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{"id":21095,"date":"2013-07-15T10:58:47","date_gmt":"2013-07-15T14:58:47","guid":{"rendered":"http:\/\/www.beet.tv\/?p=21095"},"modified":"2013-07-15T14:00:06","modified_gmt":"2013-07-15T18:00:06","slug":"comscore-view","status":"publish","type":"post","link":"https:\/\/dev.beet.tv\/2013\/07\/comscore-view.html","title":{"rendered":"comScore Introduces “Viewability” Tool, Gian Fulgoni"},"content":{"rendered":"

CHICAGO\u00a0 –\u00a0\u00a0 Having\u00a0 a clear set of analytics around where video ads appear on publisher pages has become essential to advertising agencies who are demanding more accountability.\u00a0\u00a0 This movement has lead to the introduction of “viewability” tools from several players including Tremor Video’s VideoHub<\/a>, a consortium lead<\/a> by TubeMogul and a product from Vindico<\/a>.<\/p>\n

The new comsCore product was first introduced<\/a> with VideoHub.<\/p>\n

Now, comScore is rolling out its own viewability product<\/a>, says comScore co-founder and executive chairman Gian Fulgoni, in this video interview with Beet.TV’s Ashley Swartz.\u00a0\u00a0 We spoke with him last week at our leadership summit on programmatic video advertising where he was a participant.<\/p>\n

 <\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

CHICAGO\u00a0 –\u00a0\u00a0 Having\u00a0 a clear set of analytics around where video ads appear on publisher pages has become essential to advertising agencies who are demanding more accountability.\u00a0\u00a0 This movement has lead to the introduction of “viewability” tools from several players including Tremor Video’s VideoHub, a consortium lead by TubeMogul and a product from Vindico. The […]<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"mc4wp_mailchimp_campaign":[]},"categories":[3503],"tags":[3507,3508],"_links":{"self":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts\/21095"}],"collection":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/comments?post=21095"}],"version-history":[{"count":0,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts\/21095\/revisions"}],"wp:attachment":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/media?parent=21095"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/categories?post=21095"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/tags?post=21095"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}