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kevin towes – Beet.TV https://dev.beet.tv The root to the media revolution Fri, 05 May 2017 12:51:34 +0000 en-US hourly 1 https://wordpress.org/?v=5.8.7 Adobe’s Towes Gears Up To Offer Ooyala Cloud Scale https://dev.beet.tv/2017/05/17nabadobetowes.html Fri, 05 May 2017 12:51:34 +0000 https://www.beet.tv/?p=45759 LAS VEGAS — Online TV and video tech company Ooyala already boasts clients like Sky, Star India and Media Prime.

But, as the demands of delivering TV-like experiences at scale grow, now it is also tapping Adobe technology to go large.

Before NAB Show, the company announced a deal with Adobe to integrate its own platform with the larger company’s technology.

At the event, Adobe business development head Kevin Towes explained the detail to Beet.TV.

“Ooyala has a great customer set that goes across the globe in all kinds of segments,” he said.

“They’re working with our TV SDK on Adobe Primetime.

“Adobe Primetime creates incredible TV-like experiences that for media and entertainment companies.

“Ooyala is bringing Primetime in to its Ooyala player on the Ooyala platform. Their customers are going to have access to the great, high-quality playback experience with ad insertion.”

Ahead of the show, Ooyala chairman Stephen Elop also named Jonathan Huberman its CEO, formerly CEO of Syncplicity.

This video is part of Beet.TV’s coverage of the 2017 NAB Show in Las Vegas.   The series is sponsored by Ooyala.  For more coverage of NAB, please visit this page.

]]> Adobe Joins Deloitte for OTT Solution for Media Companies https://dev.beet.tv/2016/01/deloitte.html Sun, 10 Jan 2016 23:04:54 +0000 http://www.beet.tv/?p=37176 LAS VEGAS — At CES this week, Adobe and Deloitte previewed an OTT solution for media companies who want build direct-to- consumer platforms.     Deloitte, which has been doing OTT integrations for several cable networks, is expanding its offering with the integration of Adobe Primetime and Adobe Marketing Cloud.

For an overview of the OTT solution and role of Adobe, we interviewed Kevin Towes, Principal Manager, Business Development, Adobe Primetime.

While the alliance on the video solution is new, Deloitte is a leading client integrator of Adobe’s enterprise products, notably the Marketing Clouds

This video is part of Beet.TV coverage of CES 2016 sponsored by Adobe.

 

]]> Adobe’s Towes: thePlatform Deal Speeds Up Publishers’ Workflow https://dev.beet.tv/2014/04/adobeplatform.html Tue, 08 Apr 2014 20:55:29 +0000 http://www.beet.tv/?p=26185 LAS VEGAS — Combine Adobe’s Primetime video suite and thePlatform’s mpx video management service and what do you get? Customers “can get to market faster”, says Adobe’s business development principal Kevin Towes.

“We have entered in a non-exclusive agreement to co-sell each other’s products,” Towes says, after the pair announced technical integration, which gets each company closer to what is the oft-touted holy grail for video service vendors – “end-to-end” production and distribution software.

Comcast-owned thePlatform’s addition should help Adobe Primetime customers better produce videos in an array of formats for the many new mobile and devices being launched. “Video playback turns out to be one of the hardest problems to solve in multi-screen,” Towes says.

Disclaimer:  Our coverage for the NAB Show is sponsored by Adobe.

Please find additional coverage of NAB 2014 right here.

]]> Adobe’s Towes: How Big Data Can Drive Video https://dev.beet.tv/2013/12/adobetowes.html Mon, 16 Dec 2013 10:52:53 +0000 http://www.beet.tv/?p=24016 “Big Data” is a topic that has been hot on the lips of many technologists through 2013. But what is it, and what does it mean for online video?

Adobe principal business development manager Kevin Towes says analytics tools can be worked on data to better serve both ads and more content itself.

“You could say, ‘I want to target people who are in a park’, or ‘people who have a dog’ or ‘people who are interested in fridges’,” Towes says.

In this video, Towes talks about Adobe’s Omniture and Auditude acquisitions are being brought to bear on this. A series of acquisitions has helped Adobe’s Marketing Cloud quite book 38% higher revenue year-on-year at $316 million during its latest Q4, writes AdExchanger.

We spoke with Townes in New York at the TVOT conference.

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