Marketers now use social media expertly to “engage” audiences? But, whilst such schemes are good top-of-funnel branding mechanisms, what about sealing the deal with an actual purchase?<\/p>\n

Chirpify<\/a> is a start-up hoping to close that circle, by letting consumers buy or otherwise express interest in products using just hashtags in social media they already frequent.<\/p>\n

“We’re letting people use social to #buy, #enter or #reserve or express an interest in that content or product,” Chirpify chief revenue officer Kevin Tate tells Beet.TV at the Mindshare Client Huddle<\/a> at the Consumer Electronics Show.<\/p>\n

“Social has become this participation layer \u2026 and hashtags are the glue for that conversation. the ability to bring a conversion opportunity to that conversation is what brands get excited about. We’ve worked with 20 to 30 big brands<\/a> over the last six to nine months.”<\/p>\n

Other uses of Chirpify have been to #donate money to charity<\/a>. Use cases involve TV advertisers but also a range of other brands, Tate says. Although conversion is as simple as tweeting, buyers must be registered with Chirpify and have a payment method plugged in.<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Marketers now use social media expertly to “engage” audiences? But, whilst such schemes are good top-of-funnel branding mechanisms, what about sealing the deal with an actual purchase? Chirpify is a start-up hoping to close that circle, by letting consumers buy or otherwise express interest in products using just hashtags in social media they already frequent. […]<\/p>\n","protected":false},"author":15,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"mc4wp_mailchimp_campaign":[]},"categories":[4004,4024],"tags":[5270,3098,4015,4063,4064,4065,2782,2803],"_links":{"self":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts\/24473"}],"collection":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/comments?post=24473"}],"version-history":[{"count":0,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts\/24473\/revisions"}],"wp:attachment":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/media?parent=24473"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/categories?post=24473"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/tags?post=24473"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}