Thomas-Copeland, the first Black CEO of the venerable Madison Avenue institution, formerly known as Doyle Dane Bernbach, has implemented a number of processes around hiring and talent development.

The move towards diversity and inclusion on a global level is being headed by Nikki Lamba, the newly appointed Global Head of Diversity, Equity, and Inclusion at DDB.

Speaking of the industry-leading changes at the Omnicom creative shop, “We are going bigger (with D&I) and it’s paying off,” he tells Ferro.

This 5-part series abut diversity and inclusion is made possible by a generous contribution to the Boys and Girls Clubs of Puerto Rico  from Disney Advertising Sales.

Editor’s Note: Since 2017, I have been been an advocate for this group. Please find the latest video report from San Juan with the Clubs’ president Olga Ramos. You can make a tax deductible contribution right here.

Gracias Rita and Justin. 

One of the exciting parts of the here and now is that supply enablement is finally moving forward. The sheer amount of inventory sources still presents a challenge, but more and more inventory is becoming technically addressable.

Two situations in which brands are leaning into addressable are either when there’s a tightly defined target or when companies have CRM data.

“They’re able to think about using TV like the way they use other digital sources,” says Steuer. “That would be the DTCs, or even we work with McDonald’s. They’ve got an app and loyalty data and they’re trying to use that to shape their addressable strategies.”

According to Steuer, five or 10 years from now, all TV advertising will be technically addressable, meaning it will be able to have some sort of dynamic ad insertion for some kind of a target audience.

“On some level it doesn’t matter whether that’s happening on the glass of the TV set through a smart TV, or through a set top box or through a streaming app,” says Steuer. “I think then the conversation we need to have is how you balance marketers needs for broad reach mass campaigns that are still absolutely relevant in the marketplace and useful at brand-building versus the much more precisely targeted, hard, conversion-driven one-to-one world that we come from in digital.”

The challenge for addressable today has two sides. The first is that there’s not true census data for linear TV so there’s no record of who has seen a campaign and who has not. There’s also a data transparency issue on the digital side because it’s simply not being shared.

“I think both of those point to a world where for us to build a more efficient advertising ecosystem we need collaboration around data sharing to enable both planning and measurement against a unified data environment.” Says Steuer.

He points to some additional warnings for the future of measurement. First is the need to get away from the raw, volume-metric past that the industry is accustomed to in order to make way for fewer and more valuable impressions. The second is that the buy, sell, and delivery sides of the industry need to unify and establish some standard methods for aggregating and story delivery data

“That’s the only way we get from ‘measurement’,” says Steuer. “Which is what we had before because we couldn’t actually count what was going on, to a world where everyone can count based on the same underlying data and use that to understand what people saw, when they saw it, and what they did afterwards.”

This video was produced  at the Beet Retreat San Juan 2020 sponsored by 605, DISH Media, NBCU, Roundel & Tubi.   For more videos from the series, please visit this landing page. 

“But are they given opportunities, are they given strong client challenges, are they given chances to be promoted in the right way?” she adds in this interview with Beet.TV at the recent Cannes Lions International Festival of Creativity.

“The big fight right now is keeping people in the business. In order for us to grow, we have to invest in that middle group of individuals now who are excited and want to work in our business. If we loose that excitement, if we loose them, we’re really going to be setting ourselves up for failure in the future.”

Warren has more than two decades of agency experience along with a stint at the 4A’s managing its diversity programs. In 2005 she founded the non-profit organization ADCOLOR to help drive diversity and inclusiveness in the creative and technology industries.

Not long ago, the only conversations about diversity and inclusion that Warren had at Cannes were informal ones on the beach. Now they have spread to Inkwell Beach on the Croisette. “In the past, diversity was simply an appearance by Kanye. I think we’ve moved past that,” Warren observes.

In addition to Omnicom employees, she was joined at the festival by like-minded clients. “I’m here with Microsoft and P&G and iHeartMedia. These organizations that take diversity and inclusion really seriously approached ADCOLOR and myself to partner with them so that they could have an authentic representation here on the Croisette.”

Asked by interviewer Jon Watts, who is managing partner of research and strategy consultancy MTM, what the future holds, Warren says diversity and inclusion are always evolving. As a high-ranking executive of color she feels it’s “incumbent upon me not just to figure out how to make people rise up, but also in my spare time and also through work reach back and bring others along.”

