also an example of how more campaigns are bringing together media and creative so that “for the distinct custom audience segments that they are building for these product launches, every distinct segment has a distinct creative,” says Gordon.

He goes on to explain how the investments Viacom has made in its Vantage targeting and optimization offerings are “not just about optimizing against linear inventory on a national basis but we have the capability to extend optimized linear campaigns into addressable inventory,” be it MVPD, OTT or other VOD inventory.

“When you can do that, not only can you do things like truly understand how to maximize reach against an individual audience segment, but you can also really start to understand how a particular creative is performing against a segment and against the KPI that you’re trying to drive.”

Vantage has primarily been oriented toward optimizing for either audience concentration as a KPI or achieving de-duplicated reach, according to Gordon. But Viacom is seeing a move toward what he terms outcome optimization.

“Maybe I’m driving a campaign where I’m trying to get people to sign up for a service, product or whatever. We now have this ability to actually look at the outcome data, conversion data, plug that back into the optimization process and throughout the campaign start to actually optimize for that outcome and for that strategic audience segment,” says Gordon.

This video is part the Beet.TV preview series “The Road to CES 2019.” The series is presented by dataxu. For more videos, please visit this page.

In this interview with Beet.TV at the recent WideOrbit Connect conference, Viacom’s COO of Ad Sales recaps the progress of OpenAP, which began as an initiative of Fox, Viacom and Turner and offers observations on future growth based on current use by advertisers in several categories. Newer members include NBCUniversal and Univision.

A big impetus behind OpenAP was the fact that publishers had their own advanced-advertising products but the way they defined audiences differed.

“We were all using our own fusion methodologies to, say, come up with an in-target segment list for movie enthusiasts. It was defined differently. The response from buyers was “I’m not buying the same thing.” By providing the “element of currency” that had been missing, OpenAP unified audience target definitions, according to Halley.

The platform has a tool that allows advertisers or agencies to define their target segments using “a wide variety of data sets, and then share that segment across multiple publishes who will then guarantee the buy against that common audience definition,” Halley says.

“This allows buyers the opportunity to look at publishers on a relative basis so they can evaluate share and how much they’re willing to pay for advanced segments. It has done a great deal to provide momentum around the volume of investment in advanced advertising.”

Still, these are still the “very early stages,” says Halley, noting that for some advertisers, advanced buying “is exactly where they should be.” Examples are response-based advertisers and categories like studios, automotive and quick-serve restaurants. One thing they have in common is “they tend to work a lot with data in the first place. They tend to be predisposed to buy it because they have the capabilities in-house to activate in that fashion.”

Over time, as other kinds of consumer products become more data-centric, “you’re going to see an increase in the buying against advanced segments. I would also say that this is really prep for an addressable marketplace, where we’re going to be matching advanced audience segments on a one-to-one basis more broadly.”

Halley places OpenAP’s combined member footprint at 50% of the domestic television impression supply, “so we do think feel like we’re at a critical mass as it is. But I would expect there to be additional key publishers joining the consortium in the near term. We’re going to be taking on other problems. I would look for other kinds of ease of buying type solutions coming up in the near term.”

This video is part of a Beet.TV series on advanced TV produced at the WideOrbit Connect conference. WideOrbit is the sponsor of this series. Please find more videos here.

“We have now developed our own algorithms, we have a full development team, and we’re able to really custom develop it to match our inventory,” Colella says. “Nobody knows our inventory structure better than us. So this allows us to innovate more quickly and to respond to the market more nimbly as well.”

NBCU makes all of its advertising supply available through its audience optimization product. “Whether it’s programmatic TV or linear optimization, whatever’s available will be made available through those platforms. We don’t differentiate,” Colella adds.

“Typically, the live sports programs and our big-ticket items will obviously go on sponsorship. But if something hasn’t been sold we make it available.”

In April of 2018, NBCU joined the TV audience-targeting consortium OpenAP led by Fox, Viacom and Turner. In so doing, it brought its in-house Audience Studio’s data capabilities to boost the platform by integrating them into OpenAP’s standardized data sets, as ADWEEK reports.

“We’ve been spending a lot of time to really understand what we can bring to bear and how best to work with the group so that we can make it easier for our advertisers to buy on an audience basis,” Colella says of OpenAP.

This video is part of a series leading up to, and covering the Xandr Relevance Conference in Santa Barbara. For more videos from the series, please visit this page. This Beet.TV program is sponsored by Xandr, a unit of AT&T.

