“It’s almost like the first post-video CES – it’s all been done now,” TV Strategies principal analyst and consultant Steve Hawley told Beet.TV in this video interview during the Consumer Electronics Show. “Now it’s a matter of making the experience more engaging for consumers.”
According to Hawley, cable operators are asking themselves: “‘How do we expand the (revenue) opportunity?’
“If I’m a service provider, I can’t make any more money on bringing the TV experience to the next device – it’s been proven now, you really can’t charge much extra. Where can I make money? Services outside of video…
“AT&T and Verizon are looking at Internet Of Things – one of those things is your car. What happens on the dashboard of your car?” So, expect telcos to do deals with auto makers in search of revenue video won’t give them, Hawley says: “Companies like GM are splitting the revenue with AT&T.”
He was interviewed by Beet.TV at the Consumer Electronics Show in Las Vegas.
“We spent a little bit more time on the sell side than we did on the buy side from a product development perspective,” Google media platforms sales head Jay VanDerzee tells Beet.TV.
“We’re obviously going to continue to do that this year but we’ve gotten even more resources to focus on the buy side.”
VanDerzee broke out this year’s focus areas:
VanDerzee was interviewed by Furious Minds CEO Ashley J. Swartz at Beet.TV’s annual executive retreat in Vieques, Puerto Rico.
Update 2/26 – Just announced, Google will run the ad platform for Time Inc.
]]>“Mobile never had a seat at the table, I wasn’t even included in upfront conversations,” Starcom Worldwide’s SVP and director of mobility, Erin Kienast, tells Beet.TV. “Now, I’m the first seat at the table. Within my CPG brands, 0.54% of total dollars invested in the upfront was mobile; now we’re close to 10% – that’s under three years.”
So, mobile advertising has been realized in formats that advertisers might expect. But advertising is set to take on whole different forms, thanks to mobile in the connected home, Kienast reckons.
“For a CPG client, think of your washer-dryer, your refrigerator,” she says. “If you have your (laundry) pods and you’re almost running out – how do I trigger the consumer via a message, “You’re running out, click to purchase’?”
Kiencast was interviewed by TouchCast co-founder Erick Schonfeld at Beet.TV’s annual executive retreat in Vieques, Puerto Rico.
]]>Speaking with Beet.TV at the Consumer Electronics Show, media agency Mediacom‘s USA CEO Sasha Savic gets excited about the prospects for brands.
“The depth of intrusion of new technologies in to every sphere of our lives … is just amazing,” Savic says.
“When you start talking about your kitchen, basic functions in your life relating to movement, it’s just amazing. It is going to truly change our lives – we nee to be ready for that.”
]]>At the Consumer Electronics Show, Norm Johnston, chief digital officer of Group M’s Mindshare division, saw just such a fridge be launched – and he senses an opportunity for marketers.
“You’ll see even more news feeds in all sorts of different places as the Internet Of Things comes in to play – news feeds on your refrigerator at some point,” Johnston tells Beet.TV.
“The challenge for anybody that has a recipe is – who’s going to dominate that space? Who’s going to have the native content – or, indeed, the paid advertising content that you will opt in to that will appear on your refrigerator?”
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