She doesn’t consider herself a role model but “a real model. I’m transparent, I’m vulnerable, I’ve failed forward, I’ve failed hard, I’ve picked myself back up. This is who I am.”

Partnerships with organizations like the 4A’s and the American Advertising Federation are mutually reinforcing. “It’s so refreshing to be able to rely on partners who know us well and know where our heart really stands,” Warren says.

Building authentic relationships with employees is particularly important when dealing with younger generations because they represent “the future of our business. What I’m hearing is that they want authentic relationships with organizations.” It goes beyond just having a job to “where their values match the organization’s.”

You are watching Beet.TV’s coverage of Cannes Lions 2019. For all of our Cannes coverage, please visit this page. Thank you to the sponsors of our festival coverage, which are Amobee, Innovid, Nielsen, RTL AdConnect and Teads. Special thanks to Hearts & Science for hosting Beet.TV for the Festival.

Now that connected TV has the ability to reach individual consumers based on refined targeting criteria, some in the industry want it to become a one-to-one medium.

But there is a third way.

For Jonathan Steuer, Omnicom’s chief research officer, the two tactics can co-exist in a media plan.

“I absolutely feel like it’s a chocolate and peanut butter, you know,” he tells Beet.TV in this video interview. “Targeting and reach are great tastes that taste great together.

“I think the normal human tendency is to want to swing the pendulum all the way one way and then swing it back the other way. What we’re seeing is that desire to try to make TV as much as possible like Google and Facebook and it doesn’t fit and it doesn’t wanna be that. But we need to make it more like that and that’s the tension we’re living in right now.”

Steuer was talking after a Beet Retreat in the City panel during which he heard industry executives espouse opinions at both ends of that spectrum.

“The truth, as usual, is probably somewhere in between,” he says.

The interview was conducted at the Beet Retreat in the City at the post event reception by Matt Prohaska, CEO and Principal of Prohaska Consulting.

This video was produced at the Beet Retreat in City & Town Hall on June 6, 2018 in New York City. The event and video series are presented by LiveRamp, TiVo, true[X] and 605. For more videos from the series, please visit this page.

In the wake of Hurricane Maria in Puerto Rico, for the media industry “It’s going backwards, 25 years ago. You have to take your car and visit your clients, you have to do radio, probably billboards and basics to communicate,” says Andres Claudio, GM of Omnicom’s Hearts & Science agency on the island. “Life is before Maria and after Maria.”

Freddie Hernandez, who runs P&G’s operations in Puerto Rico, is already looking beyond relief to reconstruction—rebuilding infrastructure while convincing companies to invest there for the future. “We will recover from this. We will impact the communities and we will get to a better position,” he says.

Beet.TV interviewed Claudio at this week’s Festival of Media/LATAM conference, where the STAND WITH PUERTO RICO: The Industry Steps Up initiative was launched. His interview is followed by a segment with Hernandez that was produced by P&G  in Puerto Rico where one of the company’s mobile Ace detergent units was operating.

“This is a time that companies have to show their commitment to the island and the community with their brands,” says Claudio. “Besides advertising, this is the perfect moment for companies to get connected to the people with their realities and needs.”

On Puerto Rico, brands don’t have to look very far to identify with causes and be “relevant” to the situation, according to Claudio. “Once the brand understands there is a need in the market, you can relate your brand to that particular need. It gets a connection that people will love and people will acknowledge that you are doing something right for them.”

After thanking the organizers of the Festival of Media/LATAM for hosting and supporting the STAND WITH PUERTO RICO initiative, Hernandez explained that the relief mode is still under way and that sometimes, the basic necessities aren’t so obvious.

“We take things for granted. We never thought that just having your laundry done was so important to people. It’s overwhelming to see how people are reacting to this effort,” says Hernandez.

As relief progresses to recovery, reconstruction will follow, posing more challenges that will require widespread participation and support. “The donations that we’re getting and the support that we’re getting is fantastic but it’s not going to last a lot,” Hernandez explains. “We need companies to look at Puerto Rico once again as a place to invest, as a place to bring their best talent to grow our economy, to leverage the talent that we have on this beautiful island, to help us and together bring this island to the future.”

Claudio is realistic and optimistic looking forward. “It’s not easy but you can do it and make it happen. This is a time that companies have to show the commitment to the island and the community with their brands,” he says.

