Case in point: Videology, one of the leading providers of technology to enable advanced TV ad buying, just launched a tool giving advertisers access to thousands of targeting criteria and up to 18 broadcast networks – with no service fee.
The company launched DETV Go effectively for free, with the goals of simplifying the buying process and removing the traditional fee structure.
In this video interview with Beet.TV, Videology CEO Scott Ferber explained why – and his answers focused on two areas…
Simplicity:
“Our whole idea was, ‘How do we make it so that you don’t have to be an advanced television planner or buyer to actually come in here and do it?’
“We believe the ability to bring up to 60,000 beyond-age-and-gender, targetable segments to linear TV planning, trading, and execution should be just as easy as it is to go online and buy a concert ticket today.
“We wanted to start with what we thought were the three basic elements that TV planners today and how they’ve been looking at TV planning and buying over the last 50 years, we want to make sure that we nail those right from the get go.
“You will literally be able to plan, buy, execute, and report on advanced audience based opportunities at scale.”
Cost:
“We have been licensing technology in an enterprise fashion. The big thing that’s different is that we’re basically offering this up for free access to advertisers.
“Now, if they choose to go in there and actually make a buy, they’ve got to pay for the media and the data associated with that, and there’s contracts between media and data providers – but, historically, you needed to get involved in this very long enterprise services agreement.
“We’re trying to say, ‘Can we just remove all that, allow people to come in, and start seeing what’s available, and then once they decide to transact, sure the economics will flow.”
This video was produced at the Beet Retreat Miami, 2017 presented by Videology along with Alphonso and 605. For more videos from the event, please visit this page.
]]>Many debate the benefits of so-called “premium” video but, in this video interview with Beet.TV, Videology CEO Scott Ferber breaks out a three-tier stratification of that construct, with with different impact ratios for each:
Ferber also weighs in with his observations on two key recent trends:
Ferber says demand for cross-device delivery, traditionally driven by brands’ agencies, is now coming from brands’ chief marketing officers themselves.
“Clearly not all of them are getting it, but we’re hearing from folks like Target that clearly do,” he says. “Maybe 2018 is the year that we ‘arrive’?”
This interview was conducted by Matt Spiegel.
This video was produced at the Beet Retreat Miami, 2017 presented by Videology along with Alphonso and 605. For more videos from the event, please visit this page.
]]>Converged television and video advertising software provider Videology is a sponsor of Beet Retreat Miami along with TV data company Alphonso and 605, the data and analytics company. Topics will include video monetization and distribution, programmatic TV, addressable TV, the role of data in ad targeting, emerging platforms for distribution, the changing role of creative and the impact of consumer preference.
“As we go to many conferences and events around the world, typically they’re sponsored by one set of stakeholders,” Ferber says in this interview with Beet.TV. “What’s so great about the Beet TV Retreat is that many stakeholder groups—agencies, brands, media companies and distributors—are all there together to discuss the common challenges that the whole ecosystem must overcome in order for it to grow in total.”
To Ferber, who has attended several past Beet Retreats, having the ecosystem come together on common ground is a case of “a rise of tide, rise all ships opportunity.”
A major issue the industry faces is how to enable the entire ecosystem to develop a unified platform opportunity so that it can buy, sell, execute, measure and trade against a common set of data attributes across multiple platforms and devices.
“One of the biggest things I’d like to do is have the buy and sell sides talk a little bit more about how they can actually bridge the effective gaps that they each have in transactions,” says Ferber.
While buyers and sellers typically interact by negotiating, wherein exists “a natural tendency to be nervous about disclosing what’s going on,” if both sides better understood each other everyone would benefit.
“If we could somehow get people to just truly open up on both sides and share the true challenges they’re facing and how they can best get there together, I think we can move much quicker. And I hope that’s what we can accomplish at the next Beet.TV Retreat,” Ferber adds.
The Beet Retreat 2017 program will involve just 35 participants. Executives will join from the major media agencies, large brands, cable and network programmers, data providers and tech platforms.