“Think of this new platform like the Apple iOS platform where developers can come and develop new applications and services that can ride on top of our broadcast platform,” says Anne Schelle, Managing Director of Pearl TV.

We spoke to her after her keynote speech to hundreds of local TV and radio executives at the  the WideOrbit Connect conference in San Francisco on Tuesday.

Washington-based Pearl TV was created by broadcasters to bring ATSC 3.0 to fruition, Schelle explains in this interview with Beet.TV at the WideOrbit Connect conference. Its members—Cox Media Group, the E.W. Scripps Company, Graham Media Group, Hearst Television Inc., Meredith Local Media Group, Nexstar Media Group, Raycom Media and TEGNA, Inc.—operate more than 220 network-affiliated TV stations.

Finalized by the Federal Communications Commission in January of 2018, ATSC 3.0 will be dependent on spectrum allocated by individual broadcasters for a consumer rollout set for late 2020. Now its various stakeholders need to agree not only on its infrastructure but also how to explain its attributes to consumers.

“We need to commercialize it,” says Schelle.

Pearl TV chose Phoenix as its test market, setting up one lighthouse station to emit signals under the new standard to kick off the transition from ATSC 1.0. “The trick will be to do that, we have to also maintain our 1.0 services. And we want to. That’s our bread and butter business as well as our multicast.”

Fox, NBC, Univision and PBS are collaborating on the test platform in Phoenix.

With a modernized user interface, ATSC 3.0 will provide free, live linear programing and a host of over-the-top streaming content.

One of the big payoffs for broadcasters is the viewership data they will be able to collect, fueling interactive TV and addressable advertising. “Broadcasters have never had access to their own data on their own channels,” notes Schelle.

The FCC made ATSC 3.0 voluntary as opposed to mandatory for broadcasters at the industry’s request, as CNET reports. It will be segmented into Designated Market Areas like current broadcast TV.

Initially, monetization ROI will come from viewer retention, data and advanced advertising. “It also will enable us to do data-informed sales,” Schelle adds.

The capabilities of ATSC 3.0 extend to the Internet of things, particularly smart vehicles. “This is a really economical pipe,” a one-to-many system with which “we can deliver at a fraction of the cost large data files, information, navigation, maps to connected cars and autonomous vehicles. That brings a whole new world to broadcasters.”

In the meantime, Pearl TV will be setting up consumer labs to explain the new technology, “what to call it” and how best to market the TV sets and other technology needed to make it happen.

This video is part of a Beet.TV series on advanced TV produced at the WideOrbit Connect conference.  WideOrbit is the sponsor of this series.  Please find more videos here.

Corbelli puts reasons for all those machinations into three buckets: vertical integration on the technology side, reach across screens and distribution points and “the ability to offer great content in this three-screen, streaming world,” the Chairman and CEO of BrightLine says in this interview with Beet.TV.

Originally known for its pioneering dynamic television ad solutions for brands, BrightLine early in 2018 launched DataCast, a unified OTT data platform that enables advertisers to target and measure across mobile, desktop and television screens. DataCast links commonly sought audience segments to TV screens—for example automobile purchase intenders—then identifies specific households within the BrightLine OTT footprint that match the target audience segments. Targeted campaigns using enhanced and/or traditional TV commercials can be sent to those households.

For DataCast, BrightLine’s media partners integrate the company’s technology within their OTT apps across the full OTT device footprint, including FireTV, AppleTV, Roku, Xbox, PlayStation, Samsung, IOS and Android. Household reach is currently 68 million.

Corbelli’s perspective helps to make sense of the seemingly frantic consolidation happening in the TV space. “You see AT&T trying to combine its distribution assets and the content that Time Warner owns. You see the AppNexus acquisition as being part of how digital becomes truly integrated with not just desktop and mobile but also telecom and television.”

She sees something similar happening with “the fight for Fox, as I call it. Very specifically, there’s a content play there, a content rollup, there’s a distribution play. It’s why Sky is as important as it is to Comcast.”

Meanwhile, she considers Hulu as the strongest ad-supported asset “that any media company could own in a space that is exploding. They’ve got 60% of all streams right now in the ad-supported environment. Not surprisingly, it feels a little bit like a free-for-all for who owns Hulu.”

