CANNES \u2013 While the move to automated systems of buying and selling advertising inventory is inevitable, the ad agency trading desks and the holding companies need to do a much better job in creating technical and business standards around the emerging electronic marketplace, says Randall Rothenberg<\/a>, CEO of the IAB<\/a>, the digital publishing industry’s trade association.<\/p>\n We spoke with him at Cannes Lions, after a roof-top panel discussion of the heads of the trading desks of the major holding companies.\u00a0 The event was organized by the Rubicon Project<\/a>.\u00a0 Here is an article\u00a0 in USA Today by Michael Wolff <\/a>who was on hand to cover.<\/p>\n","protected":false},"excerpt":{"rendered":" CANNES \u2013 While the move to automated systems of buying and selling advertising inventory is inevitable, the ad agency trading desks and the holding companies need to do a much better job in creating technical and business standards around the emerging electronic marketplace, says Randall Rothenberg, CEO of the IAB, the digital publishing industry’s trade […]<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"mc4wp_mailchimp_campaign":[]},"categories":[3352],"tags":[3167,3168,3415],"_links":{"self":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts\/20637"}],"collection":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/comments?post=20637"}],"version-history":[{"count":0,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts\/20637\/revisions"}],"wp:attachment":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/media?parent=20637"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/categories?post=20637"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/tags?post=20637"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}