Here is the lineup of featured speakers and other participants:
The Featured Speakers
Kelly Abcarian, SVP, Product Leadership, Nielsen
Jason Baadsgaard, Chief Revenue Officer, Eyeview
Matt Bayer, SVP, Advanced TV & Cross Screen, Cadreon/IPG
Craig Berkley, VP. Television Partner Development, Acxiom
Herve Brunet, GM, Markets, FreeWheel
Mel Berning, President, Revenue, A+E Networks
Jonathan Bokor, Director of Precision Video, Publicis Media Exchange
Michael Bologna, President, one2one Media
Jason Brown, VP, National Sales, AT&T AdWorks
Lorne Brown, President, Sintec Media
Jason Burke, VP, Strategic Development, clypd
Tim Castree, Global CEO of MEC, GroupM
Tal Chalozin, CTO & Co-Founder, Innovid
Ashish Chordia, CEO, Alphonso
David Clark, EVP/GM, Advanced Advertising, Comcast
Fred Di Blasio, CMO, Invidi
Kristin Dolan, CEO, 605
Andrew Feigenson, CRO, Nielsen Catalina
Scott Ferber, CEO, Videology
Mark Gall, Chief Revenue Officer, Alphonso
Anupam Gupta, Chief Product Officer, 4C Insights
Walt Horstman, SVP/GM Analytics & Advertising, TiVo
Brett Hurwitz, Business Lead, Advanced TV, Oath (Verizon)
Rob Klippel, SVP, Advanced Products & Strategy, Spectrum Reach (Charter)
Jennifer Koester, Director, Global Partnerships, Google
Marcus Liassides, CEO, Sorenson Media
Bill Livek, Executive Vice Chairman & President, comScore
Noah Levine, SVP, Advertising Data & Technology Solutions, Fox Networks Group
Adam Lowy, Director, Advanced TV & Digital, DISH & Sling TV
Dave Morgan, CEO, Simulmedia
Lou Paskalis, SVP, Enterprise Media Planning, Investment, Bank of America Merrill Lynch
John Paul, Managing Director, Advanced Advertising and Data at Liberty Global
Mike Rosen, EVP, Portfolio Sales, NBCUniversal
Julie Sterling, Head of Broadcast Partnerships, Google
Jonathan Steuer, Chief Research Officer, Omnicom Media Group
Michael Strober, EVP, Client Strategy & Ad Innovation, Turner
Andre Swanston, CEO, Tru Optik
Ashley Swartz, CEO, Furious Corp
Ben Tatta, President & Co-Founder, 605
Tore Tellefsen, VP, TV Solutions at DataXu
Rob Weisbord, SVP, COO, Sinclair Digital Group
Tony Yi, GM, Strategic Commercial/Business Development, Videology
The Faculty
Tracey Scheppach, CEO & Co-Founder, Matter More Media
Matt Spiegel, Managing Director, MediaLink
Ashley J. Swartz, CEO, Furious Corp
Andy Plesser, Executive Producer and Founder, Beet.TV
The Special Participants
Allen Bush, CMO, Alphonso
Sandro Catanzaro, Founder & Chief Innovation Officer, DataXu
Boaz Cohen, CPO & Head of Business Development, Clinch
David DeSocio, SVP, Ad Sales Marketing and Partnerships, A+E Networks
Brian Katz, VP, Advanced TV Insights & Strategy, Eyeview
Justin Lebbon, Director, Mediatel Events (London)
Lisa Lutz, VP of Product, Tivo
Stefan Maris, SVP Product Strategy & Partnerships, Sorenson Media
Kim Norris, Division Vice President, Spectrum Reach
Jamie Power, Chief Operating Officer, one2one Media
Christa Rimonneau, SVP Sales, Agency & Advertiser, North America, Videology
Jack Rotherham, CMO, FreeWheel
Eric Schmitt, VP, Acxiom
Neil Smith, SVP Markets, FreeWheel
James Shears, Vice President Advertising, Sorenson Media
Abbey Thomas, SVP, Tremor Video
Charlstie Veith, SVP, Marketing & Communications, 605
Ben Zimmerman, President, Media Design Group
“What we’re trying to do is effectively create that unified platform,” says Chairman & CEO Scott Ferber. In this interview with Beet.TV, Ferber explains the genesis of Videology’s position in the marketplace and how it’s “pushing hard against the convergence of linear and digital video.”
The state of advanced TV will be one of several stops that will be front and center at the annual DMEXCO advertising and media trade show on Sept. 13 and 14 in Cologne, Germany.
Videology made its initial impact on the demand side. “The simple reason is the demand side needed to move first on trying to go after audiences because of the business model challenges the agencies were facing earlier,” Ferber explains.
