Tag: YouTube – Beet.TV

How Shell Uses Social Media To Create Positive Brand Perceptions

Vevo’s McGurn: After Shift In Distribution, Video Ad Inventory Expected To Sell Out In UpFront

Pixability’s George: From Walled Gardens To Connected TV

YouTube Mixes Premium & Personal In OTT Ad Pitch

iCrossing’s Ratner Ponders YouTube’s Stratification, ‘Tunneling Effect’

YouTube’s Levy Pitches Shorter, Safer Ads At NewFronts

AppNexus Sees ‘An Explosion’ Of Video, Eyes The Linear TV Space: CEO Brian O’Kelley

Unilever’s Keith Weed On Collaborating To Improve Digital Platform Content, Using Blockchain To Vet Transactions

Be ‘Super Flexible’ About Creative And Try To Solve Problems: Wavemaker’s Noah Mallin

Nielsen Now Measuring Content Viewing On Facebook, Hulu And YouTube

OpenSlate Creating A ‘Safe Version Of YouTube,’ Says COO JoAnna Foyle

Screen Agnostic, Platform Specific Ads And Content Key To Engagement: NBCU’s Yaccarino

DEFY Media Tests And Learns Its Way To 700 Million Monthly Video Views

Astronauts Wanted: Combine Brands With Talent And ‘Blow The Roof Off,’ Says Murphy

POPSUGAR To Brands: Everything Starts With An Insight, No ‘Fully Baked Offering’

Brand Safety is Front and Center at NewFronts: OMD’s Winkler

Whistle Sports: Short-Form Video Content About Everything But Live Action

As The NewFronts Morph And Grow, So Does Kassan’s MediaLink

Monumental Shift’s Davis: Focus On Revenue, Not ‘Measuring Lots Of Stuff’

Taco Bell’s Thalberg On The Power Of Television, ‘Dark Clouds’ Over Digital