Finally there’s Netflix, which in some quarters is considered to be an eventual convert to ad-supported content. “I think folks like Netflix are in for some challenges with all this consolidation going on,” says Corbelli, noting that Amazon is talking about offering ads on pre-roll. “I think that’s how the models start to shake out. You’re going to see a combination of subscription revenue and ad revenue and you start to see a lot of common models out there.”

This segment is from a Beet.TV series “It’s an OTT World” presented by BrightLine. Please visit this page for additional videos.

“What we’ve done is we’ve created a further opportunity beyond enhanced ads at scale for brands to buy household addressable and targeted ads across the entire OTT landscape,” says Jacqueline Corbelli, who is Founder, Chairman and CEO of BrightLine.

In so doing, BrightLine has focused exclusively on major broadcast and cable networks, building a national footprint for full scale across the likes of ABC, CBS, NBC, Fox, A&E, AMC, Turner and Viacom, among others. Hulu, which represents approximately 70% of ad-supported streaming, is a “very important partner,” Corbelli says in this interview with Beet.TV.

DataCast links commonly sought audience segments to TV screens—for example, automobile purchase intenders—then identifies specific households within the BrightLine OTT footprint that match the target audience segments. Targeted campaigns using enhanced and/or traditional TV commercials can be delivered to those households.

For DataCast, BrightLine’s media partners integrate the company’s technology within their OTT apps across the full OTT device footprint, including FireTV, AppleTV, Roku, Xbox, PlayStation, Samsung, IOS and Android. Household reach is currently 68 million.

“In addition to providing enhanced ads, we are now able to provide a targeting and household addressable solution that is as simple to buy as a thirty-second commercial has been all these years,” says Corbelli.

Because of the way that BrightLine has brought its new technology to market and the data it is able to collect, it can map devices to a home and create “a now 68-million household graph that allows for this type of targeting to occur. And the reason it’s important is it’s a reach extension for household addressable that is bought on the linear side of the TV equation. It brings that OTT layer to the opportunity for brands to get increasingly targeted.

“We talk about one to one. But in the home and where TV is concerned, household addressability is really a much more appropriate way, as advertisers believe, to reach their audience. And that’s what we’ve built,” says Corbelli.

This segment is from a Beet.TV series, “It’s an OTT World” presented by BrightLine. Please visit this page for additional videos. 

Such was the case at the 2018 Cannes Lions International Festival of Creativity when Marchese was interviewed on stage by Dave Clark, GM of Comcast’s FreeWheel, as part of the FreeWheel Forum on the Future of Television.

Never one to mince words, Marchese described the complexity of trying to figure out just how many commercials a given consumer is willing to watch on a given platform and how sellers like Fox should price newly emerging ad formats.

What’s not complicated is the silent clock ticking in the background for an industry that is known to advance in capsulized increments, according to Marchese.

President of Advertising Revenue at Fox Networks Group, Marchese was blunt about “what sucks” about television. “TV and advertising have been for so long negotiating with each other and they didn’t have to worry about a third party in the negotiation. Building a business model for consumers first, that’s what’s different,” Marchese said.

“Why does anybody like you?” asked Clark.

“I’m not sure anyone does. I say what other people I think are thinking, I hope,” Marchese responded.

The ticking clock analogy refers to the two or three years he estimates might pass “before you start to see massive, tectonic shifts in how viewers behave.”

Clark: “Is there a simple way to think about the amount of advertising that consumers will accept?”

“It’s variable,” said Marchese. “The real problem is we haven’t even gotten to how complex it’s actually going to be.”

Since consumers are not “some giant, homogenous group of people” but individuals who value their time differently at different times, “I think we have to have a test and learn approach to what’s intrusive and what isn’t.”

That approach will reveal that there is content people are willing to endure ads to access “and there’s content people won’t sit through ads to get,” Marchese said. “Google’s already doing this in a lot of places. On YouTube, not everyone sees the same ad load. I think TV has to get a little bit smarter about when and where.”

Asked by Clark whether advertisers are willing to pay more for exclusivity in a commercial break, Marchese said “They have and they are” while noting that Fox’s two-ad JAZ pods “sold out early in the Upfront.”

Nonetheless, there’s no easy formula at this point for exactly how much to charge because marketers in certain categories might be willing to pay more, according to Marchese.

“The real problem is, saying what are they worth or how much more is so relative to who buys it. And so until these things are out there and the market can get set, we don’t know how much more yet.”

As a founder of engagement-ad pioneer true[X], a startup that Fox acquired for approximately $200 million, surely Marchese has some advice for TV networks, said Clark.