Given the impact of video consumption fragmentation on platforms and devices, “the media companies need to get involved and figure out how to sell their audiences in a way that the demand side wants to buy,” he adds.
Alternatively, says Ferber, “you could have someone like a Facebook or Google be a unified platform. But we think that the opportunity to offer a platform for everyone other than Facebook and Google is the big opportunity that Videology has.”
The company recently expanded its footprint in the connected-TV realm via its integration with Tru Optik, under which advertisers to use Videology’s platform to send targeted one-to-household messaging—based on hundreds of third-party data segments or their first-party data segments—to nearly 100 million households.
Digital and linear are not the easiest of bedfellows to try to unite, given issues like integration and commonality. “When you use something like in-market automotive intender, one data provider could have 50 different ways of describing that,” says Ferber. “So we need to figure out ways to make that a common term that people can buy, sell and measure against so that the industry can actually conduct business.”
Like the expansion of digital video alone, convergence occurs at a different pace around the world depending on the market. Ferber cites the U.K., Australia, Canada “to a certain degree” and the U.S. as the most advanced markets. “The top 10 TV markets is where the opportunity will be, but it will take three to five years for that to happen.”
This segment is part of The Road to DMEXCO, our lead-up series presented by NBCUniversal. For more videos, please visit this page.
]]>But how are marketers really looking at the opportunity?
Ad-tech firm Videology commissioned a survey from Advertiser Perceptions to find out. The result gives an indication in to advertisers’ concerns, priorities and viewpoints.
In this video interview with Beet.TV at NAB Show, Videology CEO Scott Ferber summarizes three key findings:
1. A tipping point
“75% of those who responded felt that advanced TV was critical for them in the next 12 months. We felt that was a tipping point.
“When we saw that information, we felt that now was the time to deploy an advanced television planning tool that allows agencies and marketers to use beyond age and gender data against linear TV planning…”
2. Scale is too small
“77% said the number one issue was finding premium content. 63% said they need those environments at scale. The big challenge right now is … it’s not covering the entire spectrum of premium content and it’s not quite at the scale marketers and agencies want.
“So we deployed a consortium concept that allows us to bring together multiple networks and publishers.”
3. Cross-screen analytics are key
“44% of all campaigns for the next 12 months, they expect to be doing on a converged basis .. across screens with linear and digital at the same time. That’s a pretty big deal.
“We think it’s become critical … to understand the cross-channel panel and digital-linear.
The rest of the study is available from Videology.
This video is part of Beet.TV’s coverage of the 2017 NAB Show in Las Vegas. The series is sponsored by Ooyala. For more coverage of NAB, please visit this page.
]]>In fact, that future is already happening. It’s called “addressable TV”, and recent estimates of the number of addressable US TV households count about 45m properties.
So what’s next in the addressable journey? Beet.TV convened a panel of leading exponents to offer their views.
Innovation will start in Europe – Dave Downey, CEO, INVIDI:
“We launched the most sophisticated targeting system in the world in Brussels. It’s a cloud-based decision system, it supports several million simultaneous linear buys
“We pioneered that technology in Europe hoping to bring it back to the United States. You … get this system going in the United States and the first reaction of the MVPD owners is, ‘I want to keep this for my inventory,’ because they’re getting great results.
“Well we, of course, always wanted to do it with NBC and CBS and ABC because that’s where the big money is. So a lot of our innovation goes and happens in another market with an eye towards, ‘When will it be ready for the States?’ And I think we’re getting close.”
National addressable will happen – Scott Ferber, CEO, Videology:
“There will be MVPDs, broadcasters … all selling addressable-linear … in the future. It’s a combination of … the technological deployment, the business model and… the human condition.
“We all have to get comfortable with the fact that the world is changing, be okay with changing it. Twenty years ago, the idea of saying you were tethered to some sort of electronic device that was always with you, you’d be like, ‘Are you kidding me?’ So that’s the human condition element.”
Addressability will hit scale – Brian Cordes, director, AT&T AdWorks:
“The marketplace is demanding it. We’re at over 50 million households right now. Projections are that, by 2020, we’ll be in over 80% of households nationally.
“What’s been happening with advertisers demanding these increased metrics and accountability is something that’s going to drive us forward and I think it’s inevitable for it to happen on a national scale.”
This panel was moderated by The Vertere Group CEO Tim Hanlon.
