The use of advanced targeting in online video has grown tremendously year over year, says Mark McKee, Senior VP Global Marketing & Strategy<\/a>\u00a0at video at tech platform Videology in an interview with Beet.TV.<\/p>\n

About two-thirds of online video campaigns now include advanced targeting beyond age and gender, such as purchase behavior, and that’s up from one-third a year ago, he tells us, referencing a Videology report<\/a> analyzing more than 2.7 million online impressions run through its platform in the third quarter. “With the focus on programmatic and audience-based buying, agencies are adopting it and the industry is embracing data more than in the past,” he says.<\/p>\n

The interest in targeting to the 55+ demo has also increased year over year. However, mobile remains a smaller portion of the business and about 96% to 97% of impressions still come from PCs, he says. In the coming months, Videology will focus on cross-screen buys, addressable video, and global expansion, McKee says he expects Videology to reach 25 markets by the end of 2013.<\/p>\n

The report also found that online video ad viewing rose 14% in the third quarter, that connected TV ads increased by 27%, and that most ad categories boosted their share of spending in online video.<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

The use of advanced targeting in online video has grown tremendously year over year, says Mark McKee, Senior VP Global Marketing & Strategy\u00a0at video at tech platform Videology in an interview with Beet.TV. About two-thirds of online video campaigns now include advanced targeting beyond age and gender, such as purchase behavior, and that’s up from […]<\/p>\n","protected":false},"author":3,"featured_media":23177,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"mc4wp_mailchimp_campaign":[]},"categories":[],"tags":[3854,3855,3856,2775],"_links":{"self":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts\/23142"}],"collection":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/comments?post=23142"}],"version-history":[{"count":0,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts\/23142\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/media\/23177"}],"wp:attachment":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/media?parent=23142"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/categories?post=23142"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/tags?post=23142"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}