major video players<\/a>, and any ad server or ad network, he says. “We are platform agnostic. The company is positioned so multichannel networks…with their own brands and owned-and-operated Web mobile sites can generate better ROI and increase video views,” Garthwaite says. \u00a0The company recently raised $1.7 million in angel funding and aims to expand into international markets this year, and grow its publisher base in news, sports and lifestyle, he says.<\/p>\n","protected":false},"excerpt":{"rendered":"Video recommendation engine\u00a0Iris.TV is betting its tools can generate a 50% increase in video views for publishers,\u00a0says\u00a0Field Garthwaite, Founder and CEO of Iris.TV\u00a0during an interview with Beet.TV at the Consumer Electronics Show. Iris.TV’s technology recommends additional short-form ad-supported content for users, Garthwaite explains. Iris integrates with all major video players, and any ad server or […]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"mc4wp_mailchimp_campaign":[]},"categories":[4004],"tags":[4007,4072,4073],"_links":{"self":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts\/24496"}],"collection":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/comments?post=24496"}],"version-history":[{"count":0,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/posts\/24496\/revisions"}],"wp:attachment":[{"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/media?parent=24496"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/categories?post=24496"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dev.beet.tv\/wp-json\/wp\/v2\/tags?post=24496"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}