This panel was conducted at Beet Retreat 2016: The Transformation of Television Advertising, an executive retreat presented by Videology with AT&T AdWorks and the 605. Please find more videos from the event here.
]]>Earlier than you might think, according to one ad-tech exec helping brands capitalise on targeted video and TV ads.
In fact, in a world increasingly dominated by super-planned, hyper-targeted digital video ads, Scott Ferber believes conventional TV has a role in helping build early brand affinity in teenagers.
“When I’m 12 years old, there needs to be an aspiration created in my mind for the luxury vehicle that I intend to purchase when I’m capable of affording it,” the Videology CEO says in this panel interview with Beet.TV.
“To target a teenager with this type of sight-sound-motion creative can develop an aspiration for me to want to be a Lexus owner, for example, or Infiniti, or whatever luxury vehicle we’re talking about.
“(It’s) huge opportunity. We don’t want to let that go because, by the time I’m 40 and I actually have the money to buy … if you’re trying to convince me Infiniti over Lexus, it’s actually too late. I’ve already developed my aspirational desires much earlier.”
Ferber’s company recently revved up a new partnership with car info and listings publisher Autobytel, leveraging its audience data to target TV and video ads.
In the auto industry, a lot of consumer research is now carried out online, but purchase mostly still takes place on the forecourt, and customers’ early interest can still be swayed by luscious TV ads.
Ferber says it’s the same with soft drinks – your preference for Coke or Pepsi is moulded between the ages of 12 and 15.
“To create the awareness for something like the Lexus and the desire to say ‘This is the brand to which I aspire to buy when I can afford it one day’, age and gender is actually a great way to do it,” he adds.
This interview was conducted at Beet Retreat 2016: The Transformation of Television Advertising, an executive retreat presented by Videology with AT&T AdWorks and the 605. Please find more videos from the event here.
This interview was conducted by Matt Spiegel, MD of MediaLink.
]]>Not only that. Despite copious research being carried out online, most purchases are overwhelmingly still made on the forecourt, rather than the website.
TV and video ad-tech vendor Videology is attempting to square these circles for car dealership that, hitherto, have lost out when it comes to targeting the most likely customers. It has struck a deal with car info and listings publisher Autobytel, leveraging its audience data to target TV and video ads.
“Approximately eight out of every 10 car buyers goes to an automotive website to do research before they buy it.,” Videology CEO Scott Ferber tells Beet.TV in this video interview. “So there’s this massive amount of intent data. However, one of the most effective mediums for driving total sales and purchasing of cars is through video and television.
“We can take the 8m unique consumers that visit the Autobytel website, we understand what cars they were looking at, what price points they care about, what features they car about, we can append that information to the panels.
“Now we can help the planning, buying and execution of the television, video and investment teams to say, ‘Where are the automotive intenders that I would like to drive to my dealership?'”
The Drum reports further on the deal.
Ferber says the prospect is a “lower-funnel opportunity”, meaning it can best help dealers target consumers who, through conducting research on specific models, are close to the point of purchase – as opposed to early-stage customers who are yet to ignite specific interest.
This interview was conducted at Beet Retreat 2016: The Transformation of Television Advertising, an executive retreat presented by Videology with AT&T AdWorks and the 605. Please find more videos from the event here.
]]>“If you only target at the moment when the transaction is likely to occur, how does the consumer develop aspiration, knowledge and interest in a product early enough so that when the time is right the consumer is interested?” That’s why broad targeting is important for marketers as well as more narrow targeting.
In fact, Videology has found that the ideal split of media dollars should be between fully addressable ads, content-centric ones, and the traditional demographic type. “Our stats show maximum yield from a media company perspective with one third, one third, one third,” he says. He also delves into how trade marketing may change over time, given shifts in consumer buying habits.
]]>
With deployments from Cablevision, Comcast, DirecTV and DISH Networks, the number of targetable TV sets is growing but, lately, we have heard still-optimistic executives sound a note of caution – don’t go expecting the technology to reach prime-time in 2016.
“We still only have 40+ million set-top boxes that are addressable,” Videology CEO Scott Ferber tells Beet.TV in this video interview. “Big marketers want to drive goods. They really need scale.
“As the addressable footprint grows in the linear feed, we’re going to see a massive increase very quickly in the amount of money spent on it. (But) it will be another couple of years before it gets mainstream-big.”
