Tag: truex – Beet.TV

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“We All Play the Game.” We’ve Learned to “Code Switch” at Work, Christian Borges

true[X] Extending Uplift Measurement To CTV, Publishing Partners: CEO Midha

Cannes Panel Unites OMD, Wavemaker, Nissan, true[X] Execs On Consumer Centricity

Dentsu’s Doug Ray and GroupM’s Lyle Schwartz Explore the Emerging TV Ad Landscape with Rob Norman at the Beet Retreat

On The Heels Of Cannes, true[X] Strikes A Deal With Essence

How The Boys & Girls Clubs Of Puerto Rico Helps Youths Rise Above Poverty

Beet Retreat In The City: TiVo’s Horstman Distills Roles Of Advanced TV Players

Beet Retreat Panel Pinpoints Changes Needed To Advance Targeted TV

true[X]’s Midha Revels In Vogue For Lower Ad Load

Engagement Is Proof Of Attention: Fox’s Marchese

OMD’s Geraci And Winkler Discuss The 2018 TV Upfront, Reduced Ad Loads

Addressable TV Framework Can Add Value To Network Inventory: Charter’s Kline

One Year In, For Oath The Future of Television Is Addressable

New Furious Corp. President Schaffer On Reengineering The Television Industry

Data-Driven Targeting Promise Becomes Application: 4C Insights’ Gupta

TV Upfront ‘Still A Good Long-Term Bet’ For Advertisers: OMD’s Geraci

How Data Informs Creative, Changes Lives: TBWA\Chiat\Day’s Reyes

The Next Frontiers For true[X]: Voice Activation, Engagement Ads In Live Events

Set-Top Box Data ‘Must Move At The Speed Of Digital’: TiVo’s Horstman

LiveRamp Sees ‘Tremendous Movement’ Of Marketer Clients To Addressable TV