Stand With Puerto, The Industry Steps Up 

This video reports on the pressing issues facing Puerto Rico and the organizations that are having an impact. It is part of a media industry initiative titled Stand With Puerto Rico. It is organized by Beet.TV and Omnicom Media Group along with founding partners AT&T AdWorks and Teads. Please find additional videos from the series here. The series was recorded in Miami at the Festival of Media/LATAM on October 30.

To be sure, the U.K.-based executive is “a big fan of supporting a strong media ecosystem,” Ralston-Good explains in this interview with Beet.TV. But as a planner, she sees a constant tension between context and audience that could shoestring audience targeting.

On the subject of transparency in general, Ralston-Good notes that it’s “one of the tenets” of Hearts & Science rooted in the efforts of agency CEO Scott Hagedorn. Before running H&S, Hagedorn founded Annalect, which became the data technology platform supporting all Omnicom agencies worldwide.

“He created an approach which was transparent from the get-go,” Ralston-Good says during a break at the DMEXCO advertising and media trade conference.

Transparency extends to the code H&S builds for its models, which they can view in Bitbucket. “They can also see into the complete media supply chain as well and with the right to audit. When we talk about transparency it’s very holistic,” she says.

As in the U.S., her clients have become more educated in their desire to know more about where their ads appear, leading to a lot more private marketplace programmatic deals. Here’s where the caveat arises.

“As a planner, it starts to challenge some of the things that are great about programmatic, like defining audiences behaviorally and then activating those audiences wherever they appear,” says Ralston-Good.

So while having clear inventory “is table stakes,” there’s a constant tension between context and audience “which could be derailed by the whole debate about what’s happening in terms of inventory.”

Another tenet of H&S from its launch in 2015 was a focus on personalization and one-to-one messaging. What has evolved is a penchant for agility and dismantling rigid customs and procedures.

“That’s having some super interesting impact with our own staff in terms of how we train them and upskill them and get them thinking about agile ways of solving problems, rather than rigid approaches,” she says. “And the same with clients.”

This video is part a series that examines programmatic from both the seller and the buyer perspective. It is presented by PubMatic. For more videos from the series, please visit this page.

In this video interview with Beet.TV, ad agency Omnicom Digital CEO Jonathan Nelson defines AI, outlines how his company applies the tech, and casts a note of caution.

“AI’s been in our business for years – it’s just people are talking about it now,” Nelson says. “AI is all over our business, we’re working with all of our partners at Amazon and Google and we use (IBM) Watson,” some of the big sellers of cognitive services.

Nelson says AI is used to optimize media, produce advanced creative, perform image recognition and conduct deep data analysis, leading to more effective creative, better images, better text and better outcomes.

In our specific example, Omnicom’s Annalect division built a chatbot that, in a conversation with media planners, can find and speak back key facts from vast databases of consumer behavior.

“Chatbot helps media buyers, planners, data people… give(s) them insight in to all kinds of data… a chat text-like interface in to all of the data that’s in our networks,” he says.

But Nelson is respectful to growing concerns that increased automation will lead to lost jobs and that consumers may have greater privacy concerns over how their data is processed by AI algorithms.

This video is part of Beet.TV’s AI Series from Cannes Lions 2017, presented by The Weather Company, an IBM Business. For more from the series, please visit this page.

“It’s not that easy,” Claudio says in this interview with Beet.TV. “Not all the data that is needed is available in all markets.”

Claudio was among the several dozen advertising and media executives who convened here for the annual Beet.TV Executive Retreat. Noting that Hearts & Science is “not a media agency anymore,” he describes the company’s mission as it staffs up around the world to service clients like Procter & Gamble and AT&T.

“Work on data to identify resources that can give us enough information about consumer behavior. Therefore, we could deliver better resources to our clients,” Claudio says.

P&G is its biggest client in North America, Canada, the United States and Puerto Rico. Then there is AT&T in the United States and Mexico. In short, the agency grew from zero to about $5 billion in billings in seven months, as ADWEEK reports.

“We’re growing. We’re already over 800 employees around the globe,” with offices in such far-flung locations as Dubai, London, Japan and China. “Our clients are telling us they want to deliver better messages to better audiences in a way that they can measure the resource.”

But simply being big and thus far successful doesn’t overcome all challenges, particularly with regard to data availability. “In Puerto Rico, we don’t have all the resources that we have in the States,” says Claudio. “In Mexico we have other challenges as well.”