“Be prepared to work in chaos, things are going to change,” said Marchese before explaining that companies like Amazon, Apple and Netflix are in the video space “because they want to be the operating system for peoples’ lives, but people choose their operating system based on where the best stories are.”

Citing FX, Clark asked whether the highly awarded network holds lessons for other networks. Marchese said it was among the first to abandon the model of producing cheap programming in bulk to fill a 24-hour schedule. This helps to explain why when it comes to Emmy and Golden Globe awards, the most have gone to HBO, Netflix and FX, “and only one of those still sits on a cable-operated system, ad-supported,” Marchese said.

Asked by Clark whether he’s worried when he sees people like Shonda Rhimes leaving ABC and Ryan Murphy exiting Fox to join up with Netflix, Marchese said Ryan indicated that interruptive ads weren’t his main motivation.

“Shows had to be exactly 42 minutes and the episodes had to have exactly these arcs,” Marchese observed. “Then you add in the fact you’re scheduling to a clock that has ads in very particular breaks. When they add a new break, they actually have to add a new act to the show and that’s a lot of actual work and creativity.”

On a positive note, Marchese said that when Fox announced its JAZ pods, Seth McFarland said he wanted them for the entire season of The Orville. “That’s a creator being excited about a better ad system,” said Marchese.

This video is from a series of videos and sessions produced in partnership with FreeWheel at Cannes 2018 as part of the FreeWheel Forum on the Future of Television. You can find more videos from this series here.

“What we’re hearing from buyers and even from a couple of the sellers is that there hasn’t been a lot of momentum in transaction as folks would have hoped in this season,” Prohaska says in this interview with Beet.TV in which he also discusses the early impact of the General Data Protection Regulation in the European Union.

Another hot topic at Cannes was “what we politely call next Nielsen, and next Nielsen could involve Nielsen obviously, but sort of what’s next beyond age and demos,” he adds.

OpenAP is not yet one year old, having been announced by Fox, Turner and Viacom in March 2017 and activated that fall, so the current Upfront is its first. Earlier this year, NBCUniversal joined in, as did Univision.

“What we’re hearing from buyers, and even from a couple of the sellers is that there hasn’t been a lot of momentum in transaction as folks would have hoped in this season,” Prohaska says.

He cites comments by, among others, OMD’s Chris Geraci—who was Prohaska’s boss at BBDO back in the day—to the effect that “there’s some usage there. But the real upside of being able to have proprietary data sets that you keep as a buyer or seller but be able to dip into this great pool and leverage these standards that have been worked on for awhile hasn’t fully been realized yet. I think there’s a lot of energy and excitement about trying to do that more while the legacy television and advanced television buyers and sellers sink their teeth into this marketplace.”

At the outset of Cannes, Prohaska heard of “a couple other” media that should be joining OpenAP in next couple of months, “and that’s all great. But not as much transactional, put to use on a campaign-by-campaign, brand-by-brand basis yet.

“We think we’re sort at that start of the hockey stick and hopefully next year this will become just become the way everyone does business in advanced television and we hope to be helping with a couple of our buyer clients and then one or two sellers maybe, we’ll see.”

GDPR has impacted the EU temporarily, but while many people still think of programmatic in traditional display mobile as sold by open auction, Prohaska says that’s not the case.

“Fortunately, what we’re seeing is a strong move to PMP’s in digital, strong move to deterministic versus probabilistic data strategy. As we’ve been saying for about a year, classic short-term pain for sure with a lot of organizations but long-term upside.”

Prohaska Consulting recently signed its 260th client in the company’s 230th week of business as it expands globally, with its publisher practice representing one-third, tech-one third, the buy-side 20% and the rest investors and trade groups. “Fortunately, that idea of kind of helping everyone move forward under the prism of client first and if we’re there to receive some thanks and compensation, great. It’s been paying off,” said Prohaska.

“We understand that brands are going to demand their own special measurement. It’s not our place to determine exactly who they should use,” says Denise Colella, SVP, Advanced Advertising Products & Strategy, NBCU. “So we’re allowing them to use a suite of attribution partners that we partner with to make sure they can measure anything they do.”

In this interview with Beet.TV at the Cannes Lions International Festival of Creativity, Colella expresses enthusiasm for NBCU participating in the OpenAP audience targeting consortium and the need for added speed in moving the TV industry forward.

