Many in TV and marketing look forward to a future of “addressable advertising”. AT&T is executing on a version of that today – with its TV Blueprint<\/a> offering, the cable company is helping advertisers reach specific subscribers from its customer base.<\/p>\n

We’re able to pull in data from over 15 million set-top boxes that are all connected,\u00a0aggregate that data in a privacy-compliant way and then optimize that against advertisers’ best potential consumer,”\u00a0AT&T AdWorks’ ad sales VP Chris Monteferrante<\/a> tells Beet.TV.<\/p>\n

“The way it was done before was (targeting by) age and gender.\u00a0We can take age, gender and two or three other specific demographics.\u00a0We can do a specific match against our subscriber base.\u00a0From that base, we can segment that out and look at the behavioral data in those specific households and apply those with our predictive modelling.”<\/p>\n

“We’re finding that audience – it may be on HGTV on Thursday nights in primetime – and booking that specifically.”<\/p>\n

Beet.TV spoke with Monteferrante at the\u00a0Mindshare\u00a0Client Huddle<\/a>\u00a0during the Consumer Electronics Show.<\/p>\n","protected":false},"excerpt":{"rendered":"

Many in TV and marketing look forward to a future of “addressable advertising”. AT&T is executing on a version of that today – with its TV Blueprint offering, the cable company is helping advertisers reach specific subscribers from its customer base. We’re able to pull in data from over 15 million set-top boxes that are […]<\/p>\n","protected":false},"author":15,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"mc4wp_mailchimp_campaign":[]},"categories":[4004,4024],"tags":[5265,2950,3091,4059,4070,4071,2782],"_links":{"self":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts\/24487"}],"collection":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/comments?post=24487"}],"version-history":[{"count":0,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts\/24487\/revisions"}],"wp:attachment":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/media?parent=24487"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/categories?post=24487"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/tags?post=24487"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}