AOL to study the best performing online<\/a> ad models to determine how effective different types of interactivity are in online ads.<\/p>\nWe interview interviewed her at VivaKi headquarters in Chicago following our leadership summit on online video advertising.
\n<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"CHICAGO – Adding layers of interactivity to tablet-based ads increases engagement, says Beth Doyle, VP of Innovations at Publicis Groupe’s Vivaki, in this interview with Beet.TV. VivaKi recently completed a study with 26 advertisers and publishers delving into best practices for tablet ads and concluded that adding interactive elements to various ad formats can boost […]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"mc4wp_mailchimp_campaign":[]},"categories":[3503],"tags":[5312,3512,3513],"_links":{"self":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts\/21111"}],"collection":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/comments?post=21111"}],"version-history":[{"count":0,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts\/21111\/revisions"}],"wp:attachment":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/media?parent=21111"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/categories?post=21111"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/tags?post=21111"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}