LAS VEGAS — Pubmatic<\/a> has long offered premium publishers the ability to sell their display and mobile ad inventory using real-time systems. Now it’s about to offer video ad sales in the same way, too.<\/p>\n

Speaking at the Consumer Electronics Show, the Redwood City- and New York-based company president Kirk McDonald tells Beet.TV Pubmatic will launch the offering this week.<\/p>\n

“Up until now, publishers had to go to multiple vendors,” he says.\u00a0“We have promised Pubmatic was going to be a one-platform solution, incorporating display, mobile and video all on one platform for publishers. This week, we kick that off.”<\/p>\n

Pubmatic hired more than 100 people<\/a> through 2013, taking it to nearly 400 staff, as demand for private ad exchanges and real-time management grew. After international expansion, McDonald says the outfit will set up office in Japan soon.<\/p>\n

“Programmatic has entered a new year,” he says.\u00a0(It’s) no longer a ‘Why?’ question. Now the conversation has gone to how to be vey successful.”<\/p>\n

We interviewed McDonald at the MediaLink party at CES.<\/p>\n","protected":false},"excerpt":{"rendered":"

LAS VEGAS — Pubmatic has long offered premium publishers the ability to sell their display and mobile ad inventory using real-time systems. Now it’s about to offer video ad sales in the same way, too. Speaking at the Consumer Electronics Show, the Redwood City- and New York-based company president Kirk McDonald tells Beet.TV Pubmatic will […]<\/p>\n","protected":false},"author":15,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"mc4wp_mailchimp_campaign":[]},"categories":[4004],"tags":[2901,5265,2924,3211,3440,4007,4008,2782,3199],"_links":{"self":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts\/24246"}],"collection":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/comments?post=24246"}],"version-history":[{"count":0,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts\/24246\/revisions"}],"wp:attachment":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/media?parent=24246"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/categories?post=24246"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/tags?post=24246"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}