We’ve covered Kevin’s over the past 10 years in his leadership roles at Bloomberg and CNBC.We’ve spoken many times about the changes in TV news from linear to IP delivered. It’s been a fascinating sector to cover, and Kevin has always been way in front of it. He shares his views on the sector on this episode of the #BeetCast, among a number of topics.
Since 2105, he has headed EDO, a TV data firm that provides programmers and advertisers the tools to determine the outcome of TV ads by understanding Web search. The company works with many leading programmers. Recently, it announced its newest partnership with Univision.
Choose Creativity
Separately, Kevin and his wife Marina founded a non-profit organization called Choose Creativity. It is an educational initiative that empowers children and adults to build resilience, creative confidence, and social-emotional skills through engagement. It is being widely adopted. And is particularly valued during the pandemic.
As Kevin explains in this interview, the organization was founded in the wake of the terrible loss of his two children. It’s an amazing, inspiring story. I hope you will visit ChooseCreativity.org to learn more, and will join me in making a contribution.
Please subscribe to the #BeetCast on your favorite podcast service. The BeetCast is sponsored by Tru Optik, a TransUnion company.
]]>Fostering creativity, is not just about artistic expression, but about creative living and leadership, as Krim explains in this video interview with Beet.TV
On June 3 in Manhattan, the Foundation will host the first “Choose Creativity Awards.” Among the honorees will be Kristin Lemkau, CMO of J.P. Morgan Chase, chosen for her “authentic leadership” in business, Krim tells Beet.TV
Entertainment will be provided by Melissa Etheridge. The events sponsors are ASCAP, Facebook, Google, LinkedIn, NBCU and WarnerMedia. Tickets are available here.
The Choose Creativity Awards are the first of their kind to celebrate and honor the world’s most inspiring and impactful creators. The awards are unique in transcending fields and industries — spanning the arts and sciences, technology and education. The awards show will inspire and entertain, while promoting creativity’s critical role throughout our communities, economy and society. Videos and live speeches will tell the soaring stories of the Choose Creativity awardees.
Krim is a longtime senior digital media executive at Yahoo, Bloomberg, CNBC, and is now CEO of EDO. We reported on his work and his company in this recent post.
]]>But, whilst not every brand is a Casper, Allbirds or Soylent, many other traditional companies which are reliant on marketing partners could be doing more to look like D2C.
That is according to one ad-tech exec whose company aims to capture data which infers the intent of consumers – and then execute on that in TV environments.
Former CNBC SVP and general manager Kevin Krim is CEO of EDO (Entertainment Data Oracle), a data science company that uses machine learning to crunch data sets like consumer search and browsing behaviour, turning it in to marketing data.
“What we saw in our research is that, this trend around direct-to-consumer brands that are doing such smart and interesting things with TV advertising… that’s not a phenomenon that’s unique in the consumers mind to direct-to-consumer brands,” says Krim in this video interview with Beet.TV.
“They don’t sit there and think, ‘Oh, well Dollar Shave Club is a direct-to-consumer therefore I will respond instantaneously to their ads on TV, and buy what they’re selling, but, oh, Toyota is a different kind of brand, so therefore I won’t do something when I see an ad for Toyota’.
“The reality is, consumers react in the exact same way to these ads. They grab whatever connected device they have near them if they’re stimulated … they’re going to go search for it.”
That is why search is one of the key signals that EDO uses in its machine learning analysis for customers.
Those customers are marketers, TV networks and movie studios.
For them, EDO has a database of real-time ad airings and measurement for how well national TV airings drive consumers in to purchase funnels.
Backers include the venture capitalist Jim Breyer, the co-founders of Moat and the actor/filmmaker Edward Norton.
]]>Viewing via the desktop, notably in the workplace, will greatly expand the footprint of the business television network. It will provide a new source of advertising as entirely different ad inventory can be served into the live stream, explains Kevin Krim, SVP and GM of CNBC Digital, in this interview with Beet.TV
Krim, the former global digital head of Bloomberg, also speaks about the emerging of opportunity for news producers and advertisers in the emerging, real-time, socially charged media landscape.
]]>