He chooses to look on the positive side.

“That’s a good challenge for anyone in the market because it’s no longer a media buy or digital buy. It’s how you deliver the right message in the right platform at the right time to the right target,” Claudio says.

This video is part of a series produced at the Beet.TV Executive Retreat in Vieques. The event and series is presented by Videology and 605. For more videos from the series, please visit this page.

Last month, Facebook apologized after major agencies became aware that the social media behemoth had erred in the way it computed one of its video viewing metrics, as The Wall Street Journal reports. It’s something that’s “been blown out of every proportion,” de Nardis says in an interview with BeetTV at the annual IAB MIXX conference in Manhattan.

“Let’s not make it a huge problem, because it’s been managed quite well,” he says, adding that Carolyn Everson, Facebook’s VP of Global Marketing Solutions, “has been very forthcoming with their explanation. Mistakes happen, so let’s learn from them.”

Nonetheless, there is a bigger issue at hand. “It proves the point that we need third-party measurement, we need more control over the data and I think the whole industry needs to evolve in a better direction,” says de Nardis. “Third-party measurement is a key part of it and I think we need more consistency in the way it’s applied.”

When the subject turns to Twitter, one senses that like much of the ad world, de Nardis wishes for a speedier denouement.

“I just wish that Twitter finds their roots, they find the right place where they want to be because there has been too much speculation,” says deNardis. “I think they need to have the time just to focus on what they want to do without the speculation of a possible acquisition. Whatever it is, I hope it happens quickly, if it has to happen at all.”

A logical ending would be for Twitter to remain a media company, “because that’s what they have become,” possibly becoming integral to a bigger media organization, according to de Nardis.

The union of Verizon and Yahoo holds the potential for “where one plus one does not equal two but four or five,” de Nardis believes. “I look forward to what Verizon is going to do with its new assets.”

Asked about addressable advertising, he notes that one-to-one marketing has been a desire for at least two decades. “I think the big difference now is that one to one marketing at scale is possible. I think everything’s becoming addressable. It’s becoming the norm.”

This video is part of Beet.TV’s coverage of the IAB MIXX Conference, 2016, presented by The TradeDesk. Please find additional videos from the Conference here.

“A lot of people are saying that TV is dying,” says the ad agency group Omnicom Media Group‘s (OMG) Asia-Pacific CEO Cheuk Chiang. “That’s not necessarily the case – TV is actually still growing at about 4% year-on-year.

“In the Asia-Pacific region, TV still reaches a huge audience – between 80% and 90% reach. It’s still very important as a channel. That said, online video is growing substantially at between 40% and 50% year-on-year. Online TV is growing dramatically.

“In the Asia-Pacific region, a consumer in a market like Thailand or China is twice as likely to watch a full programme of TV on their mobile device versus a consumer in the US.”

Chiang was speaking from OMG’s “OMD Oasis“, a terrace on the Croisette where its OMD agency will host more than 20 panel discussions, boardroom discussions, air-conditioned meetings – and Beet.TV’s production center for the week.

OMD’s Oasis will host a discussion on that topic with Gwyneth Paltrow, the actress who is also named as a curator of the weekly lifestyle magazine cum ecommerce site Goop.

It will also host discussions with executives from Twitter, Guardian News & Media, Daily Mail, CNN and others.

This video was produced at the OMD Oasis at Cannes Lions 2016 as part of  the Future of TV Advertising Leadership Forum, a series presented by true[X] and hosted by OMD Worldwide.  Please visit this page for additional segments.

That’s what DDB NY did when working with the Wildlife Conservation Film Festival in a pro bono capacity to drive awareness about the nature conservancy. “They wanted to come up with a way to engage the youth to think about endangered species,” says Icaro Doria, Chief Creative Officer at DDB NY in an interview with Beet.TV.

That sparked the creation of the “endangered love” brand. “The most effective way to avoid extinction is having sex, so we showed pandas, rhinos, sloths having sex,” Doria explains. The agency created online videos set to the Lonely Island tune of “I Just Had Sex” and featuring cartoon pandas having just done the deed. The video rolled out in the last few weeks and is designed to foster awareness of “global biodiversity.”

“People liked the song and wanted to engage with it, so that gave us a head start. Add in the panda factor, and you don’t have to do much else,” he says.

