poll of over 1,000 digital marketers<\/a> showed: “Only 48% of the market feels like they’re proficient at digital marketing. Sixty-six percent\u00a0still felt like it was trial-and-error.”<\/p>\nLearn more of the findings and Waddell’s thoughts in the full interview.<\/p>\n","protected":false},"excerpt":{"rendered":"
“Data is the new oil”, the saying goes. For marketers, that’s nearly the case, says Adobe’s product marketing director Tim Waddell. “Rich, first-party data is the DNA of any advertising campaign,” Waddell tells Beet.TV in this video interview, “the number-one data source that a marketer should be using.” But Waddell says Adobe’s own data shows […]<\/p>\n","protected":false},"author":15,"featured_media":22850,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"mc4wp_mailchimp_campaign":[]},"categories":[],"tags":[5295,3178,3240,3325,3795,3796,2782],"_links":{"self":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts\/22845"}],"collection":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/comments?post=22845"}],"version-history":[{"count":0,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts\/22845\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/media\/22850"}],"wp:attachment":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/media?parent=22845"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/categories?post=22845"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/tags?post=22845"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}