NEW YORK — Once editor-in-chief of Time Inc, Bloomberg chief content officer Norm Pearlstine is returning to the magazine publisher, which is being spun out of owner Time Warner.<\/p>\n
Time Inc is saying goodbye to current editor-in-chief Martha Nelson\u00a0and installing Pearlstine, in the new position of\u00a0EVP and chief of content, reports New York Times<\/a>.<\/p>\n Time Inc may be spinning out of Time Warner, but its exit from the stable that owns broadcaster CNN doesn’t mean it lacks a video strategy.<\/p>\n “We look on it now as an independent family,\u00a0we look on it as brands rather than magazines,” said J.R. McCabe, Time Inc’s recently-appointed first SVP of video, who took pains to stress the company’s multi-media credentials during a Beet.TV summit.<\/p>\n “With video, we are going to bring to life our brands with relevant content.\u00a0We’re going to be able to take that content in to the video space and television.”<\/p>\n