The canvas that online video affords creatives in the ad business is tremendous, he says. “When I started you had limited space — a radio spot, a TV spot, a print ad. Now the amount of things we can come up with that people will engage with is so exciting.”

The range of options also raises the bar for creativity, he adds.

The store didn’t have room to post the promotional materials from the likes of Kraft, General Mills and Mars, so he took them home to study them, intrigued by the logos and type.

“I think Betty Crocker was probably my first pin-up girl,” says Reinhard, a co-founder of Omnicom who’s now chairman emeritus of DDB Worldwide, in an interview with Beet.TV.

Looking back on an impressive career, Reinhard recalls being fired by McDonald’s while serving as president of Needham, Harper & Steers in 1981 as his biggest professional setback. Luckily, the agency won a big assignment from Anheuser-Busch shortly afterward and avoided layoffs.

Reflecting on how the ad business will change in the coming years, Reinhard notes that it’s perhaps more important to focus on the things that are unchanging.

“Chief among the things that won’t change ever are basic human drives,” he says. “Our job is to find ways that our clients’ brands can connect with those drives.”

This segment is part of Beet.TV’s “Media Revolutionaries,” a 50-part series of interviews with key innovators and leaders in the media, technology and advertising industries, sponsored by Xaxis and AOL. Xaxis is a unit of WPP.

Reinhard was interviewed for Beet.TV by David J. Moore, Chairman of Xaxis and President of WPP Digital.

Concurrent with the three-way union that formed Omnicom was the merger of Doyle Dane Bernbach, a New York agency, and Needham Harper Worldwide, which had its roots in Chicago and was fundamentally a Midwestern business.

“Trying to put those two together to create what is now DDB Worldwide was a real task,” says Reinhard, who had been Needham’s CEO, in an interview with Beet.TV. “I had some good people helping me, but there were also some people who were against it.”

A popular line of thinking at the time was that Omnicom was formed out of greed, and it had nothing to do with client service. But Reinhard says he had seen the writing on the wall: that consolidation was already well underway. There would be room for boutique agencies but “not so much in the middle ground.”

“Clients were going to need service all over the world,” he says. And creating Omnicom ensured that it would be possible.

Reinhard is interviewed by David J. Moore, Chairman of Xaxis and President or WPP Digital.

This segment is part of Beet.TV’s “Media Revolutionaries,” a 50-part series of interviews with key innovators and leaders in the media, technology and advertising industries, sponsored by Xaxis and Microsoft. Xaxis is a unit of WPP. Please visit this page to see more segments. 

“If you miss your plane going home, your virtual personal assistant would rebook your hotel and let people know. The decision-making process is taken out of the hands of consumers, and marketing at that point ceases to be a frontal cortex process, and it becomes an algorithmic one, and that is a big transformation in terms of marketing,” he says. PHD recently released a book called “Sentience” on this coming AI revolution, the impact on marketing, and what it means for the future of media. The agency is aiming to take on a big role in spreading the word about the potential of AI.

The best way to prepare for these changes is to try to understand them in advance as much as possible, Cooper says. “It has been paralleled to the invention of electricity, to the invention of the worldwide web,” he says.

To create attention for AI in Cannes, PHD brought  Worldwide Web inventor Tim Berners-Lee to the festival as speaker.  Here’s a report on his presentation.

PHD is a unit of Omnicom.

We interviewed Cooper at Cannes.  This video is part of a series of Cannes interviews sponsored by true[X].  Please find additional videos from the series here.

“We’re huge partners with DoubleClick, we’re big Atlas partners,” he tells The Weather Company CEO David Kenny in this interview for Beet.TV. “We’re trying to figure out what is the right blend for clients and access the entire media ecosystem.

“Both companies are getting closer to, ‘What do people really want, how do we engage with them, how do we create better content, advertising as a service, how do we drive advertising that makes you aware of a product yet drives commerce?’ “Each of those companies are pushing in that direction, which is where we’re going to.”

This video is part of our series about the future of video advertising, produced at Cannes and presented by Teads. The video was recorded on the Teads yacht. For more videos from the series, please visit this page. 

In an interview with Beet.TV, DDB Worldwide’s chairman emeritus describes the shock of being fired by McDonald’s and his 16-year campaign to win them back.

