Tag: Internet Advertising Bureau – Beet.TV

Digital Transparency A Multidimensional Subject Of Debate And Reform Initiatives: Hearst’s Mike Smith

IAB Research: Link Between NewFronts, Original Video Ad Spend Upswing

Trusted Media Brands Bulks Up Digital Team, Video Partnership With Arcade Creative Group

Newsy Eyes The Big Screen, OTT Dominance In The News Business

Digitas’ View Of Digital Content NewFronts: Cave Men, Astronauts And Storytelling

IAB’s Bager: Digital Content NewFronts More Marketplace Than Conference

Defy Media Broadens Smosh Comedy Franchise For Gen Z, Millennials

Conagra’s Hughes: Everyone’s Gone Live At The Digital Content NewFronts

Publicis Media’s Shlachter Looking For The Actionable And Impactful At NewFronts

Brand Safety is Front and Center at NewFronts: OMD’s Winkler

Mindshare’s Witkowski: ‘Inspired And Educated’ By Digital Content NewFronts

IAB’s Rothenberg Says Digital Video Via OTT, Mobile Now A ‘Mainstream Consumer Medium’

Better Measurement Can Plug Digital Targeting Gaps: Nielsen Catalina’s Feigenson

One-To-One Mobile Engagement Challenges Traditional Ad Models: IAB’s Rothenberg