When NBCU looks at cross-platform viewing, it tries to deliver a “premium experience” regardless of where its content is being consumed by using a device graph that reflects that consumption, according to Colella.

“We’re able to use OpenAP to make sure that our planners can plan and the brands can plan across publishers” and then use a suite of offerings that are “great towards being able to measure these campaigns across platforms.”

Having recently joined OpenAP, “We’re very excited to work with Fox, Viacom, Turner to make sure that the industry is really moving ahead at the breakneck speed that we need to be going at. They’re our first partners that we’re so excited about.”

For attribution, NBCU is working with iSpot and is testing with Data + Math, among others. With iSpot, the company works with advertisers to define the outcome they want to measure and then tracks the success of the campaign, as The Wall Street Journal reports.

“Not every partner is going to be the best at every vertical, so we make sure we have a good host of those,” says Colella. “So we have an entire group that’s dedicated to just managing our data and partnerships.

“The overwhelming effect is that everybody wants the same thing. They all want to be across platforms, they all want to be able to plan that way and they all want to be able to measure that way.”

This video is from a series of videos and sessions produced in partnership with FreeWheel at Cannes 2018 as part of the FreeWheel Forum on the Future of Television. You can find more videos from this series here.

Currently on the sell-side, there’s too much fragmentation “and a lot of suppliers borrowing from other suppliers in the traditional aggregator space and the DSP space specifically,” Anson adds in this video interview with Beet.TV taped last week at the Cadent & one2one Media UpFront event.

“I hope things like the consortiums and the announcement NCC brought to the table kind of starts pooling the inventory together so advertisers can have more access to one source of inventory and that scale.”

Anson was referring to last month’s news that the owners of NCC Media—Charter Communications, Comcast Corporation and Cox Communications—are creating a new division within NCC. Slated to launch later this year, the new division will design, deploy and sell unified advertising solutions across NCC’s participants’ national footprint.

“The group will use non-personally identifiable data and targeting capabilities to create advanced video advertising products that deliver greater scale, audiences and measurement to meet current and future demands of advertisers,” NCC said in a news release.

As the industry moves into the 2018 TV Upfronts, Anson expresses concern about the impact of demand outstripping supply amid linear TV ratings declines.

“If so many people are tapping into one inventory source, how do priorities kind of waterfall down from the top and how does the supply get allocated?” she asks. “If I have two advertisers buying the same source, which advertiser kind of gets under-delivered because of that fact?

“I think there’s a lot of partners in the space that are helping combat that challenge, but it definitely is a concern.”

At the outset, Anson felt that the OpenAP audience targeting consortium formed by Fox, Viacom and Turner “had a ton of potential.” One of its biggest challenges was luring more partners into the consortium to increase its scale and appeal.

“In a transaction and execution sense, I think now that NBC has joined the ranks it’s definitely more likely that OpenAP will more quickly turn into something that everyone can use in a really effective way.”

OpenAP turned out to be a launch pad of sorts when it came to advertisers building audience target segments, according to Anson. “I think a lot of advertisers kind of leapfrogged over the need and built their own segments and licensed their own data from NCS and Polk and the IRI’s of the world.”

When the 2019 Upfronts roll around, Anson hopes the industry has advanced from the test-and-learn phase “into greater volume and demand for the advanced advertising products.”

That will mean “clients letting go of traditional GRP guarantees and moving into finding their audiences where they’re consuming media today at a larger scale.”

This video was produced at the Cadent & one2one Media UpFront 2018 industry summit. You can find more videos from the series here. The sponsors for this series are Cadent and one2one Media.

“Certainly the more partners that join OpenAP the more it allows us to really have that standardization across a greater amount of networks within the portfolio,” Bosetti says in this video interview with Beet.TV taped last week at the Cadent & one2one Media UpFront event.

When Fox, Viacom and Turner announced OpenAP in March of 2017, Bosetti says Initiative was excited by the opportunity “because one of the challenges that we’ve had with audience buying is the limitations to optimize within different walled gardens versus trying to optimize across the entire cable or broadcast landscape.”

On April 19, NBCU disclosed that it has decided not only to participate in OpenAP but will bring its in-house Audience Studio’s data capabilities to boost the platform by integrating them into OpenAP’s standardized data sets, as ADWEEK reports.

“With NBCUniversal aligning with the consortium, we are all accelerating the industry’s efforts in providing more premium scale to drive greater adoption of advanced audience targeting, while laying the groundwork for future innovation.” the sales chiefs at Fox, Viacom and Turner said in a joint statement.