Reinhard recalls receiving notice from McDonald’s in 1981, when he was president of Needham, Harper & Steers, as the greatest setback of his career. But he immediately resolved not to work with any of the fast feeder’s competitors, though that strategy wasn’t popular with all of his colleagues — especially after he turned down another fast food account that the agency hadn’t even had to pitch.

“You’ve just gone overnight from being our biggest, most important client to being our biggest, most important new business prospect,” Reinhard recalls telling McDonald’s CEO.

Every year after being let go, Reinhard says the agency would send McDonald’s two or three big ideas. And after 10 years, Reinhard says he accepted an offer by the McDonald’s executive who had fired them to take on some promotional assignments. That was a means of getting a foot back in the door.

In 1997, the agency — by then DDB Worldwide — competed for the McDonald’s business and won it back.

“I learned a lot,” Reinhard says of the firing more than three decades ago. “We had been concentrating more on the work probably than on the relationship. That was a lesson well learned. Good relationships beat good work every time.”

This is segment is part of Beet.TV’s “Media Revolutionaries,” a 50-part series of interviews with key innovators and leaders in the media, technology and advertising industries, sponsored by Xaxis and Microsoft. Xaxis is a unit of WPP.

Reinhard was interviewed  for Beet.TV by David J. Moore, Chairman of Xaxis and President of WPP Digital.

At the IAB MIXX conference, we spoke with Jonathan Nelson, CEO of Omnicom Digital about the alliance and the opportunity to deliver ads to Facebook and Instagram users.

“The Amazon announcement is the fruition of 18 months of working with them -it’s a case study for exactly what we’re trying to do with our big partners in the media space,” says Bertozzi, who was this spring promoted to president of the Audience On Demand sub-group for EMEA and North America.

In the first of three video interviews with Beet.TV, Bertozzi says six-year-old VivaKi’s unique selling point remains fixed, despite the emergence of powerful new ad tech vendor relationships and the collapse of Publicis’ proposed merger with Omnicom.

“There’s been a lot of swirl in the last few months about Omnicom and Xaxis and so on – but we’ve kept pretty consistent,” he says.  “We want to align with agencies and their advertisers. The trouble with … some of the offerings that are out there is they have multiple business models in play, which means they can’t possibly align. That muddies the water.”

We spoke with Bertozzi for “The Road to DMEXCO,” a series of interviews with industry leaders produced in New York, London and San Francisco.    It is sponsored by the automatic content recognition (ACR) technology provider Civolution.

Please find more videos from the series here.   Beet.TV is a media sponsor of DMEXCO and will be covering the conference extensively.

Update:  Please find this article in the Wall Street Journal about new advertising operations and services at Amazon.

“Over the last year or so, we’ve really seen a change in the way that programmatic is perceived by our clients and agency partners,” according to Josh Jacobs, CEO of Accuen, Omnicom’s programmatic division.

“This has now become a really standard part not just of what we do at Accuen but it’s part of the PHD and OMD solution that’s in the market. Early adopters of this technology who worked through the rough spots with us are now seeing benefits in their business and they’re now looking at maximizing that.”

He was speaking during Beet.TV’s Programmatic Summit with SpotXchange and TubeMogul at the Cannes Lions International Festival of Creativity.   Please find more Beet coverage of Cannes Lions here.

“You have your TV screen trying to look more like online video with more addressability and audience buying, but online video is looking more like TV with Nielsen entering the marketing with TV segments and OCR ratings (online campaign ratings) and TV targeting,” he explains. In spite of the overall emphasis on data and reaching specific audiences, the broad demography of many TV buys still makes sense for big brands. “If you’re a huge brand like Pepsi, you need to get your message out to millions of people instantaneously and that’s why TV is powerful. It’s not about getting people to respond in a direct response way. And brand building is about audience building and awareness.”

Omnicom has seen growth in programmatic buying of video, but the industry still needs to overcome perceptions that programmatic buying won’t give brands access to premium inventory. Clients are eager to learn more about the benefits though and Kramer said he devotes about 25% of his time to education of clients about the ins and outs of programmatic buying.

This segment was from the Beet.TV leadership summit on premium programmatic video advertising presented by SpotXchange and hosted by The Hearst Corporation. Please find other clips from the event right here.

Note:  Joanna O’Connell is leaving Forrester to join AdExchanger, it was announced on September 25.  This taping took place on September 17.