Ferber is pegging threats from Google and Facebook as likely to stimulate the roll-out of wider footprints from cable operators. The fireside chat was moderated by comScore executive chairman and co-founder Gian Fulgoni.
This video was produced at the Beet.TV executive retreat presented by Videology with Adobe, AT&T AdWorks and Nielsen. You can find more videos from the Beet Retreat on this page.
]]>The new solution called Adobe Primetime Media Management was created in collaboration with Videology.
We spoke with Ferber earlier today at the VideoNuze forum where the alliance was announced.
]]>
The new doesn’t have to trump the old, says video ad tech platform Videology’s CEO Scott Ferber.
“We love audience buying,” he tells Beet.TV in this video interview. “However, context and content does matter. It’s not an either/or, it’s a question of additive.”
Videology has done research bearing this out, Ferber says: “We saw the same audience on different content… those consuming on short-form video versus full-episode player video … we saw a 4x different in lift on offline sales metric. That’s a big difference.”
The video is part of preview series leading up to the Future of TV Advertising Forum in London You can find videos from the series here. The series is sponsored by Xaxis.
]]>Last week at the Beet.TV executive retreat, we interviewed Videology CEO Scott Ferber about the the emergence of “agnostic” video and the new opportunities for broadcasters to manage the sale of of both linear and digital video assets.
This video was produced at the Beet.TV executive retreat presented by Videology with Adobe, AT&T AdWorks and Nielsen. You can find more videos from the Beet Retreat on this page.
]]>The deal was announced this week at the NAB Show. To explain the agreement and its implications, we interviewed Scott Ferber, CEO of Videology in Las Vegas.
]]>After all, six years after founding the online ad network Advertising.com with his brother in 1998, a 35-year-old Ferber sold the company to AOL for a hefty $495m.
Many a founder would have taken the opportunity to cash out after that kind of exit. But Baltimore-born, Stanford-educated engineer Ferber wanted to keep going – now he is taking as much pleasure from the bad times as the good.
“People on the outside would say it (Advertising.com) was my greatest accomplishment,” he tells Beet.TV in this video interview. “But the industry changes and the fact we’re addressing the television convergence (with Videology) – it’s such a big opportunity, and I feel like it’s still early. And it’s much harder!”
Ferber got the idea for Videology whilst working for AOL after the acquisition, searching for ways to create an internet video content platform. That didn’t work out quite as planned but setbacks, says Ferber, are the lessons that make you stronger.
“The setback I had at Videology was the same I had at Advertising.com, which was an economic crisis,” he says. “March of 2000 was arguably the beginning of the dot.com implosion. Eventually, we had 9/11 in 2001. That whole time period was incredibly difficult. We lost 60% of our revenues in five months. It was a travesty.
“What I learned from that is, the only constant in life is change. The most important thing is how good are we at reacting to changing conditions, which will always occur.”
That is a belief Ferber – who has won several awards including Ernst & Young Entrepreneur of the Year and Blue Chip Venture Company’s Chief Executive Officer of the Year – has carried over to Videology.
“The existing business model at the time – to aggregate content form the studios and put it out as a destination site for consumers – wasn’t going to work,” he says. “The economic crisis of 2008 wasn’t going to allow us to survive long enough to see that through. We pivoted. We changed course.”
Now the company is trying to help advertisers benefit from digital, targeted video advertising, and is moving to help TV ad buyers benefit from the convergence of TV and internet technologies. Ferber says the power of pivoting, and persistence, is clear.
“The most important thing is a positive attitude and determination. If I can persist and not get down on what’s happened … that was the single greatest reason for our success.”
This interview is from Beet.TV’s “Media Revolutionaries”, a 50-part series of interviews with key innovators and leaders in the media, technology and advertising industries, sponsored by Xaxis and Microsoft. Xaxis is a unit of WPP. Please find more clips from the series here.
Ferber was interviewed for Beet.TV by David J. Moore, Chairman of Xaxis and President of WPP Digital. The interview took place at the Wynn Encore hotel in Las Vegas during the Consumer Electronics Show in January 2015.
]]>Already, programmatic buying has taken hold of digital advertising, and moving into TV is a natural next step. About 8% of TV ad executives are currently buying TV ads programmatically, but about 12% have said plan to increase their spending this year.
For that to happen, programmatic TV must be automatic, data-driven, and cross device, Ferber says. “We need fluidity of data, flexibility of media and the fusion of technology where we bring old and new methodologies under one fixed platform,” he says. He expects investments in programmatic TV to ramp up first from traditional linear buying groups at media agencies.
