Tag: Omnicom Media Group – Beet.TV

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Steering Clients & Colleagues Through the Ups an Downs of the Pandemic, My Chat with OMD CEO John Osborn

Nine Things We Learned From Our CTV Data Series presented by Sabio

“Multicultural Thinking Is Front and Center,” PHD’s Mike Solomon

Omnicom Media Group First To Test OpenAP’s New TV Ad Data

BeetCast Episode 7: “Programmatic Optimizes Towards an Algorithm of Sensationalism,” Omnicom Media CEO Scott Hagedorn

TV Measurement Is Key in 2021, Omnicom Media Group’s Matt Kramer

Omnicom Media Group Embraces National Addressable TV Amid OTT Boom: Kramer

Getting Past the TV Upfront to an “Audience-Based World,” Omnicom’s Sullivan

Omnicom’s Sullivan: Behavioral Targeting Is the ‘Holy Grail’

Omnicom’s Steuer: The Industry Needs Standardization of Measurement

Omnicom’s Maron: Connected TV at Its Full Potential Will Be ‘Amazing’

Programmatic Video Heading To Unified Auction: OMG’s Hovaness

Finding The Umbrella For Advanced TV: Omnicom’s Steuer & Nielsen’s Abcarian

With OTT At ‘Critical Mass,’ Ad Experiences Take Precedence: Omnicom’s Candela

Omnicom’s Steuer Wants More ‘Democratized’ Set-Top, ACR Data

Beyond News Headlines Is A ‘Tremendous Appetite’ For Information: Omnicom’s Sullivan

In OTT, What Is ROI? The Whole Value Chain Debates

Addressable TV’s Growing Pains: Cadent, Dentsu, LiveRamp, Essence, Omnicom Discuss

Addressable TV’s Ironic Measurement Problem: Omnicom’s Steuer

Blockchain Tokens May Solve Ad-Tech Challenges? Omnicom’s Steuer Thinks So