LAS VEGAS – In a world where mobile phones are replaced every two years or so, it’s frustrating that vehicles’ longer ownership terms make in-car entertainment systems dead-end and dead old.<\/p>\n
That’s why many auto makers, often accused of loading their dashes with old technology, are now turning their systems in to future-proof mobile mini-computers, which receive frequent updates via the cellular cloud.<\/p>\n
“There has been a bit of a space race,” says media agency GroupM’s chairman Irwin Gotlieb<\/a> in this fascinating sit-down with Beet.TV.<\/p>\n “Apple convinced both BMW and Mercedes to go with them.\u00a0Google has always been there with Audi.In the last few weeks, General Motors has signed on with Google.\u00a0Hyundai and Honda and, I believe several other automotives will go with Google.<\/p>\n “We will have most major manufacturers around the world likely aligned with one of the two guys<\/a>.\u00a0Services will be delivered in a manner that is consistent, pretty much, across all these vehicles.”<\/p>\n GM’s Chevrolet has been amongst the earliest adopters of this “thin client” approach, its MyLink<\/a> system being just a mobile-connected touchscreen that takes advantage of iOS in particular. Apple is still yet to unveil its previously-announced iOS In The Car<\/a> system in reality. Google announced its Open Automotive Alliance<\/a> in January. Both initiatives are set to come to fruition in 2014.<\/p>\n Gotlieb reckons the mobile connected car will change the meaning of cars themselves:\u00a0Initially, it’s about ensuing you don’t do certain things while you’re driving.\u00a0Ten years from now, it’s going to be about ensuring you can do whatever you want while the car’s driving itself.”<\/p>\n","protected":false},"excerpt":{"rendered":" LAS VEGAS – In a world where mobile phones are replaced every two years or so, it’s frustrating that vehicles’ longer ownership terms make in-car entertainment systems dead-end and dead old. That’s why many auto makers, often accused of loading their dashes with old technology, are now turning their systems in to future-proof mobile mini-computers, […]<\/p>\n","protected":false},"author":15,"featured_media":24460,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"mc4wp_mailchimp_campaign":[]},"categories":[4004],"tags":[5286,5287,3064,5275,3803,4015,4053,4054,4055,4056],"_links":{"self":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts\/24429"}],"collection":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/comments?post=24429"}],"version-history":[{"count":0,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts\/24429\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/media\/24460"}],"wp:attachment":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/media?parent=24429"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/categories?post=24429"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/tags?post=24429"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}