The new, Videology-connected software aims to help media owners better manage and monetize their ad inventory. Adobe’s Primetime group product manager Jonathan Tabak says there are three elements:

1. “Data – being able to understand your audiences and understand them across all different devices and being able to activate that data on devices specifically around OTT, such as Roku devices, PlayStations, and Apple TVs.”
2. “Understanding of those audiences across those devices and being able to link them together, so I de-duplicate my audiences no matter where they’re viewing it.”
3. “To be able to access demand, so, as more dollars flow into programmatic channels and things of that sort, being able to connect the supply-side to the demand-side so that you can access those dollars.”

This video was produced at the Beet.TV executive retreat presented by Videology with Adobe, AT&T AdWorks and Nielsen.

You can find more videos from the Beet Retreat on this page.

In this video interview with Beet.TV, Adobe Primetime business development director Jim Bennette says the team has three priorities for 2016:

1. “Accelerating TV Everywhere adoption. Today, we’re at 13% adoption of those that have access. Solving things like the single sign-on problem, making better awareness and putting TV Everywhere in places consumers already are.”
2. “Enabling the direct-to-consumer experience. Time Warner and Comcast announced a direct-to-consumer play, CBS All Access. Direct-to-consumer is coming. Our role is to make it as simple as possible for our customers to engage in a direct-to-consumer experience.”
3. “Creating true audience-based advertising opportunities … as opposed to content-based advertising. Given the data that we have … we can really drive an audience-based advertising experience. You’ll see some key announcements that create this opportunity.”

This video was produced at the Beet.TV executive retreat presented by Videology with Adobe, AT&T AdWorks and Nielsen.  You can find more videos from the Beet Retreat on this page.

In this video interview with Beet.TV, Adobe Primetime director Lalit Balchandani says Adobe Primetime will be used to power playback, ad insertion and digital rights management: “It is coming out on Roku first and other platforms later.”

In what appears to be a bid to gather a mainstream TV-like following, the new player will open playing scheduled video. Viewers can watch along or pick their own video.

Crackle will use Adobe Audience Manager to segment viewers and target ads, Balchandani says.

We interviewed Balchandani at the NAB Show. Beet.TV’s coverage of the show was sponsored by Akamai.  Please find more coverage from Las Vegas here.

“IPTV continues to grow all the time,” Adobe Primetime evangelism senior manager Steve Allison tells Beet.TV in this video interview recorded at IBC Show.

“A lot of people are tying that back to the whole broadcast chain. IP-ready content is much more ready than it used to be. The technology is now sufficiently good to enable IP to because the distribution method for getting that video out there.”

“One of the things we’re addressing is the fragmented device space,” Adobe’s senior technology evangelist Jens Loeffler says in this video interview with Beet.TV.

“This is not the desktop browser anymore. You’re dealing with a very fragmented device world.

“It’s not just enough to run an advertisement – you really have to have solution to get you the reach instantly, that gives you analytics, insights and everything combined in a package.”

Adobe’s Primetime software is a tool geared to giving video owners several tools. Loeffler was speaking with interviewer Ashley Swartz, CEO of of Furious Minds.