Bosetti sees advanced audience targeting as a complement to the traditional way of buying primetime shows and daypart mixes, something that isn’t about to change.

“But layering on an audience-based approach allows us to extend that reach across other channels or other platforms that we not be reaching them through those more traditional, fixed-TV buys,” she explains.

OpenAP also offers transparency into buys instead of a “black box” approach to reaching audiences. This gives advertisers increasing confidence to continue investing in advanced TV targeting.

“Clients more and more obviously want to make sure that every dollar that they’re putting their investments into places that are driving the most effectiveness to drive their business,” Bosetti says.

In an interview with Beet.TV one year ago this month, NBCU’s EVP of Business Operations & Strategy, Krishan Bhatia, expressed support for OpenAP while underscoring his company’s efforts to help advertisers target audiences beyond traditional Nielsen demographics.

Bhatia said NBCU was “generally supportive of any efforts that help the TV ecosystem go above and beyond the traditional age/gender based way of measuring and transacting on audiences, including this one,” a reference to OpenAP.

This video was produced at the Cadent & one2one Media UpFront 2018 industry summit.   You can find more videos from the series here.   The sponsors for this series are Cadent and one2one Media.    

“We have a roadmap that takes us through essentially a 1.5 release and it’s going to go even beyond that,” Dan Aversano, SVP, Ad Innovation & Programmatic Solutions at Turner, says of OpenAP in this interview with Beet.TV. “We have some very big, progressive and we think exciting ideas that we look forward to telling the marketplace about as we move through 2018.”

OpenAP, whose founding partners are Turner, Fox and Viacom, was designed to bring consistency to audience targeting in terms of how segments are defined and the data being used. Right now, Nielsen and comScore data are the options.

“But in the future, we firmly see that expanding based on marketplace demand,” says Aversano.

OpenAP users can on-board first-party data, “Which is actually I would say the biggest trend we’re seeing. The most sophisticated advertisers and agencies are moving that way.”

One challenge in particular that OpenAP users face—the process of matching first-party data in the platform—is something that will improve with time, according to Aversano.

“We want to make that process easier, faster, more cost efficient. Right now matching first party data can take a little bit of time. It can also cost a little bit of money,” he says.

OpenAP is strictly for planning purposes, not for buying inventory. “That’s today. Who knows what tomorrow holds.”

Once OpenAP users create audience segments they wish to target, they can use the platform to share those segments with Fox, Turner or Viacom. Buying negotiations take place in the traditional fashion. Information about campaign impression delivery then shows up in the OpenAP platform.

Turner is working with beta products “a little bit outside OpenAP” to map audience segments across digital delivery venues, “an FEP, potentially OTT and potentially even VOD when and where we’re addressable,” says Aversano.

Noting that TV audience fragmentation is being driven by media sellers, he believes the onus is on them “to build an advertising ecosystem and advertising products that enable us to consistently re-aggregate that audience and use data to drive value.”

This video is part of a series The New Marketplace for Television Advertising, presented by dataxu. Please find more videos from the series here.

Advertisers are looking to solve two particular types of problems, Levine explains in this interview with Beet.TV. They are seeking more concentration of impressions against “whatever it is that they looking to target,” or “looking to get incremental reach beyond the audience that they’re currently able to be exposed to.”

He dubs “exciting” some synergies that exist between the way Fox offers its inventory and how agencies plan. The latter wants to optimize against a precision target across all the media sellers within the TV ecosystem. This is typically done by networks and dayparts.

“We can optimize down to the selling title level, we can optimize down to the quarter hour level, we can optimize down to the spot level,” says Levine. “That’s a really big part and then the other part is frequently what we do with this new type of conversation about buying against precision audiences is we help de-risk.”

This is done by offering guarantees against advertisers’ actual audiences “that the advertiser and the agency is investing a lot of time and energy and money and resources into planning against.”

Levine divides the video market into three segments: linear, addressable TV and digital.

Linear is extremely well-defined with a currency and rating system that, while still panel-based, provides “a concept of unduplicated reach” along with “an agreement for calculating impression delivery.”

Calling addressable TV “a younger market,” Levine notes that while early movers tended to be MVPD’s, Fox currently can offer advertisers access to between 10 and 12 million addressable households.

