We were not there this year to cover, but heard great things.  There was a smaller crowd on hand than normal, but many more folks participated virtually.   It was probably the biggest and most successful hybrid marketing industry event so far.  Congrats to Bob Liodice and to his team at the ANA for pulling this off.

One of the conference keynote speakers was Raja Rajamannar, Chief Marketing and Communications Officer of Mastercard.

For this #BeetCast podcast, I spoke with Raja earlier last week for a preview of his speech and about “purposeful marketing,” the big changes underway for CMO’s, as well the emergence of new media platforms and a chat about the future of identity.

Raja is always enlightening and provocative.  And he is making a big global impact with his book Quantum Marketing which is on several business book best sellers lists, being sold in over a dozen countries and just translated into Korean, he tells me.

Congrats Raja on the success of the book.  And thanks for taking the time to speak with me for this podcast.

And big thanks to the BeetCast sponsor TransUnion.

And thank you for listening, I hope you enjoy the episode.

The episode is guest hosted by Joanna O’Connell, VP & Principal Analyst at Forrester Research.

The dramatic transformation in video investment is just part of deep dive into many transformative changes taking place in advertising including the resilience of digital media through the pandemic; outcome based modeling, omni-channel investments, the rise of DTC, privacy/identity and the maturing of creative optimization solutions.

This episode of the BeetCast is sponsored by Tru Opik, a Transunion company.   Please visit this page to find more episodes of the BeetCast and to subscribe on your preferred podcast service.