She is a pioneer in the programmatic space, starting her career on the sell side with stints at AOL, CNET and at Sky where she headed the satellite company’s trading desk.

She joined the buy side in the early days of Dentsu’s Amnet and remained with the company at its Amplifi and Carat units. The British born executive moved from London  to New York five years ago.

Last just July, she was tapped to head the Americas region for GroupM’s Wavemaker.

In our conversation, she speaks about her career and her perspective racial bias  in the United States as a British Asian. Speaks of her hopes that her work will lead society to a better place.

And she speaks about the evolving role of the media agency and the direction of Wavemaker with a range of brands including several, new disrupter companies.

Great conversation.  Thanks Louisa.

Thanks to the BeetCast sponsor Mediaocean.

And thank you for listening.  I hope you enjoy the episode.