“What’s different between a lot of the programmers and MVPD’s is that we’re selling our national ad minutes,” Levine says. “We have a lot more frequency, depending upon if you have broadcast only or cable network only, or a mix of the two. It’s somewhere between five to eight times the amount of ad minutes that an MVPD has.” As for digital, the “vast majority” of Fox’s inventory “is actually viewed on the TV set.”

Digital TV impressions, he adds, are “actually the same type of impressions as addressable and, by the way, they’re not all that different from the impressions that are delivered in the linear world.”

This video is part of a series The New Marketplace for Television Advertising, presented by dataxu.   Please find more videos from the series here.

Earlier this year, after Fox, Turner and Viacom announced the formation of OpenAP, details emerged about how comScore’s advanced audiences would be one of the first data sources integrated into the new system. And while OpenAP is just up and running, comScore’s Cathy Hetzel believes it’s a tipping point.

That’s because definitions of audience targets—say, automobile intenders—tend to vary. “What you find is that targets are defined differently” Hetzel, who is EVP of Commercial at comScore, says in this interview with Beet.TV.

One of the best things about OpenAP, according to Hetzel, is that the networks involved are using common definitions of audience targets as supplied by comScore. It can then “measure the effectiveness of that target on the back end and it’s exactly the same target. The advertiser is not having a slightly different definition of a specific target that they’re in the market to find.”

With everyone within OpenAP doing business off of a unified target, its “a true tipping where we have the opportunity as a measurement company to really see the power of big data sets working together,” Hetzel says.

She would like to see the concept expand to other media sellers, regardless of whether it’s under the auspices of OpenAP. Given the possibility of competing audience-targeting consortiums, “we’re happy to oblige, obviously.”

It’s also a good sign that the industry is thinking about ways in which it can reach scale because “We’ve always been about scale.”

OpenAP isn’t the only partnership in the advanced TV landscape, along with acquisitions and mergers and the vertical integration of networks and operators. Meanwhile, some newer startups are maturing and converging with one another.

“I think that’s good for the industry. There’s been a lot of noise the last several years and I think some of that noise is starting to settle down,” says Hetzel.

This video is part of a series of Beet.TV’s coverage of the Advanced Advertising conference held during NYC TV Week. Beet.TV’s coverage is presented by 4C Insights. Please find additional videos on this page.

But it’s also nice to stay ahead of the audience targeting curve by using data science to analyze viewing behavior and enable more targeted advertising buys, Shimmel, who is Chief Research Officer, says in this interview with Beet.TV.

For the most part, professional sports still lives on broadcast and cable. “It seems to have been more resilient in terms of ratings over the last couple of years than other genres have been,” Shimmel says. “We’re really happy with the way that post-season baseball is performing for us, both on linear and we’re seeing amazing growth on digital.”

Earlier this year, Fox, Turner and Viacom announced they would collaborate on a linear TV audience targeting solution called OpenAP. It launched the first week in October and Shimmel says acceptance in the advertiser and agency community has been “great.”

He references a paper that was just released of an analysis of a $1 million TV spend and the resulting ROI depending on whether age-sex demos or audience optimization was the basis for the buy. “It turns out that the ROI for audience is about 30% more than buying age-sex” at the same budget, Shimmel explains.

Simply stated, the goal of OpenAP is “to facilitate that.”

As for the future roadmap of OpenAP, Shimmel lays out the vision thusly: “ Obviously we want to migrate beyond linear TV. We want it to buy cross-platform. We also want it to include cable set-top box inventory.”

Shimmel references an exercise that Turner did within the past couple of years when it first started measuring homes that had streaming video-on-demand (SVOD) services. Data showed that those homes watched about one-third less traditional TV, so the exercise involved creating a group of non-SVOD homes with similar demographics to SVOD homes.

“Of the 33 percent difference, about two thirds of it was explained by demographics. Only a third of it was due to the fact that the technology, SVOD, was in the home,” Shimmel says.

This video is part of a series of Beet.TV’s coverage of the Advanced Advertising conference held during NYC TV Week. Beet.TV’s coverage is presented by 4C Insights. Please find additional videos on this page.

The President of Investment for GroupM North America acknowledges that advertisers know more about TV households than ever before. “The plethora of data out there is tremendous,” Schwartz says.

The limiting factor to addressable TV advertising, he explains in this interview with Beet.TV, is not how many houses but “the amount of available inventory that we can use to reach those people. But I do believe that as the industry grows, more and more money will follow that.”