Videology recently partnered with Mediaocean on a platform that enables joint TV and web video buying, a pair-up that may drive more programmatic TV buying.
Last week, Beet.TV reported that WPP’s addressable TV agency Modi is working with Videology.
Ferber was interviewed by Beet.TV at the TV Of Tomorrow show in New York last week.
]]>The integration will make online video ad inventory amassed by Videology buyable by Mediaocean‘s customers within their existing dashboard of Mediaocean’s Spectra product.
In a press release, Mediaocean says the deal will bring greater automation to the ad-buying process.
In this video interview with Beet.TV, Videology CEO Scott Feber said TV advertisers’ lives have become harder due to device fragmentation.
]]>“The IP capabilities are so great right now, that makes it easy to focus on just digital video,” tells Videology CEO Scott Ferber tells Beet.TV in this recorded panel interview with LUMA Partners founder Terence Kawaja at DMEXCO. “However, the big opportunity is truly linear feed. We’re focused on the 20% (of industry revenue) – but the 80%. is the big opportunity.
“Very traditional television media buyers are now starting to say, ‘If I could have the data and the addressability of the internet, I would love it.’ They’d love to be able to pick up behavioural oriented data from the internet that they don’t really have in the traditional demographic information (sets) sets.”
This video is part of series of videos covering DMEXCO. Please find all of our coverage of the show right here.
]]>“There’s a lot of misconception about transparency,” he tells Videology CEO Scott Ferber in this video interview at DMEXCO for Beet.TV. “A lot of companies out there are making a big deal about it because it’s in their best interest to do so.”
Moore uses an analogy to explain: “When you bought that suit, did you ask them what they paid for the materials, about what it cost to put it together and how much they’re going to mark it up before you buy it? It becomes a religious issue with some people.” Better to focus on key metrics, Moore suggests.
Others in marketing are advocating marketers use third-party technology platforms to gain fully transparent insight in to campaign effectiveness.
This video is part of series covering DMEXCO. Please find all of our interviews from the show right here. Beet.TV’s coverage of DMEXCO is sponsored by Videology.
]]>This video is part of series of videos covering DMEXCO. Please find all of our coverage of the show right here. Beet.TV’s coverage of DMEXCO is sponsored by Videology.
]]>He says both the TV and digital video media are converging. He has tagged the merging of both the Up Fronts and NewFronts in this essay in Re/Code as the “Full-Frontal.”
We spoke with him yesterday at the MediaLink kick-off breakfast for the NewFronts, which Videology sponsored.
]]>
“Premium publishers in online video … they’re sold out,” Ferber tells Beet.TV during a sit-down at the Consumer Electronics Show.
Ferber says advertiser imperatives change drastically with consumer context: “I’m a male who’s 44 years old, who lives in Bethesda, MA. But if I’m watching Barney with my daughter who’s 7 years old… that’s a very different Scott Ferber. Contextual relevance, even though I’m the same audience member, matters.”
That is why Ferber thinks content-based ad buys will go on ruling over spot-based, super-targeted ones. “If people shift the pendulum to all-audience, no content, then that might put a lot of pressure on premium publishers and that would then suggest that the only outlet for them is in the spot market,” he says. “But that’s a pretty big shift and data we’ve seen suggests that’s not happen any time soon – or ever, possibly.”
]]>The survey tracked two alike groups and their spending. The group that was shown the ads, versus the group that was not, had a difference in purchasing that created a three-to-four-digit percentage increase in returns on investment.
Ferber said he hypothesizes that the use of TV-like advertising on devices consumers interact with in such close physical proximity, such as PCs and tablets, heightens engagement, eliminates distraction and increases ad effectiveness.
“The engagement that people in sight, sound, emotion creative has been shown to drive sales historically the best of any creative format,” says Ferber. “That’s why TV has the largest, single media spend in the world. About 40 percent of all media is spend in TV.
We spoke with him at the FT Digital Media Conference in London last week.
– Katy Charles
Disclosure: Videology sponsored of coverage of the FT event.
UPDATE: Announced Today – Videology has raised $60 million in capital. The Series D financing round was led by Catalyst Investors; other participants included New Enterprise Associates (NEA), Valhalla Partners, Comcast Ventures and Pinnacle Ventures.
]]>