Targeted TV is different in that there are various ways to reach particular audiences and apply various data “to really hone in and value the inventory based on what your marketing clients are trying to achieve.”

Asked for his thoughts on the audience targeting consortium OpenAP, which Fox, Turner and Viacom began to roll out this month, Schwartz says the good thing is “is that the media companies are working together, which is something that’s positive. But I need to have more visibility on my side and be able to do stuff behind the curtains, you might say.”

Using household-level data from Rentrak is one tactic for advanced targeting in which price negotiation is still done based on demographics. Schwartz cites a “value differential” he can return to clients based on being able buy more of the impressions his clients actually want.

“I may have 10,000 customers but 3,000 drive 40 percent of my business, and I can now look into things like that,” he says.

A veteran of innumerable Upfront negotiating seasons, Schwartz says this year’s was better for sellers than some people had anticipated. “I think coming out of the marketplace, demand was a little bit higher than most pundits on Wall Street thought.”

A major challenge isn’t people shunning TV but not getting good measurement of how and where they are doing so. “We’re measuring too many times the device and not the content,” Schwartz says. “We have to move to the content and the ads that are in the content.”

This video is part of a series of Beet.TV’s coverage of the Advanced Advertising conference held during NYC TV Week. Beet.TV’s coverage is presented by 4C Insights. Please find additional videos on this page.

Time Warner’s CNN and Turner Sports this week signed on for Nielsen’s OOH measurement service, which uses a panel of 77,000 people across the top 44 DMA’s to capture viewing that has typically gone uncounted.

“This really enables the industry as a whole to assign value to the audiences that are being captured and not currently tracked in the traditional ratings up to this point,” Kelly Abcarian, Senior Vice President, Product Leadership, Nielsen says in this interview with Beet.TV.

Under terms of the agreement with Nielsen, the Turner units will get viewership credit for both program and commercial ratings for up to seven days of viewing of various pieces of content, as Variety reports. CNN is the first news network to make use of the Nielsen technology. Disney’s ESPN and 21st Century Fox’s Fox Sports already subscribe to the service.

For cable sports or cable news, Nielsen has seen lifts on a total day of 8 percent and 6.5 percent, respectively, according to Abcarian.

The OOH metrics are a separate number that do not contribute directly to C3 or C7 ratings. “But it is a Nielsen metric that then gets made available to the buying platforms as well to allow buyers and sellers to transact on those audiences,” Abcarian adds.

As Nielsen adds more networks on a national level to its OOH offering, it’s also making it available to local stations and cable networks.

“We really see this as a broad coverage play to ensure that these audiences are being counted across our national ratings and our local ratings alike.”

The 77,000-person panel, when projected out, represents about 65% of U.S. TV households, according to Abcarian.

So while “we’re taking a lot of first steps in lots of different directions,” sometimes there’s progress in the TV space and sometimes not, says the EVP, Director of Strategic Investments, for Havas Media.

“The data conversation is I think somewhat overblown right now,” he says by way of preamble. “We have been buying using data for years. It’s not something new to us.”

What’s interesting to Kanefsky is the fact that TV networks “are trying to infiltrate that space,” and “they’re charging to infiltrate that space.” He notes that the OpenAP audience-targeting consortium of Fox, Turner and Viacom designed to unify audience targeting for advertisers is seeking “a 10 percent up-charge on your media cost.”

He’s not disputing the need for a more unified currency across multiple networks. “With that said, we have a long, long way to go to solve the data issue.”

Kanefsky believes the best way to make TV buying more efficient is to actually have more ratings points available to buyers and that using data to optimize media is not a new concept.

“What we need the networks to do is find more ways to put more rating points back in the market, not necessarily from C3 to C7 but to actually perform better,” he says. “We’re in a marketplace that’s driven by supply right now. But what’s driving marketplace inefficiencies is the fact that supply is down so much.”

Advertisers still expect big ratings impact great content but would like to be able to obtain both while reaching audiences in difficult time frames like 8-11, according to Kanefsky.

Asked what he’d like to see most from the networks, Kanefsky says “a strategy” that would provide a vision of “how are we going to get from point A to point B.”

To his mind, ABC is the closest to having such a strategy, NBC is “all over the place” and CBS “has their model built out kind of perfectly.”

This segment is part of a series leading up to the 2017 TV Upfront. It is presented by FreeWheel. To find more videos from the series, please visit this page.